Allison Howen says, “Facebook is shaking up the e-commerce industry, as the social network juggernaut announced that it is beginning to test a “Buy” call-to-action button on ads and Page posts that appear on its platform. The feature will enable Facebook users to purchase products without leaving the social network. Facebook notes that it has already taken steps to make the payment process safe and secure. “None of the credit or debit card information people share with Facebook when completing a transaction will be shared with other advertisers, and people can select whether or... [...]

Seth Fiegerman says, “Likes and retweets are fine, but the new buzz word at Facebook and Twitter seems to be “buy.” Facebook announced on Thursday that it has begun testing a Buy button that appears on ads and Page posts from a select group of businesses in the U.S. In effect, that means users can now purchase products advertised by these businesses without leaving the social network. Just a few hours later, Twitter announced that it had acquired CardSpring, a payments infrastructure company, to help with its goal of bringing “in-the-moment commerce experiences to our users.” The... [...]

Selena Larson says, “Facebook wants to make it easier for you to buy things. On Thursday, the company announced it’s testing a new way for people to buy stuff through ads and page posts with a new buy button, allowing users to purchase products and services without leaving Facebook. The company said in a blog post that the test is limited to “a few small and medium-sized businesses in the U.S.” It’s not the first time Facebook has tried to tackle payments. It has launched and killed a number of features wanting your money, including both virtualand physical gift shops that let you... [...]

Seth Fiegerman says, “Facebook just introduced a new feature that businesses will like. Facebook announced on Thursday that it is testing a Buy button to help businesses drive sales through the News Feed and on their Facebook Pages. “With this feature, people on desktop or mobile can click the ‘Buy’ call-to-action button on ads and Page posts to purchase a product directly from a business, without leaving Facebook,” the company said in a statement on its website”. Facebook Begins Testing a Buy Button Mashable  [...]

Business 2 Community is hosting a webinar with Richard Beeson on Wednesday July 30 at 2.00 pm ET. The topic of the webinar is “How to Craft the Ideal Content Strategy for Your Facebook Page”. The ‘Business 2 Community’ team says, “There’s a time and place for everything. And on Facebook, it’s no different. In this class, leading digital marketing experts from the Facebook Marketing firm, Agorapulse, will explore the 6 types of content you should consider when creating your Facebook content strategy – from branded and product-related content to casual conversations... [...]

Martin Beck says, “Facebook announced today that it is launching a mobile ad manager to give advertisers the means to better manage their accounts on the go. The mobile manager will allow users of the iOS and Android apps and Facebook’s mobile site to: Pause or resume campaigns Edit budgets and schedules View insights Respond to alerts Facebook said the new feature will be rolled out globally in the coming days and be available to all advertisers by the end of the summer”. Facebook Rolls Out Ads Manager For Mobile Devices Website Magazine  [...]

Jeff Rajeck says, “For marketers, picking a digital ad platform to use and to master is important and is taken with as much care as any major commitment or purchase. Here are some strong arguments why Facebook may be a better platform than LinkedIn for your B2B campaigns. Picking the right digital ad platform for your B2B campaign is one of the most important pre-launch decisions you can make. Sure, you can always change later as your results come in, but it’s worthwhile spending time and effort to learn about the platform so you make an informed decision. In my last post, I provided... [...]

Dr. Ben Atkins has just released his latest training, showing you how to build your list (correctly) on Facebook. In Social Email Blueprint, he reports that he is now building his own lists by using a proprietary method of his own, created through experimentation that cost him thousands. He calls this his “RECV” method and says it allows him to dominate niches he otherwise knows nothing about. Besides this, he shows you how to get your Facebook content to go viral so you get other people to help you build your list (and at no cost.) He shares the “underground” autoresponder... [...]

Lindsay Kolowich says, “Don’t think you have an audience on Facebook? Facebook has 1.3 billion users of pretty much every age, job title, hobby, and socioeconomic status. Most brands can develop an audience on Facebook — they just need to figure out who their audience is and how to reach them. And with the decline in organic reach, more and more companies are using Facebook advertising to do just that. To help marketers make the most of their Facebook ads,SurePayroll and Ghergich & Co. put together the following infographic. It’ll teach you how to: Target Facebook... [...]

Kurt Wagner says, “Facebook wants you watching videos. If you already do, it wants you watching more. The social network is testing a new “related videos” feature that surfaces similar, popular videos after you finish watching one in your mobile News Feed. Similar to what you might see on YouTube, once a video is done playing in News Feed, you will have the option to re-watch that video, or select a different, related video from a sampling provided by Facebook. The feature, which is only available to a small group of test users on iOS and Android devices, was first reported by TechCrunch. A... [...]