Tommy Wyher says, “Facebook has long held the crown as the king of the social networks, and shows no sign of losing it in the near future. There is a theory in technology that any tech that is in popular use currently, can be predicted to last as long as it already has again, and while there are some obvious flaws to this way of thinking, it does suggest we’ll be looking at close to another decade of Facebook use at the very least. However, as Facebook’s uptake has been so universal, some interesting things have begun to happen to it as a social network. Most of these are positive from... [...]

Ginny Marvin says, “As Facebook’s usage continues to skew more mobile, the company has been closely analyzing how behaviors on mobile differ from those on desktop. On Wednesday, Facebook announced several new features to make buying and measuring mobile video ads more effective. Facebook also laid out findings from internal and external studies on how video content is being consumed on the social network and offered suggestions as to how advertisers can get the most out of their campaigns. Here’s a quick rundown of some of the big stats Facebook has shared on video usage and performance: –... [...]

DMD team says, “Nearly 80 percent of Facebook ad revenue is mobile, and thanks to smartphones and click-to-call, Facebook and social ads will drive more than 12 billion calls to US businesses this year. How can you leverage the exploding mobile opportunity in Facebook advertising to drive more calls and sales? Thursday, February 25, join Rachel Malone-Olson of aimClear and DialogTech’s Blair Symes for an informative webcast that will explain: Why click-to-call can help optimize Facebook ad performance. Best practices for creating Facebook ads and landing pages that drive calls and sales”. The... [...]

Anna Johansson says, “With so many competitor websites popping up in every industry, it’s incredibly important that you make the most out of your own website. This means using each and every page to capture attention and positively influence users. And while there are many strategies for doing this, the more effective ones are tied to social proof. Related Article: Friends In High Places: 8 Ways to Convince and Convert with Social Proof The Psychology of Social Proof “If your friend jumped off a bridge, would you jump, too?” How many times did your parents or teachers ask you a question... [...]

Mari Smith says, “Bigger is always better, right? When it comes to Facebook advertising and your audience—think again! Advertising in general is both an art and a science, and the same is absolutely true when advertising on Facebook. This week’s Mari Minute poses the question: what is the ideal audience size for your Facebook ads? Given that there are 1.59 billion monthly active users on Facebook, it seems almost counterintuitive to aim small, but as Facebook explains it, “the ad in your ad set is likely to perform better if it’s displayed to the people who are most likely to... [...]

Matt McGee  says, “Let the YouTube vs. Facebook video view debate continue. According to the TV ad analytics company iSpot.tv, more Super Bowl ads and teaser videos are being watched on Facebook than YouTube so far this year. In data sent to Marketing Land counting video views through Tuesday (February 2nd), the company says there have been 75 million Super Bowl ad video views on Facebook, compared to 74.9 million on YouTube. Last year at this time, iSpot.tv says YouTube had a big lead in video views — 87.6 million to 45.5 million”. Facebook Surpasses YouTube, Barely, In Super Bowl... [...]

IR team says, “Facebook Inc. is banning private gun sales between people on its social network, where users had been coordinating transactions without background checks. Facebook, which has been taking steps to limit gun sales via its website since 2014, is now banning people from arranging deals in private messages, the company said. It already bans the sale of illegal drugs. Gun control has become a bigger social issue following a series of high-profile mass shootings, including the 2012 murder of 26 people at Sandy Hook Elementary in Newtown, Conn., and an attack in San Bernardino, Calif.,... [...]

Lee Pennington and Danny Ade just released PageFlame, software that can transform your Facebook marketing. To successfully sell on Facebook, you need to get your message in front of the right people. This requires getting it into the news feed where they will actually see it, not depending on their decision to visit your fan page. Let your ad in the news feed drive them to your fan page; don’t leave it to chance. Of course, when they get to your fan page, they need to find professional-quality content. PageFlame meets both of these needs. In fact, it: • Builds drag & drop eCommerce,... [...]

Jerry Low says, “Social media marketing has quickly become a high performing, relatively low-cost option to market your brand’s presence online. A Facebook ad campaign, in particular, can be an excellent way to improve your brand’s visibility, drive traffic to your website, and improve your overall bottom line. In this article, we will take a look at some tips and tricks on how to improve your Facebook Ads campaign. Know Your Customers’ Interests To create ads that are relevant to your customers, you better know you customers’ interests. Create buyer personas that provided an... [...]

Ginny Marvin says, “It was yet another beat for Facebook, as the social media behemoth reported earnings for the fourth quarter of 2015 on Wednesday. After losing nearly three percentage points by close of business, Facebook stock is trading up more than six percent in after-hours trading. Revenue topped $5.84 billion in Q4, up from $3.85 billion a year ago and ahead of the $5.37 billion analysts had anticipated for the quarter. Earnings per share (Non-GAAP) came in at $0.79, well above the $0.68 expected, and up from $0.54 a year ago. Net income surged from $701 billion a year ago to... [...]