The latest article on ‘Business 2 Community’ is titled “Getting Financial Services Content Seen on Facebook May Require Paid Promotion”. Carolee Bennett Sherwood says, “According to “Free Ride on Facebook Ends for Financial Marketers,” a recent post at The Financial Brand, “If you want your content to be seen on Facebook, you’re going to have to pay.” Ultimately, there’s something to that. Unless a brand’s posts manage to go viral, a very small percentage of the brand’s fans will see the content. In fact, it may be as low as five percent, as The Financial... [...]
Archive for the 'Facebook marketing' Category
The latest article on ‘Website Magazine’ is titled “Like a Boss, Facebook Still Controls Social Login”. Pete Prestipino says, “When it comes to social login, Facebook is still the boss. New data out from Gigya reveals that 51 percent of consumers used their Facebook credentials in the fourth quater of 2013 to sign in to services (retail or otherwise) – up slightly from the previous quarter. Gigya also indicated that 28 percent used their Google Plus credentials (down slightly from the previous quarter). Yahoo (15 percent), Twitter (4 percent) and LinkedIN (1 percent) were... [...]
Facebook‘s Page Tab system for fan pages, the one we use for marketing on Facebook, including creating optin landing pages, does not work on mobile devices. With mobile devices becoming the source of the majority of Facebook traffic, this presents a significant problem for marketers. We can miss half the traffic, half the optins and half the profit we could receive. Martin Crumlish, Aravindh Sridhar and Karthik Ramani have solved that problem for us. Social Mobi Apps is the first app to build mobile-friendly Facebook fan pages. This software comes with 7 templates for you to choose from.... [...]
The latest article on ‘Marketing Land’ is titled “Advertiser Claims Facebook Benefits From Fake Likes, But Facebook Says, “Fake Likes Don’t Help Us””. Amy Gesenhues says, “A report in The Washington Post yesterday claims Facebook is benefiting from click farms used to boost Followers and Likes, even though the social media site penalizes any advertisers they find using click farm services. Derek Muller says his Facebook page was spammed by Likes after he signed up for a legitimate Facebook promotional program in 2012. While Facebook penalizes advertisers... [...]
The latest VerticalResponse blog post is titled “Facebook or Twitter – Which is Better for Your Small Business?”. Derek Overbey says, “One million.That’s how many new Americans signed up for Twitter in the past three months, a number that failed to inspire investor confidence in a social network with a nagging history of growth issues.Twitter announced the number on Wednesday at its first earnings call since going public. There’s no denying this growth is small, and its stagnant U.S. user base was coupled with relatively weak international growth — just 8 million... [...]
Luther landro has helped a lot of local businesses to get online for better advertising and better profits. And he helps his fellow marketing consultants do the same. Over the last few years, he has made available both software and training that hat help marketing consultants land clients and deliver the services they offer. He has just announced Local Client Social Cash Magnet, to get you contracts to build a business’s Facebook presence. (He says he gets $2,000 per client for doing this work.) This is “paint by the numbers” training that walks you through every step to find... [...]
The latest post on ‘Mashable’ is titled “What Facebook Will Look Like by 2024”. Todd Wasserman says, “Online empires come and go. At one time, Alta Vista was the top search engine and Netscape was the only web browser. Both are now gone. Will the same happen to Facebook?It’s unlikely the company could completely exit the stage. However, the Facebook of 2024 will look very different from today’s version. Primarily, the company will continue to morph from a social network to a more traditional media company. Several macro trends will likely drive that transformation,... [...]
The latest post on ‘ReadWrite’ is titled “Is Facebook The Last Great Social Network?”. Selena Larson says, “Ten years and billions of wall posts and embarrassing selfies later, Tuesday marks a full decade of Facebook’s existence on the Web. From a Harvard dorm room project to a social network with more than a billion registered users, Facebook has evolved to help people connect with their friends around the world—despite its fair share of missteps and controversies. As we look back at how Facebook changed our lives—it has, whether or not we want to admit it—we must... [...]
The latest post on ‘Mashable’ is titled “Facebook Tests Graph Search on Mobile: How It Works”. Seth Fiegerman says, “I’m usually the last person to get new features on Facebook. It took days before I started seeing the “trending” section on the main page and I still haven’t been updated to the redesigned Facebook, though the latter may end up getting scrapped anyway.So when I updated a few of the apps on my iPhone on Saturday and saw that I suddenly had access to Graph Search on the Facebook app, I just assumed everyone else did too. Apparently not... [...]
The latest post on ‘Mashable’ is titled “Study: 73% of U.S. Teens Still Use Facebook”. Samantha Murphy Kelly says, “Facebook will celebrate its 10th anniversary on Tuesday, and although some younger users are abandoning the social network, usage across all age demographics remains strong. But it’s clear that users’ relationships with the site are evolving.According to the Pew Research Center, 57% of all adults and 73% of those ages 12 to 17 in the United States use Facebook. Its use among adults is growing, too: 64% of Facebook users visit the site on a daily... [...]