Pam Dyer says, “If you want people to share it, you must consider the dynamics of each of your social networks and optimize your posts for each. This will maximize sharing and help you build your brand, engage with your target customers, create brand ambassadors, and ultimately improve lead acquisition and sales. Failing to polish your posts means that your content won’t be shared as much, limiting your ability to grow your audience. There are many tricks of the trade, such as including a shortened URL in your LinkedIn posts, using mobile-friendly images on Facebook, and applying the... [...]

Jonathan Long says, “Hashtags became instantly popular when they were introduced to us via Twitter, and then soon spread across Pinterest, Google+, Tumblr, Instagram, and the holy grail Facebook, to create the hashtag phenomenon that we experience on a daily basis today. They are such a large part of social media culture today and they aren’t going anywhere, so it is in your best interest to learn how to properly utilize them in your social media without becoming “that guy” who is hashtag crazy. 1. Expand Your Reach Via Hashtags Look at every major company’s traditional marketing... [...]

Derek S says, “With 114 billion minutes each month being spent on Facebook just in the U.S., it’s no wonder marketers have turned to the social network to reach more consumers. Considering marketers ability to target specific demographics, locations and user interests on Facebook, the social media giant provides marketers an excellent chance to reach their targeted consumer base. Facebook has made the process of driving consumers to a company’s app via ads much simpler with the introduction of App Links. For those who do not know, App Links allows marketers to link ads on a... [...]

Anyone can make money from selling products on Facebook Fanpages. The questions is “How much money?” Most people make very little and it takes them a bi9g investment of time to do so. Hero Tower Power User is software designed to help you earn more in less time. The way to earn more is to sell in more niches. The problem is that it takes a lot of effort to manage a page for one niche; managing multiple niches can quickly become unwieldy. Unless you have Hero Tower Power User . Typically, marketing on Facebook is a multi-step process: 1. Pick any proven niche you want – there... [...]

Seth Fiegerman says, “Facebook has agreed to acquire LiveRail, a video advertising platform, the two companies announced on Wednesday. Terms of the deal were not immediately disclosed. LiveRail was founded in 2007 and helps companies ranging from Major League Baseball to DailyMotion to optimize delivery of video ads on mobile and the web through real-time bidding and its proprietary market data. The company delivers 7 billion video ads a month. SEE ALSO: Facebook News Feed Update Sets the Stage for Video Ads “We believe that LiveRail, Facebook and the premium publishers it serves have... [...]

Todd Wasserman says, “Deep-linking, a technology that lets you use a link to launch a mobile app without going through the welcome screen, has been a hot topic in tech circles recently, but that hasn’t translated into actual use. However, a new move by Facebook on Tuesday may change that. Facebook is now letting developers send users from a mobile ad to a “deep link” within an app, the company announced on a blog post. In April, Facebook announced AppLink.org, a technology that would make it easier for third-party developers to provide deep links. The company reported that... [...]

Shannon Johnson says, “Every brand on Facebook is on Facebook for one reason — to (eventually) get more business. Getting more business from Facebook means different things to different types of businesses. Different brands will have different objectives, such as driving in-store sales, increasing online sales, launching a new product, building awareness, or promoting a mobile app. Regardless of the objective, there are a few stepping stones that precede turning fans into customers. You have to first build an audience on Facebook, then drive inbound traffic to your website, then... [...]

Ross Carrelsays he has found that Facebook is the fastest tool available to marketers who want to scale up their business quickly. He has created Hero Tower to show you how. In fact, he doesn’t just show you how; he has built software that helps you do it. Hero Tower: • Automatically locates all the best, most interesting and engaging content in your niche • Syndicates that proven content back to your Facebook pages, on a schedule you choose • Integrates an unlimited number of money-making ads and offers on your page • Does all this within minutes when you make a few simple clicks Carrel... [...]

Mike Barrette says, “Dan Miller, a professor of material culture at University College London, caused quite a stir at the end of 2013 when he said Facebook was “basically dead and buried” for 16-18-year-olds in the UK. So when we recently facilitated a series of focus groups in the US with 16-30-year-old males on the topic of their social media habits, we were interested to see how they would respond to “Is Facebook still cool?” Almost universally, participants responded with a “No.” But does Facebook need to be cool to be valuable to marketers? And if... [...]

Aaron Taube says, “Yesterday, the polling firm Gallupquestioned whether social media advertising actually works in its annual report on consumer behavior. In a section titled “The Myth Of Social Media,” Gallup reported that 62% of 18,000 Americans surveyed said ads on Facebook and Twitter do not influence the purchases they make. Naturally, the study was not well received by Facebook, a company whose $10 billion-a-year advertising business is entirely contingent on brands believing that its ads DO influence purchase decisions”. Facebook Blasts Gallup For Suggesting Its... [...]