Entrepreneur co-founder Honey Singh has published a guide to effective content marketing on LinkedIn. This short guide details step-by-step detailing to using LinkedIn for content marketing. On Content Marketing Planning Framework for LinkedIn Singh says, “While content marketing primarily rides on the pillars of producing content that might resonate with the audience beyond your target audience, content marketing on LinkedIn works heavily on making content that helps you attract relevant industry stakeholders. LinkedIn has emerged as the strongest and most desirable platform that brings... [...]

LinkedIn Sponsored InMail service provides marketers an opportunity to send targeted messages directly to the people who matter most to your business. Marketing Land columnist Garrett Mehrguth has shared four ways that can help you benefit your B2B organization and drive more leads with LinkedIn Sponsored InMail. Focusing on ‘Targeting for Sponsored InMail’, Mehrguth says, “LinkedIn offers a wide variety of targeting for Sponsored InMail: audience targeting based on pages visited, list-based targeting directly from your CRM (customer relationship management platform) or demographic-based... [...]

LinkedIn is one of the choices of most marketers when it comes to social media marketing. The company empowers online marketing through its sponsored content, sponsored InMail, dynamic ads, display ads and text ads advertising services. If you know how to utilize the right channel for better marketing success you can win the LinkedIn game. Entrepreneur Network partner Mark Fidelman has interviewed Brynne Tillman of Peoplelinx to share tips, tricks and trade secrets of LinkedIn marketing. The video answers the following questions: How are you creating new connections? Are you reaching out to... [...]

Social media including Facebook, Twitter, LinkedIn and other services play a major role in helping marketers to reach out wider audinces. With these networks, the era of social selling has started where social networks to find, connect with, understand and nurture sales prospects. According to Kimberly De Silva, among other social platforms, LinkedIn remains one of the most powerful platforms to use for business. Further Silva has shared five ways to use LinkedIn for sales prospecting. Silva says, “Building and maintaining relationships is easier within the network that you and your customer... [...]

Tim Peterson says, “Marketers will be able to target LinkedIn users based on their web browsing and email addresses sooner than expected. LinkedIn is officially rolling out its Matched Audiences program, starting today, so that by the end of this week all advertisers, including those using LinkedIn’s self-serve ad-buying platform, will have access to the new ad-targeting options. Last month I reported that LinkedIn had slated the rollout for November 2017, based on a leaked presentation published to LinkedIn’s ad sales site. That presentation was a draft document, so it had the wrong... [...]

Yesterday, we told you about the launch of LinkedLoot by Greig Wells. You may not have seen it; we got word about this launch about noon, so it was on IMNewsWatch.com, but didn’t make it into the newsletter. For your convenience, it appears below. The launch is ending at midnight, tonight. If you haven’t checked out LinkedLoot yet, put things aside right now and give it a look. Wells is one of the genuine experts in LinkedIn. He is sharing his best strategy for building a recurring income from LinkedIn, and it’s something anyone can do. And he has priced it quite reasonably. While... [...]

Are you familiar with the name Greig Wells? Wells is a best selling author on how to use LinkedIn to dominate your niche. He has trained over 110,000 students worldwide, and has presented for Tony Robbins Business Mastery at conferences costing $5,000 to attend. He is a nationally recognized LinkedIn expert who has been mining gold from what has been called “the executive’s Facebook.” Now, Wells has packaged his method into a new course called LinkedLoot. In LinkedLoot, you will discover how to create something that everyone on LinkedIn needs and is willing to pay for, and, on... [...]

Sophia Bernazzani says, “If you’ve logged into LinkedIn over the past few weeks, you may have noticed something different. Actually, everything is different, because LinkedIn completely overhauled its desktop site. After Microsoft acquired the job search and networking website in 2016, LinkedIn announced it would redesign its desktop website to more closely mirror its mobile apps. LinkedIn is the world’s largest professional networking platform, with more than 467 million members worldwide. However, LinkedIn members aren’t actually spending much time on the site. In fact, only 23% of... [...]

Tamar Weinberg says, “LinkedIn has just come out with a new product that it hopes will bring leads to advertisers. Called LinkedIn Lead Gen Forms, the objective of the product is to give marketers the ability to collect quality leads across all devices, be it a mobile phone or a desktop. With these forms, LinkedIn promises “high-quality leads from your Sponsored Content campaigns by removing the main barrier to mobile conversion: making someone complete a clunky contact form on a smartphone.” With over 500 million users of the professional network, LinkedIn hopes that this can give business... [...]

Barry Levine says, “Microsoft-owned LinkedIn is out today with its second major update to its Sales Navigator tool, which helps salespeople mine the data-rich professional social network. There’s now a new Enterprise Edition, complementing the existing Professional Edition for individuals and Team Edition for groups of salespeople. Enterprise increases InMails and introduces Single Sign-On. InMails are in-network messages, which are unlimited as long as the recipients respond. The Enterprise version increases the monthly allotment of InMails that do not get responses from 30 to 50. A new... [...]