LinkedIn’s Website Demographics tool allows advertisers to monitor and analyze which LinkedIn users are visiting their websites. By using it in the right manner you can analyze your site performance and grow your business. HubSpot’s Amanda Zantal-Wiener has shared four steps to utilize LinkedIn’s Website Demographics tool. Amanda says, “LinkedIn’s Website Demographics is a free tool that allows advertisers to monitor and analyze which LinkedIn users are visiting their websites. In other words, it sheds light on which types of professionals are visiting the site,... [...]

With more than 500 million users and attractive advertising and promotional features, LinkedIn is one of the most used platforms to market businesses. By using LinkedIn in the right manner you too can get the promotional advantages. Entrepreneur contributor Emily Conklin has shared an infographic that teaches ways to become a LinkedIn power user. Conklin says, “More than 70 percent of employers are using LinkedIn to recruit and hire new employees, so having an effective profile can be the difference between being the preferred candidate and getting beaten by the competition. Your LinkedIn... [...]

The LinkedIn InMail is a feature available to the network’s premium and sales navigator users. InMail messages are sent directly to another LinkedIn member you’re not connected to. For marketers who use LinkedIn to market their products and services InMail could be a great service to reach out more people. HubSpot has published a guide to creating LinkedIn InMails that get results. Aja Frost says, “What if you tripled your typical email response rate? People are three times likelier to reply to a LinkedIn InMail message than a traditional email — so if you’re going... [...]

The Buffer team has published a podcast on ‘The Silent Rise of LinkedIn to 500M Members: What Marketers Need to Know for 2018’. Brian Peters says, “What if I told you that LinkedIn, a social media platform that is now 14 years old, is the next big opportunity for marketers and brands? While much of the focus over the last few years has been on perfecting our Facebook and Instagram marketing strategies, LinkedIn has been silently growing their user base to more than 500 million users. The reason for this sudden growth? LinkedIn is no longer known only for their résumé... [...]

LinkedIn has published an ebook ‘Proven Strategies From the World’s Top Sales Professionals’. This ebook shares information on how the people involved in sales, marketing, and operations use LinkedIn. The LinkedIn team says, “What are the best sales organizations doing differently? We asked dozens of innovative sales, marketing, and operations leaders to share how they embraced LinkedIn as a sales tool, changed their sales culture, and achieved results. Their answers are captured in our eBook “Proven Strategies From the World’s Top Sales Professionals” where you... [...]

LinkedIn is a great tool for brands for targeting right people and companies, understand their needs and engage with a personalized outreach. According to Fortune, LinkedIn now has 500 million users of its business-focused social network. To help brands and marketers empower their sales with LinkedIn, Small Business Trends columnist Pratik Dholakiya suggests four ways. On connecting with niche groups on LinkedIn, Dholakiya says, “Narrowing your focus into a more concentrated market leads to higher engagement and better conversion rates – even when it comes to LinkedIn. Joining up with... [...]

LinkedIn is a great marketing tool utilized by several marketers and brands. A strong LinkedIn sales massage can help you convince the business relationship with people and grow your business. HubSpot columnist Emma Brudner has shared an article on how to create a great LinkedIn message. She has listed the nine components which can make your message more effective. Brudner says, “If you’re using LinkedIn for sales correctly, you won’t insert an ask into your initial invitation to connect. It’s only after the prospect accepts your personalized connection request and you’ve... [...]

The concept of social selling has evolved with the evolution of social networks.  It is a process of developing relationships as part of the sales process. Social selling takes place via social networks such as LinkedIn, Twitter, Facebook, and Pinterest. To boost your social selling, LinkedIn is one of the most important networks as it has around 500 million users and 106 million monthly active user base. HubSpot has published a short guide to social selling on LinkedIn featuring tips to use this network for social sellng. Sharing some useful LinkedIn profile tips for salespeople, HubSpot columnist... [...]

LinkedIn has introduced a new feature on its site called native video. This will allow the professionals to post their videos on the network. The LinkedIn team says, “In the LinkedIn mobile app, look for the share box at the top of the feed (iOS) or the post button (Android) and tap on the video icon. You can record a video in the app, or upload something you recorded earlier. See who’s viewing your videos After you post a video, you can see key audience insights such as the top companies, titles and locations of your viewers, as well as how many views, likes, and comments your videos are... [...]

Building a audience is a prerequisite for success in marketing. LinkedIn is one of the social media tools that helps marketers get audience to their web products. It is one of the important platforms to use for your marketing as the site has more than 450 business professionals as its users. To help marketers succeed with LinkedIn, HubSpot’s Amanda Zantal-Wiener has published 29 LinkedIn tips. Amanda says, “In April, LinkedIn announced it had reached 500 million members, making it one of the most popular social networks for professionals and one of the top social networks overall.... [...]