The latest post on ‘Mashable’ is titled “The Agony and the Ecstasy of Growing Old With Facebook”. Seth Fiegerman says, “Sometime this May, I will step into a noisy bar or chintzy hotel space in New York City for my 10-year high school reunion. I’ll scan faces to see how they’ve aged, glance at ring fingers and listen as former classmates talk about where they work, live, travel, who they date and which old friends they’ve kept up with.But much of this will likely come across as old news, thanks to that other thing celebrating its 10-year anniversary: Facebook“. The... [...]

The latest article on ‘The Forrester Blog’ is titled “Facebook Paper: What Can eBusiness Pros Learn About The Need For Multiple, Simple Apps?”. Julie Ask says, “Facebook will launch its new Paper product on February 3. The questions I have been asked are, “Why?” and “Should we be thinking about multiple apps rather than one large app?” Both good questions. The first question — I can only take a shot. Facebook, like many other media properties, depends heavily on advertising for revenue. To get advertising, you need eyeballs. More and more minutes per... [...]

The latest post on ‘Mashable’ is titled “Facebook Paper Is Content — But Don’t Call Facebook a Media Company”. Lance Ulanoff says, “Is Facebook Paper short for Facebook NewsPaper?Thursday’s unveiling of a new standalone content curation app, Facebook Paper, comes after weeks of speculation and rumors about Facebook hiring editors (the humans in the mix) to help curate content for the hyper-visual mobile app. Now it’s real, though not here yet. Facebook Paper arrives in the AppStore on Feb. 3. That leaves us a few days to speculate on what Facebook is really up to... [...]

The latest post on ‘Mashable’ is titled “Facebook’s Paper Doesn’t Scare Other News Apps”. Jason Abbruzzese says, “Whatever you want to call Facebook‘s Paper — be it a magazine, a newspaper, a content platform or just a fancy-looking newsfeed — the app brings the social media company into a crowded media platform field.Sites and apps like Flipboard, Feedly, Zite, Pulse and Inside.com, just to name a few, each have their niche but are now dwarfed by the entry of the most dominant web media host by every metric“. Facebook’s Paper Doesn’t... [...]

The latest post on ‘Mashable’ is titled “Facebook Mobile Ads Now Account for Majority of Ad Revenue”. Seth Fiegerman says, “More than a year and a half after investors and analysts first raised concerns about Facebook’s potential to monetize on mobile, it appears those concerns can finally be put to rest.Facebook revealed on Wednesday that mobile ads accounted for 53% of its total ad revenue in the fourth quarter of 2013, the first time that number has topped 50%. The company had come just shy of that in the previous quarter, with mobile ads account for 49% of total ad... [...]

The latest post on ‘Mashable’ is titled “Facebook’s Record-Setting Q4 Earnings in Charts”. Kurt Wagner says, “As expected, Facebook posted its best-yet quarter for revenues, profits, and user totals Wednesday, beating Wall Street estimates once again.The Q4 figures also included news that Facebook’s mobile advertising now makes up more than half of its revenue: 53% comes from mobile advertising. That’s up 4% over last quarter. Here’s how Facebook’s record-breaking quarter looks in chart-form“. Facebook’s Record-Setting Q4 Earnings in... [...]

The latest post on ‘ReadWrite’ is titled “Facebook’s Continued Mobile Push Is Paying Off”. Selena Larson says, “Facebook’s mobile advertising revenue surpassed desktop advertising for the first time, the company said during Thursday’sfourth quarter earnings call. Additionally, Facebook’s mobile monthly active users continue to grow, with 945 million mobile MAUs, up from 680 million at the same time last year. Overall, Facebook has 1.23 billion monthly active users between both desktop and mobile. Mobile ad revenue now accounts for 53 percent of total advertising... [...]

The latest post on ‘Mashable’ is titled “Facebook Plans to Launch More Standalone Apps Like Messenger”. Seth Fiegerman says, “Facebook is planning to release more standalone apps like Facebook Messenger and Instagram, the company revealed during its fourth quarter earnings call on Wednesday.“While the core business growth is going to come from the main app that exists,” CEO Mark Zuckerberg said in the call, “you should also expect us to start building a few of these other things that we will focus on over time and develop into meaningful things like Messenger... [...]

The latest article on ‘The Forrester Blog’ is titled “Calm Down. Facebook Isn’t Dying”. Nate Elliott says, “If you work in social media you’ve been hearing variations on a theme for the past week: Facebook is in trouble! It’s lost young users! It’s getting crushed by upstart social networks! Eighty percent of its users will disappear in the next few years! But as was the case with Mark Twain, reports of Facebook’s death are an exaggeration: That Princeton report seriously misses the mark. Last week two Princeton PhD students circulated a report predicting... [...]

Precious Ngwu launched FB Infiltrator earlier this week. He has been quite successful with this product. Over 2000 copies sold. Here’s why: WIth FB Infiltrator, you can market to the millions of Facebook members 1. Without Facebook tabs or apps 2. Without external landing pages 3. Without iFrames 4. Without needing to sign up for 3rd party sites 5. Without any monthly fees You are avoiding all the complexity and cost of other solutions with Ngwu’s new software. Here’s what you can expect with this new solution: • Integrate real, functional opt-in forms and landing pages directly... [...]