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Monday, October 7, 2024

Archive for the 'Facebook marketing' Category

‘How to Curate Your Facebook News Feed’ – ‘Mashable’

The latest post on ‘Mashable’ is titled “How to Curate Your Facebook News Feed”. Kurt Wagner says, “Baby photos. News articles. Selfies. Advertisements. Job announcements.It’s likely your Facebook News Feed contains some combination of these, if not all of them (and likely other categories, too). That’s both the beauty and the curse of News Feed: It provides updates from all aspects of your life in one place, including those you may not care to see. In March, Facebook announced a News feed redesign. Mark Zuckerberg told press, “What we are trying to give... [...]

‘Facebook Is Still Copying Twitter—This Time With Its ‘Trending’ Feature’ – ‘ReadWrite’

The latest post on ‘ReadWrite’ is titled “Facebook Is Still Copying Twitter—This Time With Its ‘Trending’ Feature”. Selena Larson says, “Today Facebook announced “Trending,” a new feature that puts a list of trending topics in the top right corner of the News Feed. The company began testing this featurelast fall, and is now rolling it out to a larger audience. Users in the U.S., UK, India and Australia will begin to see the list of trending topics accompanied by a brief explanation of why they are trending. You can then select any headline to see on-topic... [...]

‘Take Your Networking to the Next Level: Build Actual Relationships’ – ‘Mashable’

The latest post on ‘Mashable’ is titled “Take Your Networking to the Next Level: Build Actual Relationships”. Jayne Mattson says, “Too many job seekers miss the mark on what networking is all about. You have heard over and over that networking is about building relationships with people who can provide you with information, advice and contacts to help you find the right role in your job search. The trick is to focus on the long-term endgame; meaning that you should concentrate on building the relationships first, so that your contacts will be more inclined to help you meet new,... [...]

‘Facebook Will Now Tell You What’s Most Popular On Facebook’ – ‘Mashable’

The latest post on ‘Mashable’ is titled “Facebook Will Now Tell You What’s Most Popular On Facebook”. Kurt Wagner says, “Facebook will now surface trending topics alongside the News Feed, using a new product the company simply calls “trending.” Trending will show a personalized list of popular topics for each user, combining their interests with content getting the most attention across the entire platform, Facebook announced on Thursday.Each trend will include a short description, and users can click on the trend to see a list of posts and articles related... [...]

‘Facebook Debuts Real-Time “Trending” Topics On The Web’ – ‘Marketing Land’ Article

The latest article on  ‘Marketing Land’ is titled “Facebook Debuts Real-Time “Trending” Topics On The Web”. Ginny Marvin says, “Just ahead of the Super Bowl, the Oscars and the Winter Olympics, Facebook has launched aredesigned Trending section on the web. The update is an effort to make Facebook the place to know what’s going on in the real-time zeitgeist. And, the comparison to Twitter’s Trending Topics is obvious. Trending is “designed to surface interesting and relevant conversations in order to help you discover the best content from all across Facebook,”... [...]

‘Report: Facebook’s News Reader May Debut in January’ – ‘Mashable’

The latest post on ‘Mashable’ is titled “Report: Facebook’s News Reader May Debut in January”. Kurt Wagner says, “Facebook is close to unveiling its long-awaited news reading service, and the product could be launched by the end of the month, according to Re/Code.The service, which is called “Paper,” will reportedly operate in a manner similar to Flipboard, a news aggregator that pulls in social updates alongside news stories from publications of interest to the user. Paper will definitely incorporate Facebook posts, according to Re/Code. It is still unclear... [...]

‘Facebook’s Demographics Show Why No Other Social Network Can Match Its Potential For Marketers’ – Business Insider

The latest article on Business Insider is titled “Facebook’s Demographics Show Why No Other Social Network Can Match Its Potential For Marketers”. Cooper Smith says, “Who’s on Facebook? The short answer, of course, is everyone. And that’s why every company and brand needs to seriously consider a major presence on the platform, as well as a Facebook-specific content strategy. But digging into the demographic data reveals more specific and compelling reasons why marketers should be active on Facebook, such as the fact that despite recent news coverage about how... [...]

‘Twitter Is Catching Up to Facebook in Ad Targeting’ – ‘Mashable’

The latest post on ‘Mashable’ is titled “Twitter Is Catching Up to Facebook in Ad Targeting”. Todd Wasserman says, “Twitter announced that advertisers can now reach you through your Twitter ID or email address, offering the kind of targeted ad messages that Facebook specializes in.Granting access to email addresses could mean more CRM messaging. If you signed up for a Banana Republic credit card, for instance, you might now be targeted on Twitter with Promoted Tweets from the company advertising a one-day sale. Using Twitter IDs (usernames and handles), meanwhile, will let advertisers... [...]

‘Facebook Acquires Branch to Build Out ‘Conversations’ Team’ – ‘Mashable’

The latest post on ‘Mashable’ is titled “Facebook Acquires Branch to Build Out ‘Conversations’ Team”. Seth Fiegerman says, “Facebook has acquired Branch, a New York startup behind multiple social discussion tools. The deal was announced by Branch’s cofounder in a Facebook post and one report pegs the acquisition at $15 million.“We will be forming Facebook’s Conversations group, based in New York City, with the goal of helping people connect with others around their interests,” Branch cofounder Josh Miller wrote in the post. “Their... [...]

‘Meet Airlock, Facebook’s A/B Testing Platform That Helps Build The Perfect App’ – ‘ReadWrite’

The latest post on ‘ReadWrite’ is titled “Meet Airlock, Facebook’s A/B Testing Platform That Helps Build The Perfect App”. Selena Larson says, “Facebook’s mobile apps are built for specific operating systems. No longer solely dependent on the Web, Facebook has finer control over mobile app development specific to your iPhone or Android. But by switching to native development two years ago, the company could no longer run A/B tests. So developers built Airlock. Facebook just released new details about Airlock, the testing framework that allows its developers to compare data... [...]


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