The latest article on ‘Marketing Land’ is titled “An Expensive E-Commerce Game: Product Page Roulette”. Brian Massey says, “Like so many online shoppers, we sometimes have trouble making buying decisions here at Conversion Sciences. However, most online shoppers don’t have access to the special tools we have here in the lab. This is a story about how we used our optimization tools to tell us which website we should buy from. There are some important lessons here for you if you work on an e-commerce site. Roulette is a game of chance. Your product pages shouldn’t... [...]
Archive for the 'Facebook marketing' Category
The latest article on HubSpot blog is titled “A Year in Review: The Biggest Social Media Updates of 2013”. Maggie Hibma says, “Can you believe 2013 is almost over? Well, it is, meaning it’s that time of year again to startplanning for the year ahead and thinking about everything you want your marketing to achieve — more leads, more website traffic, you name it. But it’s tough to look forward without understanding what’s happened this year. That’s why it’s important to not only analyze your own marketing data, but to understand what occurred... [...]
The latest article on ‘Business 2 Community’ is titled “18 of the Best Content Marketing Strategy Guides of 2013”. Tom Pick says, “Content marketing is a hot topic, primarily in the B2B world but increasingly in consumer marketing as well. The number of Google searches for the phrase have increased 400% since January 2011. And as noted here yesterday, 93% of B2B marketers are now using content marketing, with more than half calling it their biggest priority this year. The first step toward content marketing success begins with (or at least should begin with) creation of... [...]
The latest post on ‘Mashable’ is titled “Facebook Will Join S&P 500 on Dec. 20”. Seth Fiegerman says, “It looks like Facebook will end the year on a high note.Facebook will join the Standard and Poor’s 100 and 500, blue chip indices that serve as a benchmark for the economy, on Dec. 20. The news, which was announced by the S&P late Wednesday, sent Facebook’s stock up as much as nearly 5% in after hours trading as the S&P comes with a built-in base of fund managers”. Facebook Will Join S&P 500 on Dec. 20 Mashable.com [...]
The latest post on ‘Mashable’ is titled “Report: Facebook Won’t Roll Out Its Major Redesign Any Time Soon”. Kurt Wagner says, “Facebook made a big deal about the platform’s impending redesign in March, but it now appears it’s not actually coming to most users.A story by Mike Isaac of AllThingsD claims that the redesign has stalled, and will not actually roll out to users as was originally expected”. Report: Facebook Won’t Roll Out Its Major Redesign Any Time Soon Mashable.com [...]
The latest article on ‘Marketing Land’ is titled “Facebook Still Dominates Social Sharing, But Pinterest Is Now Tops For E-commerce”. Greg Finn says, “Gigya, a social customer management and tools company, has released its most recent social sharing report which contains some eye-opening information. The global sharing champion was Facebook, to no one’s surprise; but, Pinterest’s numbers have skyrocketed, even surpassing Facebook for e-commerce-related sharing. Out of all social networks, three made up 91% of all sharing. Leading the way in social sharing was... [...]
Anything that complies with their terms and conditions, of course. The point is that now you can build a store inside Facebook, and do it easily without technical skills. Product developer, Karthik Ramani has created Social Mini Store Pro to make even beginners into Facebook marketers. With this new software, you can create an attractive, professional landing page in Facebook in no time at all, with no technical expertise required. But that’s not all; create a sales page, a Thank You page, etc., using his templates. You can do all this with: • No technical expertise needed • No... [...]
The latest article on ‘Business 2 Community’ is titled “6 Facts About Social Media Marketing”. Angela Hausman says, “Is your business using digital and social media marketing? Are you getting the most out of your social media marketing campaigns? Are you on the RIGHT social media platforms to reach your target market? Is your social media marketing strategy clearly articulated and complete? Do you feel overwhelmed in trying to optimize your social media marketing?”. 6 Facts About Social Media Marketing Business2Community.com [...]
The latest article on HubSpot blog is titled “How to Create a Facebook Business Page That Doesn’t Suck”. Ginny Soskey says, “So you’ve decided to set up a Facebook page for your company. You’ve heard that 52% of all marketers have found a customer via Facebook in 2013 — and you want to join in on the fun. But, if you’re going to slap together a Facebook page and expect leads and customers to roll in, you’ve got another thing coming. The chances of actually joining in on that customer-generation fun is much slimmer if you’re not... [...]
Stuart Frank and Tom Murray released their Facebook Fan Page software last summer, called FanBoom Pro. If you missed it then, for just one week, you have a second chance. And for this one week, they are reducing the price. When they take it mainstream in 2014, the price will be significantly higher. FanBoom Pro is the result of 2 years of serious development and testing by Frank and Murray, And, they report, it is the most comprehensive Facebook marketing software out there, jam-packed with powerful features, It will be beneficial for any marketer who wants to tap into the huge market on Facebook.... [...]