Susan Gilbert says, “You’re personal brand’s website is an important tool where meaningful connections can be created. In order to establish yourself as an expert in your field you need great content and a strong social network like LinkedIn to share that with. How can your personal brand attract more leads and sales? It all starts with daily activity and meaningful engagement. LinkedIn is one of the top online networking tools that allows you to connect with influencers and potential customers. In today’s mobile economy it’s all about standing out with your target market, and nurturing... [...]

Iman Jalali says, “I value LinkedIn more than any other website. I would gladly give up access to Facebook, Twitter, or my vice, Reddit, before I would let go of LinkedIn. Whenever I mention this, people think I’m crazy. You might be thinking that right now. Well, it’s probably because you’re not taking advantage of everything that LinkedIn can do for you or your business. Time to level up. If you think of LinkedIn as a large database of resumes and nothing else, you’re so wrong. It’s a rich source of information and a social network. If you’re in sales, and you’re not using... [...]

Paige Southard says, “It’s sales 101 to use LinkedIn as a prospecting tool, but are you really squeezing every last drop of value out of it? Most salespeople use LinkedIn to research and connect, but that’s only the tip of the iceberg. The platform is valuable for research, but it’s also a relationship-builder, brand advocate, research tool, publishing platform, and marketing asset. If you don’t know how to utilize the power of LinkedIn in all of these areas, keep reading. 1) To Build Their Personal Brand Does your LinkedIn profile look like an online resumé? A list of your past... [...]

AJ Wilcox says, “We’re all well aware that the tides have shifted in SEO. Building links for the sake of building links is no longer the best strategy. We’ve all heard the gospel of great content being preached: “Just create great content, and the links will naturally come.” While this may be true for brands with existing followings, it’s often a very different story for most SMBs. The fact of the matter is that if a brand lacks social presence and followers, it may get more eyeballs on its great content by printing a copy, and stapling it to a tree. For that reason, you... [...]

Aaron Agius says, “While LinkedIn is traditionally used as a networking platform for professionals and job-seekers, it also offers plenty of opportunities to market and grow your business. By the first quarter of 2016, the B2B social platform boasted more than 430 million users. When you add LinkedIn to your marketing strategy, you can build targeted connections, generate higher-quality leads, reinforce relationships with prospects, and greatly improve your brand visibility. Here’s how marketing with LinkedIn can help you grow: 1. Grow Your Presence With Targeted Content Unlike other social... [...]

Emma Brudner says, “Social selling is part activity and part reputation. If you’re writing insightful comments on your prospects’ blogs, responding to their tweets, and liking their shared content, you’re got the activity bit down pat. But if your LinkedIn profile is three jobs behind and features a picture of you from prom, you can’t really call yourself a social seller. If you’d like to start a social selling initiative in earnest, you should begin by revamping your LinkedIn profile. Just as you’re researching potential buyers on LinkedIn to learn more... [...]

Ben Davis says, “LinkedIn launched programmatic advertising at the end of June, intended to complement the fast-growing sponsored content on the platform. Given LinkedIn’s rich user information, this is a potential game-changer for B2B marketers. We wanted to ask a few more questions, so we caught up with Matthew Hogg, Head of Ad Operations in the UK. LinkedIn has a wealth of user data. But are advertisers concerned about inactivity of some users? We have over 433m members on LinkedIn, including over 20m in the UK, and globally professionals are signing up at a rate of more than two... [...]

Patricio Robles says, “Video is the future of the internet, but by and large, video’s impact has been more strongly felt in the B2C world. Consumer-oriented services like Facebook, Twitter and Snapchat have embraced video at a more rapid pace than services in the B2B world. But that could be changing. Last week, LinkedIn announced that it is launching its first foray into video in the form of 30-second videos from LinkedIn Influencers, a group of hundreds of “the world’s foremost thinkers, leaders, and innovators” who are hand-picked by LinkedIn to publish content... [...]

Matt McGee says, “LinkedIn is dipping its toes into a content type that’s already been proven wildly popular on Facebook, Twitter and other social networking platforms: video. But unlike those other services that seem to be doing anything they can to put video front and center for users, LinkedIn is moving cautiously at first. The company announced today that 30-second videos from LinkedIn Influencers are beginning to show in the feed, effective immediately. To launch the video program, LinkedIn is having its Influencers answer questions related to their areas of expertise and respond to... [...]

Aja Frost says, “When it comes to icebreakers, “describe yourself in three words” is by far one of the toughest. You’re a complex person, with unique ambitions, experiences, preferences, and traits — how are you possibly supposed to distill yourself down to three mere words? Unfortunately, get-to-know-you conversations aren’t the only time you’ll face this prompt. LinkedIn headlines are essentially the professional version: They ask you to describe who you are and what you do in just one line. It’s not surprising most people end up with the platform’s default option, their... [...]