Gene Hammett says, “Business-to-business (B2B) marketing on Facebook is not new, yet the usage is getting more common among businesses. Facebook is quickly becoming the most powerful platform in social media because of the sheer numbers of users, the engagement levels (when done right) and the targeting possible for paid placements. Michael Stelzner, founder of Social Media Examiner, published the “Social Media Marketing Industry Report 2015” last year. This survey analyzed about 3,700 marketers across many different sized companies doing marketing through social media. Much of the... [...]

Mari Smith says, “If you’re trying all you can to drive reach and engagement on Facebook, there’s something we need to tell you: third party tools could seriously hurt your efforts. In 2015, the amazing folks at BuzzSumo analyzed 500 million Facebook posts and found that posting through third party tools can result in up to 89.5 percent LESS reach and engagement. Ouch! The best way to avoid limiting your reach is to post natively through your Facebook page itself. Thanks to the scheduling features, you can plan and set everything in advance, much like you would in a third party... [...]

Ben Davis says, “Every tech and media publisher has written about a reported leaked document showing Facebook’s plans to introduce ads to Messenger. ‘Advert’ seems a strong word, given they will be more like email; messages sent to customers who have opted in. Whatever we call them, what might Facebook Messenger ads mean for marketers? Brands may have a new channel for CRM Social CRM is a reality with WeChat (enabled by third-party software), and Facebook Messenger could perhaps unlock the same potential if regular contact is allowed. Though email is seen as the universal... [...]

Julia Jornsay-Silverberg says, “Facebook’s News Feed algorithm prioritizes video over other content types. As a result, video on Facebook (in the form of paid ads and status updates) is becoming an increasingly powerful tool that businesses can use to engage with their audiences and build brand awareness. Before jumping in and spending precious dollars on Facebook video ads, however, you should familiarize yourself with the process of creating videos, planning a campaign, and carrying it out. The following tools, tactics, and tips will help you get started. Tools Power Editor: Unlike... [...]

Ginny Marvin says, “According to a report from TechCrunch Wednesday, ads could start showing up in Facebook Messenger within a few months. TechCrunch said it obtained a document that Facebook sent to some advertisers announcing that business will be able to send advertisements to customers via Messenger in the second quarter of this year. Businesses will only be able to send messages to users who previously chatted with that company. However, TechCrunch writes, “To prepare, the document recommends that businesses get consumers to start message threads with them now so they’ll be able... [...]

Ryan Stewart says, “With over a billion users and a history of introducing fine-tuned advertising controls, paying for ads on Facebook is one of the best uses of your advertising dollar. The level of control Facebook allows you to have over who sees your ad makes it an ideal platform for local businesses. With these five simple approaches, you can create ads that transcend mere engagement, but actually bring customers through your door. 1. Increased Reach With Hyper-Local Advertising In late 2014, Facebook took local advertising a step further into “hyper-local” advertising, called Local... [...]

Andrew Darius has just released SyncLeads, software that can change the way you do Facebook marketing. Darius says this new software is “3rd Generation Lead Ads Tech [that is] Facebook Approved”. If you invest a lot of energy in Facebook marketing, this new application is for you. All your Facebook marketing operations can become synchronized for the first time. Marketers who are heavy users of Facebook marketing collect a lot of contact information through Facebook. They have multiple uses for that information. It has been a difficult task to share that contact information with other... [...]

Julia Jornsay-Silverberg says, “Facebook’s News Feed algorithm prioritizes video over other content types. As a result, video on Facebook (in the form of paid ads and status updates) is becoming an increasingly powerful tool that businesses can use to engage with their audiences and build brand awareness. Before jumping in and spending precious dollars on Facebook video ads, however, you should familiarize yourself with the process of creating videos, planning a campaign, and carrying it out. The following tools, tactics, and tips will help you get started. Tools Power Editor: Unlike... [...]

Patricio Robles says, “Last year Facebook unveiled Instant Articles, which aims to help deliver a better experience for mobile users by natively hosting publisher content on Facebook. Facebook offered a sweet revenue sharing deal, and prominent publishers like The New York Times signed on. Up until now, Instant Articles has been available to select publishers only, but the world’s largest social network this week announced that it will be opening Instant Articles to all publishers in April. In a blog post, Josh Roberts, a Facebook product manager, explained: We built Instant Articles... [...]

Mari Smith says, “Local brick and mortar small businesses climb an uphill battle everyday, but thanks to Facebook, there are some exciting new ways to bring customers in the door. This week’s Mari Minute question comes from a Florida-based furniture and art store. Owner James Oriani asked, “what’s your number one Facebook recommendation for local brick and mortar small business retailers?” Lucky for James, I have three super recommendations for harnessing the power of Facebook. Beckoning Beacons All hail the power of beacons! One of technology’s coolest revelations in the past... [...]