Jay Baer‘s latest ‘Convince & Convert’ blog post is titled “Are Facebook Ads a Failure?″. Baer says, “Even though Facebook continues to maintain its impressive user growth and rack up advertising revenue, that growth is coming despite a major shift in the promise of advertising on that platform. Right now, Facebook is on track for $6 billion in ad revenues but it’s walked away from the fundamental premise of its ad platform”. Are Facebook Ads a Failure? Jay Baer’s ‘Convince & Convert’ Blog [...]
Archive for the 'Facebook marketing' Category
The latest post on ‘Mashable’ is titled “Facebook Reveals the Biggest Trends of 2013”. Seth Fiegerman says, “Miley Cyrus and the Royal Baby may have been all over Facebook this year, but neither proved to be top conversation driver on the social network.Pope Francis was the most talked about topic on Facebook worldwide this year, according tonew data from the company, which measured the number of posts mentioning a particular person or event, including related hashtags. The word “election,” broadly, was the second-most talked about topic followed by the royal baby”. Facebook... [...]
The latest post on ‘Mashable’ is titled “Pinterest Is Gaining Ground on Facebook and Twitter for News”. Kurt Wagner says, “When it comes to sharing news online, Facebook and Twitter get most of the attention.Pinterest, a platform more traditionally known for retail, food and travel-related postings, is gaining ground in the news category as well.A new study from Gigya, a social login provider for many media companies, including ABC, NBC, and FOX, found that 20% of all “media/publishing”-related content shared to social networks in Q3 was shared on Pinterest. Facebook... [...]
The latest article on ‘Business 2 Community’ is titled “Social Media 101: How To Structure Updates for Facebook, Google Plus, and Twitter”. Jonathan Payne says, “Does the way you structure a social media update have a significant impact on clickthroughs, shares, and overall engagement? Data shared by digital marketers Jon Loomer and Dan Zarrella appears to answer this question with a resounding, “Yes structure matters!” Before diving into how you should structure social media updates, I want to emphasize the following: Your updates should be crafted to ensure people... [...]
The latest article on ‘Marketing Land’ is titled “Facebook: We Define News Feed Quality At Source Level, Not By Content Type”. Matt McGee says, “Still coming to terms with Facebook’s recent promises to reward high-quality content in the News Feed, and what it means for your brand and/or clients? In an interview today with AllThingsD, Facebook’s News Feed Manager Lars Backman, sheds a little more lighton what the company is trying to do with the recent News Feed changes. Backman downplays a comparison with Google’s Panda Update in 2011, which targeted low-quality... [...]
Bertus Engelbrecht has created a free e-book on how to get started marketing on Facebook. It’s 15 pages; 12 of training, followed by a 3 page commercial. He hopes you will read the commercial, too, of course, and buy his new product, Auto Facebook Marketer, but the training stands on its own without his product. Get the free book (no opt-in is needed). If you would like software to automate your Facebook marketing, he makes it available, but it is optional. Get this e-book with no charge and no obligation here: Facebook Marketing: Free Quick Start Blueprint [...]
Bertus Engelbrecht just announced version 2.0 of Auto Facebook Marketer. The name is self-explanatory. There’s a lot of tedious “busy work” involved in Facebook marketing. But with this new tool, you can automate it. It would speed your marketing and make it much easier if you could: • automatically post messages to groups and to the walls of your friends • automatically issue a friend request • automatically joins groups • automatically “likes” pages • find leads ready to buy your products Auto Facebook Marketer will do all that and more. One... [...]
The latest post on ‘Mashable’ is titled “What Do Instagram Advertisers Actually Get for Their Money?”. Joshua Brustein says, “It’s been about a month since Instagram users have been subjected to ads in their feeds, and the photogenic world somehow hasn’t ended. In fact, the companies behind the ads seem to be reaping some benefit, even if the actual value proposition here is still a bit foggy.Curalate, an outfit working with companies that want to advertise on social media, looked at all five brands included in Instagram’s first push. If nothing else, the paid ads... [...]
The latest post on ‘Mashable’ is titled “Hackers Compromise 2 Million Facebook, Twitter and Gmail Accounts”. Samantha Murphy Kelly says, “More than 2 million accounts have been compromised from popular sites such as Google,Yahoo, Twitter, Facebook and LinkedIn after malware captured login credentials from users worldwide, according to a new report.According to web security firm Trustwave, hackers have stolen login usernames and passwords across various sites in the past month with the help of Pony malware, a bit different than a typical breach”. Hackers Compromise... [...]
The latest post on ‘Mashable’ is titled “How a 113-Year-Old Company Boosted Holiday Sales on Facebook”. Max Blau says, “The classic story of The Polar Express has captivated the hearts and minds of boys and girls across the globe for nearly three decades. The popular Christmastime tale, first released in 1985 as an illustrated children’s book, has since inspired an Oscar-nominated 2004 film and a collectible railroad set from model train-makers Lionel LLC.With the film’s 10th anniversary quickly approaching, the toy manufacturer wanted to recapture the hearts and... [...]