The latest article on ‘MarketingProfs’ is titled “Twitter vs. Facebook Ad Showdown: Which Offers the Best Social Media Ad Platform?”. Larry Kim says, “In social advertising, where is your money better spent—on Twitter, or on Facebook? Facebook allows for some useful targeting, with a variety of expressed and implied interests available as options for targeting its users, and it has worked hard to improve its ad platform since its IPO last year. Still, although 85% of marketers polled at the beginning of 2013 by AdAge said they use Facebook as a marketing tactic, among them just 61.5%... [...]
Archive for the 'Facebook marketing' Category
The latest article on Business Insider is titled “Facebook Now Has The 2nd Biggest Online Advertising Business”. Aaron Taube says, “Good morning, AdLand. Here’s what you need to know today: A new report from eMarketer finds that in 2013, Yahoo slipped from the second biggest online ad network to the fourth biggest after being surpassed by No. 2 Facebook and No. 3 Microsoft. Google retains is overwhelming lead at the top with 39.9% of the market, compared with 7.4% for Facebook, which leapfrogged Yahoo based on its growing mobile business“. Facebook Now Has The... [...]
The latest article on ‘Business 2 Community’ is titled “The End Of Organic Reach = The End Of Facebook?”. Lauren Riley says, “Have you noticed how low your Facebook page’s organic reach is lately? Maybe you’ve tried everything from memes to videos and high-quality content, but nothing will work and you’re this close to tearing your hair out. Calm down! It’s not your fault! Last month, Facebook revealed in a leaked sales deck sent to partners that, unless you pay for ads, your organic reach is only going to get worse“. The End Of Organic Reach = The End Of... [...]
The latest article on Business Insider is titled “Facebook Is A Fundamentally Broken Product That Is Collapsing Under Its Own Weight”. Jay Yarow says, “In 2008, Mark Zuckerberg laid out his theory about people sharing content on Facebook. “I would expect that next year, people will share twice as much information as they share this year, and next year, they will be sharing twice as much as they did the year before,” he said. The New York Times called it “Zuckerberg’s Law,”a playful homage to Moore’s Law, named after Intel co-founder Gordon... [...]
The latest ‘Econsultancy’ blog post is titled “How to benefit from the Facebook post lifecycle”. Matthew Whitehead says, “Facebook and other social networks are re-organising how consumers experience the web, centring it on their personal connections and activities. This is blurring the lines between branded content, paid advertising, and consumer conversations. Marketers therefore need to integrate owned, paid and earned social media strategies“. How to benefit from the Facebook post lifecycle ‘Econsultancy’ Blog [...]
The latest post on ‘Mashable’ is titled “Facebook Video Ads Are Here, but Will Users Click?”. Seth Fiegerman says, “Facebook’s motto is “move fast and break things,” but it appears the company tried to do the opposite with its latest ad product.Facebook confirmed Tuesday that it is testing video ads this week that automatically start playing in the News Feed on desktop and mobile. The move is among the most significant of the company’s many, many efforts to introduce new revenue-generating products following its IPO last year. Some analysts predict... [...]
The latest post on ‘Mashable’ is titled “Facebook Launches Auto-Play Video Ads”. Todd Wasserman says, “Facebook’s long-awaited and, for many, long-feared auto-play video ads are here.The company announced Tuesday morning that it’s testing such ads in the News Feed with a handful of advertisers. Among those are Summit Entertainment’s Divergent, a film set for a March release. The ad for that film, and the other video ads, runs without sound unless you tap it, in which case you can also expand it to full screen. At the end of auto-play video, a carousel appears... [...]
The latest post on ‘Mashable’ is titled “80% of Facebook’s Like and Share Clicks Come From Outside the U.S.”. Kurt Wagner says, “Facebook redesigned its Like and Share buttons last month, and the result has been a slight rise in clicks, all thanks to its international users.Exclusive data released to Mashable Monday revealed that Facebook has seen a 5% increase in clicks on Like and Share buttons since deploying the new design, according to a company spokesperson. The buttons, which appear on more than 7.5 million third-party websites, are viewed by Internet users... [...]
The latest ‘Web Marketing Today’ blog post is titled “Facebook Shifts Focus; Marketers Could Too”. Kunle Campbell says, “Facebook has presented itself to marketers as a place where organic social interactions reign supreme. Marketers and small businesses have treated fan acquisition, reach, and engagement as the key components of building audiences that will allow them to convert their fans into customers. It’s the reach and visibility of posts on Facebook that make all of this possible. But Facebook’s most recent update seems to have dampened the potency of organic reach in favor... [...]
The latest article on ‘Business 2 Community’ is titled “11 Easy Social Media Tips and Tricks”. Chris Abraham says, “This week I am going to just take it back to basics. Here’s a list, off the top of my head, of things that could and should make your social media and blogging life more full, exciting, passionate, accountable, and fruitful — and maybe a little less intimidating. Enjoy! Add Social Media Information to Print Media The most effective way to grow your followership organically without needing to resort to either buying followers or playing the super-aggressive... [...]