Tim Peterson says, “LinkedIn continues to cross off the checklist for assembling a modern digital advertising business after pressing reset a year ago. Later this year LinkedIn will once again let businesses target the people who visit their websites with ads on the Microsoft-owned, business-centric social network. On top of re-adding website retargeting — which is already offered by Facebook, Google, Twitter and Pinterest — LinkedIn will also enable business to target ads based on people’s email addresses, as its aforementioned rivals already do. LinkedIn’s plans are detailed in... [...]

Susan Moeller says, “If you want to get your content noticed, you need to pay more attention to one social network, and I’m not talking about Facebook. LinkedIn has seen explosive growth in the number of articles published on the platform. It also plays an increasingly significant role in content distribution for articles published on other domains. For some topics, LinkedIn is the most important network for social shares. The number of LinkedIn users also is growing, reaching over 430 million in 2016, as Business Insider reports”. LinkedIn Publishing Trends Every Marketer Must Know Content... [...]

Kristina Jaramillo says, “Many social media and social selling experts say volume is the key to success on social media platforms, including LinkedIn. In an article in Content Marketing Institute’s magazine, Jonathan Crossfield compares that scattershot, shotgun method to a realtor’s flyer-marketing efforts. He talks about how once a week his mailbox contains at least one real estate flyer that mentions a recently sold house in his area and asks whether he has considered selling his home. Now, Jonathan is renting, so I’m sure his landlord would have something to say about... [...]

Michael Pici says, “When LinkedIn was still new, some salespeople might have been seen decent results even with boilerplate, generic LinkedIn messages. In 2017, however, sending a spammy sales InMail definitely won’t win you responses — let alone new business. To prospect effectively on LinkedIn, you need to craft engaging, creative messages that’ll make you stand out and grab your prospect’s attention. Try these six innovative strategies to write response-worthy InMails. 1) Mention a Detail from Your Prospect’s Recommendations Reading the “Recommendations” section... [...]

Dominic Powell says, “For businesses wanting to know how to best market themselves on LinkedIn, now you can get advice straight from the horse’s mouth. LinkedIn has released an ebook about marketing on the platform, called “The Secret Sauce”, and LinkedIn expert John Nemo has sat down and dissected the ebook to uncover some helpful tips. “Long story short: LinkedIn wants you doing more business on the platform,” Nemo writes on his LinkedIn Riches blog. Content is (still) king Nemo says LinkedIn’s ebook highlights the growing prominence of content from businesses on LinkedIn,... [...]

Emma Brudner says, “If you’ve applied for a job within the last several years, you’ve probably used LinkedIn somewhere along the way. Whether you’re updating your resume, applying for a role, or communicating with a recruiter, LinkedIn has become a huge part of the modern job search. And while LinkedIn might not be your first thought when it comes to content sharing, there are 467 million users on the network — and that number grows every year. For marketers, this means a huge opportunity to reach an engaged community through sponsored content, messages, and campaigns.... [...]

Sujan Patel says, “With more than 347 million users — a population that’s growing “at a rate of more than two new members per second” — LinkedIn is easily recognized as the web’s largest professional network. However, what many marketers fail to see is its advertising potential. While Facebook and Instagram ads get plenty of press, consider that: – LinkedIn is the number one social network for driving traffic to corporate websites, according to Investis IQ. – 65 percent of companies surveyed said they had acquired a B2B customer through the platform... [...]

David William says, “LinkedIn (NYSE:LNKD) last week unveiled its largest desktop redesign since the professional social network’s inception in 2002. LinkedIn Desktop Redesign The new desktop design was reportedly built from the ground up with the social network’s new mobile app in mind. The streamlined look is supposed to provide a LinkedIn experience that’s more intuitive, faster and creates more value for users. “Our goal is to ensure you can seamlessly access the most relevant professional conversations, content and opportunities whether you’re on our mobile app or on our desktop... [...]

Susan Gilbert says, “In order to drive more exposure for your personal brand it’s important to be actively communicating with your connections in order to build a stronger network. With the right strategies in place, your business can attract influencers and potential customers with groups. LinkedIn is a still a top networking resource for business, and just experienced a major overall of its platform. People in your niche are turning to this social network for information and research. There are several things your brand can start today in order to attract the right connections. Get... [...]

Richard Lorenzen says, “We all know that LinkedIn is the best platform for anyone looking to establish a professional presence and connect with colleagues or potential employers. Whether you’re trying to promote your company or get head-hunted for a job, you need to make your profile stand out from the crowd. These are the best five ways to increase your visibility on LinkedIn. 1. Endorse friends for skills they have. Endorsing someone accomplishes two things. To start, you’re doing a good deed, and the other person receives a notification from you to reciprocate. The more endorsements... [...]