Social networks are the strongest possible sources of getting more prospects apart from the search engines. With a wider following and connections on the networks like Facebook, Twitter, Instagram, Snapchat and LinkedIn you can secure potential customers. Entrepreneur contributor Melanie Goodman has shared five strategies that can help you to turn your LinkedIn following into clients in the coming year. On leveraging the network, Goodman says, “According to LinkedIn, the average B2B purchase now involves 6.8 decision makers. But, 78 percent of sales professionals are connected to either... [...]

The social landscape has played a major role in helping businesses establish their roots deeper. One of the social media leaders is LinkedIn which has been rising quickly. The brands can use LinkedIn’s video feature to improve their presence on the web and enhance their sales. Digital Marketing Institute contributor Emma Knightly has shard six ways marketers can use LinkedIn video to get more sales done. Knightly says, “You are showing your video to people who can potentially network to other partners or businesses, hire you, or even invest in your business. Make sure your video reflects... [...]

When it comes to improving your online sales, you need to use all the available tools to help you boost your performance in all directions. As far as social media is concerned you can use Facebook, LinkedIn and Instagram for greater sales conversions. Apart from posting on these mediums, you can also utilize your profile for getting more sales. HubSpot columnist Emma Brudner has shared a comprehensive article on optimizing the LinkedIn profile for improving online sales. Brudner says, “In social selling, you want your LinkedIn profile to be about your buyer’s achievements and how you... [...]

Of all the popular social media sites, the one with high-income members is LinkedIn. It’s where serious business takes place. But these people are different from the average consumer. They are not just more wealthy (LinkedIn survey reports the average member has over $107,000); they are also more discriminating. That means that you have to approach them with a product and a presentation that meet their needs. Most of them are business people and are on LinkedIn to improve their business success. And that fact is the key to your success on LinkedIn. LinkedProfits offers you software to capture... [...]

Social media plays a pivotal role in earning you new customers. Along with Facebook and Instagram, LinkedIn has its huge share that offers a strong marketing to the brands. HubSpot’s Emma Brudner has shared nine ways to help marketers find new prospects on LinkedIn. Brudner says, “Use these fresh ideas to find new prospects on LinkedIn when search just isn’t cutting it. 1. Look at the “People Also Viewed” sidebar Don’t you wish you could clone your best customers? Well, turns out you can with the “People Also Viewed” sidebar. Visit the profile of... [...]

Some marketers says it is almost impossible to market on LinkedIn. Why? Well it’s primarily due to limitations that the LinkedIn managers have placed on what marketers can do with their premium membership capabilities and the costs of using that platform. But you can’t afford to just walk away from it. LinkedIn is made for professionals, people who are getting along well in the business world. As a result, almost everyone on LinkedIn can afford to consider buying your clients’ product or service. However, this is an issue for small marketers, who provide their services to small and... [...]

Content marketing is an open domain that can be improved with the use of different tools. Most social media tools play a pivotal role in strengthening your content marketing efforts. LinkedIn too having more than 500 million users, helps marketers take their content to new horizons. Content Marketing Institute columnist Chuck Hester has shared three ways you can use LinkedIn for content marketing. Hester says, “There are two main ways to publish on LinkedIn. The first is LinkedIn Publisher, in which a LinkedIn member can write a long-form article – usually five to seven paragraphs – and... [...]

LinkedIn has launched video ads on its platform. The company calls it video for Sponsored Content. Talking about the new ads format, Phil Spitzer says, “Native video ads represent the next evolution of LinkedIn Sponsored Content that lets you engage with business decision-makers throughout the buyer’s journey on Linkedin. Unlike pre- or post-roll video ads, video for Sponsored Content lives directly in the news feed as a standalone post. Video for Sponsored Content helps you achieve your marketing objectives across the funnel by: Building brand awareness by telling rich, visual stories... [...]

Business-to-business marketing has long been integrated with the online marketing and marketers need to keep themselves briefed about how it is changing. Definition B2B marketing is marketing of products to businesses or other organizations for use in production of goods, for use in general business operations or for resale to other consumers, such as a wholesaler selling to a retailer. LinkedIn has published a video on ‘LinkedIn Presents the Future: B2B Marketing Edition’ to help marketers know what is ahead for them. We are embedding the video on IMNewsWatch for your convenience. LinkedIn... [...]

With more than 500 million users having diverse interests and expertise, LinkedIn is a great platform to help you get more following. Also the network is the right place to promote your webinars and other events. LinkedIn columnist Alex Rynne has shared five tips to help marketers use LinkedIn for promoting their webinars. Rynne says, “The rationale is clear. But a webinar is useless if no one attends, or if it doesn’t provide legitimate value to both presenter and viewer. With this in mind, we’ll lay out some pointers for putting together an effective B2B webinar, and then promoting... [...]