Carly Stec says, “Try as I may, I’ll never be able to recreate my mother’s tomato sauce recipe. It’s a science; a tried-and-tested formula that took her years to master. (Time well spent, if you ask me.) But the great thing about formulas is that they provide us with a starting point — a list of the elements we need to produce an intended outcome. From there, it’s up to us to put them together. When LinkedIn announced that they’d be opening up their publishing platform, Pulse, to the public in February 2014, the professional network suddenly turned... [...]

Matt McGee says, “No matter how much you use LinkedIn for personal connections, there’s no denying it is the go-to social media platform to engage professionals from every industry, both here in the U.S. and internationally. Boasting itself as the, “…world’s largest audience of active, influential professionals,” LinkedIn has been focused on upping its marketing offerings this year. Back in February, the site launched its “Lead Accelerator” tool, and has since added post analytics for publishers, and upgraded itsSponsored InMail ad product. “LinkedIn has been a very practical... [...]

Emma Snider says, “Social selling is part activity, and part reputation. If you’re writing insightful comments on your prospects’ blogs, responding to their tweets, and liking their shared content, you’re got the activity bit down pat. But if your LinkedIn profile is three jobs behind and features a picture of you from prom, you can’t really call yourself a social seller. If you’d like to start a social selling initiative in earnest, you should begin by revamping your LinkedIn profile. Just as you’re researching potential buyers on LinkedIn to learn... [...]

Jonha Revesencio says, “LinkedIn Groups are probably the most powerful aspect of LinkedIn when it comes to marketing. A recent survey found that it’s the site users’ number one favorite feature. Since it was launched in 2004, LinkedIn has become home to more than two million groups for professionals. According to this business-oriented social networking service, a profile is five times more likely to be viewed if you join and are active in groups. But what other ways can you be using Groups to impact (and benefit) your business? Here are some ideas. 1. Join Groups That Your Prospects... [...]

Andy Beohar says, “LinkedIn is a great platform through which to attract and engage with potential customers by distributing high-quality content. It is the social site favored by B2B companies, who generally struggle with using other social networks like Twitter and Instagram effectively. But while 94 percent of B2B companies use LinkedIn as their go-to content distribution channel, many are unsure how to optimize their content for increased traffic, engagement, and lead generation. Below, we’ve listed four tips that B2B companies can incorporate into their LinkedIn content strategy... [...]

Rainmaker team says, “The LinkedIn Expert Viveka Von Rosen shares why you need to have a Company Page on LinkedIn. It’s easier (and more important) than you think. On this episode of The Missing Link, guest Viveka Von Rosen shares all you need to know to get Company Pages working for you. You’ll learn how a small time investment can create a more polished business presence, which leads to meaningful connections and solid business leads. Viveka shares time-saving tips, organizational hacks, and invaluable information to get your LinkedIn presence working for your ultimate LinkedIn success. She... [...]

Rainmaker team says, “Listen in to The Missing Link as two expert guests share how you can create videos and SlideShares that work for LinkedIn. It’s easier than you think to create visually appealing videos and SlideShare presentations from the content you’ve already created. Your content is worth more when shared in different formats. So, you’ll want to listen closely to this episode to learn valuable information you can put to use right away. Scott Skibell, a valuable member of The Missing Link LinkedIn group, shares why video is so important for deepening your connection with your... [...]

Rainmaker team says, “AJ Wilcox, one of the superstar Missing Link LinkedIn group members (and a LinkedIn ads expert), shares a case study you’ll want to emulate to get the most out of Sponsored Updates on LinkedIn. Get this, AJ took his target goal from 600,000 prospects all the way to 2.1 million in just a few steps. And, if you don’t think you need to follow through on your analytics research for your ad campaigns, AJ shares why you need to look at the entire sales funnel. The benefit and cost savings for your ad campaigns and their effectiveness will make you a believer. In this... [...]

Leslie Ye says, “When you’re sourcing new prospects or receive an inbound lead, where’s the first place you look for more information on your buyer? Most likely, you go straight to LinkedIn. As well you should. But while a buyer’s LinkedIn profile provides a wealth of information, not all of it will be useful. And when you’re prospecting at scale, you can’t afford to spend an hour, a half hour, or even 15 minutes on each profile. You have to skim. We’ve prioritized the most important parts of a LinkedIn profile you should focus on before picking up the phone, dependent on... [...]

Martin Beck says, “Launched in 2004, LinkedIn Groups was among the first features of the career-focused social network, intended to create connections and discussion among professionals with common interests. Now, with a roster of more than two million Groups, the company has decided it’s time to revamp the experience. On Oct. 14, the company will start unveiling those updates, rolling out revamped Groups on the desktop and a standalone iOS app. (An Android app is also in the works.) The app will offer push notifications for Group conversations. The changes, reported first by Venture Beat,... [...]