Mari Smith says, “When you look at the major players in the social media landscape, one thing remains true: Facebook is king. With ever-expanding user base and new features, they keep the world on their toes and tuning in. Thanks to their newest winning rollout, the buzz has hardly died down. We’re talking about Facebook Live. Hot on the heels of Meerkat and Twitter’s Periscope, in August, Facebook unveiled live streaming ability via the Mentions app for verified pages. In December, they shared that they expanded that live streaming had expanded to verified pages via Facebook for iOS“. Mari... [...]

As a marketing platform, Facebook started small, but as more and more members started actively (even, vigorously) investing their time on Facebook, marketers became interested. Today, it’s not only the site with the most members. It’s probably the site with the most marketers trying to earn a living on it. Most of these marketers are falling far short of their goals, though. That’s a shame because if you discover how to use Facebook well, your sales can be impressive. Luther Landro took note of that Facebook phenomenon and has found a strategy that, he reports, consistently brings... [...]

Ginny Marvin says, “It’s official: Facebook is expanding its Audience Network (FAN) to include mobile websites, not just just apps. News that the social media giant was testing an expansion of what started as an in-app advertising network in 2014 broke earlier this month. Facebook says it has been working with global publishers such as Hearst, Elite Daily, USA Today Sports Media Group and Time Inc. to test FAN on their mobile sites in a closed beta. Facebook’s 2.5 million advertisers can now access native ad units on mobile websites via the Audience Network. The company says native... [...]

Jack Simpson says, “When I attended the Content Marketing Summit last year, one of the key trendshighlighted by Facebook’s head of agency relations was the move toward more visual content.  Social video is on the rise, but on Facebook those videos autoplay as users scroll through their news feed. Not only that but they play without sound. As a result, brands have been doing some really creative stuff in the last year or so that caters for silent autoplay. I’m going to explain why it is wise to do this and show you some examples from brands that have already made a good job of it. Why... [...]

Tamar Weinberg says, “In past years, organic reach on Facebook has been making very little impact, with marketers of late arguing that visibility is more of a “pay to play” phenomenon. Today, there’s promise for change on the horizon. Until now, publishers on Facebook have had quite a tough time being the signal through the noise, finding that social posts have had very little reach. The reason, many argue, quite simply comes down to Facebook’s algorithm. There are more interesting stories that are of interest to a visitor at any given time. With Facebook’s Audience Optimization... [...]

Ginny Marvin says, “Facebook lead ads launched in October to make it easy for users easily fill out lead forms with their Facebook account information with a couple of taps on their smartphones. Now, Facebook is making the format available on desktop, as well. The company has also launched two new features designed to give users more information about a business before asking them to submit their information. The carousel ad format lets advertisers show up to five images and headlines in an ad. Similarly, the new context card shows as an intermediary page after the ad to tell users more... [...]

Luther Landro is selling a marketing course that he describes as a “Copy & Paste Formula That Banks Over $2,500 Every Week From Facebook Without Spending A Penny On Ads.” That’s a big claim for this training ( he calls it his 100k Facebook Formula), but he backs it up with screen shots from Clickbank and Amazon earnings. Landro freely credits Katrina Mayors with discovering this selling process. He is just helping her make it available to other small marketers. The essence of Mayors’s selling process is to place interesting content into her Facebook fan pages, content... [...]

Ginny Marvin says, “Facebook is running a test to expand the Facebook Audience Networks’ reach to mobile web advertising, according to an AdExchanger report. The social network confirmed to AdExchanger that the test, which apparently started about a month ago, is running and acknowledged that Diply is among the small set of publishers participating. The move to the mobile web is another sign of Facebook’s encroachment into a space dominated by Google’s AdSense publisher network. Facebook Audience Network (FAN) launched in 2014 as an in-app advertising network for mobile app publishers... [...]

Tim Allen says, “We know Facebook has a huge amount of data on people. For the last 18 months, they’ve been sharing more of this information than ever before through their platform, Audience Insights. As a result, we can begin to pull together audience personas for very little cost other than time, effort, and a Facebook account. This post is going give a whirlwind tour of how we can begin to use Audience Insights to build personas for our business that will allow us to target content better and keep people in mind rather users & sessions. What is a persona and why should we build... [...]

Kim Walsh-Phillips says, “There are only a few things $5 will buy these days: a cup of coffee at my favorite overpriced coffeehouse, a bonus tip to reward an Uber driver’s smile. Maybe a foot-long sub at a somewhat image-troubled sandwich shop. Dare I say that an acquisition even better than the one for my slow-roasted addiction (with a little pump of pumpkin) is a sale? As in, a sale that puts money in my pocket from a $5 investment. Yes, believe it: By following the formula for sales success I lay out below, you can drive qualified leads and sales directly to your business,... [...]