Martin Beck says, “When it comes to driving social referral traffic, there’s Facebook and the seven dwarfs, a reality driven home again by Shareaholic’s third quarter report released today. Facebook accounted for 22.36% of total referral traffic to publishers in the Shareaholic network in September. That’s four times more than second-place Pinterest (5.52%) and three times more than Pinterest and the next six networks — Twitter, StumbleUpon, Reddit, Google+, YouTube and LinkedIn — combined. Facebook maintained its dominance despite a slight slip — 1.03 percentage points — since... [...]

If you want an enduring online business, you need to build a mailing list. To do that, you need get convince people to opt in to your list. At 10 AM EDT, Marius Price & Alex Costan release their new WordPress plugin, Optin Gate to make it easier to get opt-ins. This new plugin will help build your list in ways that were once impossible: • It comes with never-seen-before beautiful optin forms that are hard to ignore. • It comes with a live editor so you can design a guru-style optin without touching a single line of code. • It comes with split-testing so you can track with version of your... [...]

Andy Brocklehurst has a new WordPress plugin called WP Scarcity Plus. He reports that it can significantly increase your sales and opt-ins. This new plugin lets you to grow your business, and it helps you sell more. Whatever you’re selling (e-books, courses, services…etc), with WP Scarcity Plus, you can create “smart” countdown timers to generate a sense of urgency for your visitors. Urgency tends to boost your sales because people who want to think over their decision are confronted with a deadline. They can’t put off their decision, so often they decide favorably. And it’s... [...]

Ornaith Killen has talked about new Facebook trends in a blog poston Econsultancy blog. Killen says, “For those of you that have attended a roundtable before, you’ll be aware that we hand out a trends briefing, which is an up-to-date document on trends, pulled together by the research team before the event. For those of you that haven’t attended a roundtable before, you’ll know what to receive when you do go. I wanted to share the trends with you, as Facebook changes so frequently that it’s always good to keep ourselves informed. Some of this information has been written... [...]

Greg Finn says, “One of the goofiest elements to Facebook advertising has finally been extinguished. A new campaign structure update that impacts all Facebook ad campaigns gives thenewer “ad sets” the ability to feature targeting, placements and bidding. Earlier this year, Facebook announced the new “ad set” groupings which ended up disappointing due to its lack of flexibility. While advertisers could group ads, the targeting and bidding controls still lived at the ad level, not the set level. This meant that anytime an advertiser wanted to change targeting or bidding for a group... [...]

A new study, reported in Inside Facebook, reveals that ” the number of videos Facebook admins directly upload to the site could soon surpass videos linked from YouTube.” The study was originally conducted by a group called Socialbakers, shows a growing trend of videos being posted on Facebook, while the number of videos being posted on YouTube is declining. This hasn’t occurred by accident. Facebook management has been investing a lot of energy and resources into building its value for marketers. It has won over many and in time could even surpass YouTube in videos. It seems that... [...]

Pamella Neely says, “Could Facebook be gone next year, or bigger than ever? Despite all the predictions about Facebook, there are two things that are definitely true about it. First, Facebook’s organic reach has dropped to single digits for most pages. Second, organic reach is never coming back to its earlier levels. The chart below shows this all too clearly. Though the data in the chart ends at March of 2014, the trend it shows hasn’t shifted much. Hundreds of Facebook and Internet marketing experts have gone so far as to say that Facebook’s organic reach is rapidly approaching zero”. 8... [...]

Jeff Rajeck says, “Facebook’s ad engine is easy to use, but difficult to master. Here’s a few ‘secret’ features which may surprise even an experienced Facebook marketer. Facebook is good at secrets. Often it rolls out functionality without telling anyone but its closest partners. Then the new functionality slowly leaks into the Power Editor ad platform. And it takes even longer for new stuff to get into their consumer-grade ad interface”. Three Facebook marketing secrets ‘Econsultancy’ Blog  [...]

Seth Fiegerman says, “Facebook‘s mobile ad business is about to get another boost. The social network announced Tuesday that its mobile ad platform, called Audience Network, is now open to all marketers and mobile developers. SEE ALSO: Ello’s Creator Knows His Social Network Sounds Stupid Audience Network, which was first announced in April, allows businesses to use Facebook’s ad targeting tools to better serve ads on mobile applications not named Facebook. In one example offered by the social network, Shazam used Audience Network to sell native ads in its own app, including... [...]

Jean Moncrieff says, “When it comes to social media marketing, and in this case Facebook, your business goal isn’t to get likes and shares, it’s to do sales! For that reason every post should have a clear purpose. Ask yourself, “What is the goal of this post?” and “How does it relate to my business goals?“. If you can’t answer these questions you’re wasting time – one of the scarcest resources any business owner has. If you’re in the wine business your goal is to sell more cases of wine, right? To test your audience and gauge if there is a market for Chilean wine you run... [...]