Nate Elliott says, “After years of pushing brands’ reach lower with one hand (and opening marketers’ wallets with the other) Facebook has finally announced the end of organic social marketing on its site. In a Friday night blog post the social giant warned brands that “Beginning in January 2015, people will see less of this type of content [promotional page posts] in their News Feeds,” and admitted that brands that post promotional content “will see a significant decrease in distribution.” It’s not as if marketers could count on much organic reach or engagement anyway. Ogilvy... [...]

Adam Hansen says, “As of November 5th, 2014 Facebook has officially killed the Like Gate, in one of the biggest social media marketing updates in latest memory. This change was announced back in August, so it’s not taking anyone by surprise or anything. However, it still has huge impacts on how businesses run social media marketing campaigns on Facebook. If you’re freaking out about this change because you’ve used like gates in the past or you just want to know how to approach future Facebook campaigns”. Facebook Kills “Like Gates”: What it Means for You and What to do Next Mark... [...]

Todd Wasserman says, “Facebook announced that it intends to crack down on “promotional content” from brands, citing feedback on Friday from users who complained about too much hucksterism in their News Feeds. Such content was showing up in the form of status updates from brands that consumers had Liked at one time or another. Starting in January, updates with a promotional bent won’t show up in users’ News Feeds as much, thanks to an algorithm tweak. Facebook defines “promotion” in three ways: Posts that solely push people to buy a product or install an app”. Facebook... [...]

Jason Abbruzzese says, “You already Facebook at work, so here’s “Facebook at Work.” Facebook is working on extending its network beyond the social realm and into the professional world, according to the Financial Times, citing anonymous sources. The company’s new, enterprise-focused product will be similar to the functionality of its current site, with a newsfeed, groups and messaging capability. However, it will also include collaborative tools for work on shared documents. Facebook at Work will be entirely separate from personal accounts, with no information from a... [...]

Amy Gesenhues says, “Taking a look at how the whole world shares video, video metrics company Unruly discovered a large majority of videos shares are happening on Facebook. Based on data derived from Unruly’s Viral Video Chart, the report analyzed more than 521 billion video views and tracked global sharing patterns for videos across social networks in Australia, Brazil, France, Germany, Japan, Norway, South East Asia, Sweden, South Korea, UK and the US. At 59.4 percent, Facebook accounts for the most video shares globally among the social networks, with the remaining 40.6 percent of shares... [...]

Lorenzo Franceschi-Bicchierai says, “Think twice before buying those shiny — yet extremely cheap — Ray Ban glasses advertised on Facebook. There’s a good chance they’re fake. At least, that’s the conclusion of a new study by two cybersecurity researchers who studied more than a thousand Facebook ads and found that almost a quarter of them are for counterfeit items such as Ray Bay sunglasses, Louis Vuitton bags, and Ralph Lauren polo shirts. At first sight, the ads look legitimate and lead to websites that look like real ones, the researchers warned, potentially tricking... [...]

Lindsay Kolowich says, “After being the tactic du jour for generating more Likes on your Page, Like-gating will be completely gone from Facebook starting tomorrow. You might have heard about this, but if not, here’s what happened. In early August 2014, Facebook announced on their developers blog that page admins haveuntil November 5, 2014 to knock Like-gating from their Facebook strategy. The announcement cited two key changes with regard to Like-gating: a policy change and an API change. In this post, I’ll go over both of these changes and what to do about them before tomorrow”. Like-Gating... [...]

Rex Santus says, “You might have noticed that your Facebook News Feed is faster than it used to be on youriPhone or iPad. You’re not crazy. Facebook has made the News Feed operate 50% faster than the previous version in the iOS app, according to the company. About two years ago, Facebook switched from HTML5 to native iOS code to make the app perform as smoothly as possible. But the developers noticed something strange: Each time the app updated, it would take longer for the News Feed to load. And gradually, users started noticing, too”. If you haven’t noticed, Facebook’s... [...]

Lara O’reilly says, “Facebook reported better than expected Q3 revenue and earnings per share Tuesday,although its stock price fell in after hours trading last night as the company spooked investors with its 2015 outlook – a year described as a major “investment” year for the world’s largest social network. But marketers and advertisers had plenty of reasons to be excited by the future Facebook the company described in both its earnings release and call. Here’s a few of the key outtakes: DAILY ACTIVE USERS Facebook’s daily active users continue to... [...]

Martin Beck says, “Aiming for a bigger cut of the lucrative video advertising market, Tumblr is launching its first autoplay video ads today, Advertising Age reports. Eleven brands, including The CW, Lexus, Unilever’s Axe, Universal Pictures, JCPenney and Hulu, are testing Sponsored Video Posts before Tumblr opens them to all advertisers in mid-November. Previously, brands could purchase Promoted Posts that included video but the new offering takes advantage of Tumblr’s updated video playerthat starts videos automatically, though muted until a user clicks to activate audio. The autoplay... [...]