Jay Baer‘s latest ‘Convince & Convert’ blog post is titled “3 Scientific Studies With Real Insight Into Social Media″. Baer says, “You may remember January 7. You may remember January 7 forever, actually. It was the first icy finger of the infamous Polar Vortex, spawning thousands of social posts in the “you think YOU’RE cold, you should see it here!” vein. But the organization that had perhaps the greatest social success on chilly January 7 may surprise you: Univision– the broadcast and digital information provider focused on American Latinos. One of the company’s... [...]
Archive for the 'Facebook marketing' Category
The latest ‘Econsultancy’ blog post is titled “Facebook top for social referral traffic, Pinterest comes second: report”. David Moth says, “In recent months there have been several reports that Facebook is a dying network that can’t stem the flood of teens leaving it for instant messaging apps. However last week we published data which showed that Facebook is still hugely popular among all demographics, particularly on mobile, and now a separate report shows that Facebook is still easily the most important social network for referral traffic. The data from Shareaholic... [...]
The latest post on ‘Mashable’ is titled “Facebook Tests Mobile Ad Network”. Todd Wasserman says, “Facebook took a step towards offering a mobile ad network on Wednesday with a small test running Facebook ads in mobile apps from other publishers.“Our aim is to demonstrate even greater reach with the same power of Facebook targeting for advertisers both on and off Facebook,” the company wrote in a blog post. “While we have run similar tests in the past, this current test is more like a mobile ad network in that we are working directly with a small number of advertisers... [...]
The latest ‘Econsultancy’ blog post is titled “Facebook ads drive 60% increase in sales revenue”. Christopher Ratcliff says, “Q4 2013 saw a spike in quarter-on-quarter impressions and click-through rates on paid Facebook ads. This comes at a difficult time for brands on Facebook. News feed changes on Facebook have forced posts from free-to-run ‘pages’ further down Facebook users’ news feeds. Brands and companies are now being encouraged to concentrate on paid ads for their Facebook marketing strategies and forget the free channel of running a Facebook page“. Facebook... [...]
The latest MOZ blog post is titled “Make Facebook’s Algorithm Change Work For You, Not Against You”. Chad Wittman says, “Recently, many page admins have been experiencing a significant decrease in Total Reach—specifically, organic reach. For pages that want to keep their ad budget as low as possible, maximizing organic reach is vital. To best understand how to make a change like this work for you, and not against you, we need to examine what happened—and what you can do about it“. Make Facebook’s Algorithm Change Work For You, Not Against You MOZ Blog [...]
The latest post on ‘Mashable’ is titled “No, Facebook is Not an Infectious Disease”. Lance Ulanoff says, ““The future suggests that Facebook will undergo a rapid decline in the coming years, losing 80% of its peak user base between 2015 and 2017.” That’s according to a pair of Princeton University researchers who liken Facebook adoption to an infection. Those who don’t join the social media platform are immunized, they say; those who leave Facebook are experiencing recovery.If it sounds like junk science, it isn’t. Though I do think the researchers, despite their... [...]
Aravindh S has just released his new software Fanpage List Builder. With it, you can turn your fan pages into squeeze pages. This is a tool to make high converting landing pages and do it easily and quickly. It comes with a range of templates you can use to build your pages. In fact, it is a suite of three tools that will help you build high converting Facebook Lead Generation campaigns. These tools attract fans through three methods: 1. Offering online coupons, 2. Conducting giveaways and 3. Producing video promos. Using these powerful marketing strategies, Fanpage List Builder solves the problem... [...]
Dave Guindon has been creating marketing software for many years. Many of his creations have appeared on the pages of IM NewsWatch in the past six years. With Bobby Walker, he has built Facebook software that they intend to be the best marketing aid for Facebook marketers ever. Now, Guindon and his partner Bobby Walker have new Facebook marketing software, BleuPage: The Ultimate Facebook Marketing Software, and they just started a 50% off sale. For today and tomorrow only, they are offering it at half price in a one-time fee version. (In the past they rented a few copies at $10/month.) Here are... [...]
The latest post on ‘ReadWrite’ is titled “Facebook Is About To Get More Friendly—Just Not To Brands”. Selena Larson says, “You’re going to start seeing a lot fewer text-only Facebook updates from big companies and other brands—and more from your friends—as a result of the social network’s latest update to its newsfeed algorithm. When Facebook tested this newsfeed tweak and displayed users more updates from their friends, they posted more of their own. Although exactly how much isn’t clear. The company said that users in the test wrote an average of nine... [...]
The latest post on ‘Mashable’ is titled “Facebook News Feed Tweak Downplays Text Updates From Pages”. Seth Fiegerman says, “Facebook‘s latest News Feed algorithm tweak will likely be good news for users, but could prove to be another headache for brands.Facebook announced Tuesday that it will start showing more text status updates from users in the News Feed, but it will downplay the number of text status updates from Pages. “This will help us show people more content they want to see,” Chris Turitzin, a Facebook product manager, wrote in a blog post. “Page... [...]