Martin Beck says, “More than 400 million people interact with Facebook events every month, the social network says. And today, the company announced that it’s giving Page owners another avenue to reach those people. Facebook has enabled ads for events to be placed in mobile and desktop News Feeds. Previously, event ads only were available for display in the less prominent right rail on the desktop platform. Here’s a Facebook mockup of how the ads, available globally through the Ad Create tool and the Power Editor”. Facebook Adds Ability To Advertise Events In News Feed Marketing... [...]

Jason Abbruzzese says, “Facebook wants to bring emerging market mobile advertising up to speed — by making speed less of a factor. Facebook has launched a new option that allows marketers to target certain types of smartphone network connections, a move aimed at improving its advertising offerings in emerging markets. “Optimizing the creative — for instance, targeting a video campaign to people with high-speed connections, and swapping in an image or link ad for people with slower connections”. Facebook Bolsters International Ambitions With New Ad Option Mashable  [...]

Lindsay Kolowich says, “The folks at Facebook have been working hard these past few months to defend the News Feed against spammy posts by brand pages. In April 2014, they cracked down on like-baiting, frequently circulated content, and spammy links. This afternoon, they announced two brand new updates that’ll crack down on posts by brand pages. Let’s dive into the updates below where you’ll learn about what happened and how you need to react”. Facebook Updates News Feed Algorithm to Crack Down on Photos With URLs and Click-Bait Headlines HubSpot  [...]

Hammad Baig says, “The presence of social media sites and the internet in general has given us a plethora of opportunities that were nonexistent just a few years ago. Have you even wondered why Television is so cheap, or why allot of well produced content on the internet is free? Well, it’s because of advertisement. As we move more and more towards the digital age, companies realize that in order to shine the spotlight on their product or service, they have to go where the people are, in our case Facebook“. How To Use Your Facebook Cover Image To Generate Leads Business2Community.com  [...]

Ayaz Nanji says, “Most consumers say Facebook is the most useful social network for researching products and services before visiting a small business, according to a recent report from G/O Digital. The report was based on data from survey of 1,000 adults in the United States age 18-29 who are interested in buying products and services from local/small businesses and who own at least a desktop/laptop computer and a smartphone or tablet. Some 62% of respondents say Facebook is the most useful social network for researching small businesses before purchasing, compared with just 12% for... [...]

Martin Beck says, “Facebook’s effort to make the mobile web less frustrating is gaining momentum. Only 3 1/2 months since introducing App Links, its open-source platform for deep linking within mobile apps, Facebook says more than three billion urls have been updated to work in the system. A month ago that total was said to be one million. The pace is being picked up by what Facebook says is now hundreds of app developers using the system. That means fewer people are experiencing this maddening scenario: tap on, say, a Pinterest link on a smartphone and be taken to a mobile browser page,... [...]

Greg Sterling says, “There are still people waiting for the demise of apps, as a “transitional” phenomenon. They’ll be waiting a long time. If anything mobile apps are gaining momentum as consumers spend increasing amounts of time on smartphones and tablets. The U.S. Mobile App Report, released today by comScore, lays out an array of high-level statistics about app and mobile web usage in the U.S. Though many of these individual datapoints have been previously released in blog posts, it’s very helpful to see them compiled in one report. (All the following charts are from the... [...]

Brian Anthony Hernandez says, “Like a child shaking an Etch A Sketch with both hands, celebrities on Monday’s Emmys red carpet will be shaking a new toy created by Facebook. Facebook told Mashable that on Aug. 25 it will debut the Facebook Mentions Box, an interactive device that stars will wield to answer questions from fans. It’s similar to the InstaStop Video Q&A Station that Instagram launched at the Golden Globes in January. Though the Facebook Mentions Box will be used for the first time at the Emmys, anchor Katie Couric is already slated to use the device during... [...]

Selena Larson says, “It’s still impossible to use mobile applications the same way people use Web browsers. Apps each live in their own silos, and unless they’reproduced by the same company—like Foursquare and Swarm—bouncing between them the way we bounce between browser tabs can be challenging. Facebook has been pushing hard to get mobile-app developers to adopt App Links, its open source software that facilitates deep-links (think URLs that point directly to information inside apps). If it succeeds, links inside apps will no longer take you to mobile Web browsers if another app is... [...]

Martin Beck says, “Facebook has adjusted its advertising policy to allow marketers to show ads more frequently in the News Feed, Digiday reported today. The change, which went into effect Aug. 6, allows advertisers to show users the same ad twice a day; previously, the daily limit was one. Similarly, brands now are permitted to serve two News Feed ads daily — up from one — to users who haven’t liked their Facebook Page. Left unchanged: the daily limit of four News Feed ads that can be shown to people who have liked a Page”. Facebook Raises Limits For Daily Frequency Of News Feed... [...]