David Reilly says, “For many B2B marketers, creating and distributing content is a challenging and time-consuming process. LinkedIn has traditionally been a very text-heavy social network for professionals, but has now evolved into a very powerful platform for hosting and distributing content. In this post I’ll examine how LinkedIn provides a formidable commercial opportunity for content marketing via three solutions. This information is taken from Econsultancy’s new Guide to LinkedIn Marketing Solutions. 1. Pulse content platform Pulse is LinkedIn’s self-publishing platform... [...]

SBT team says, “Finding success as a producer of content is often a hit-or-miss endeavor. With such a flood of content being produced by so many people on a constant basis, getting your name out there as an effective author can be incredibly challenging. Whether you’re writing for a personal or professional blog, strategically producing content for specific campaigns, or practicing engagement with pre-existing content, it’s important to contribute to the Web in ways that will ultimately drive other users back to your own content. Publishing on LinkedIn is one way to do it. Publishing... [...]

Anita Campbell says, “If you run a B2B company (i.e., a business that sells to other businesses), have you ever wanted to benchmark your company’s social media efforts? See how you’re doing compared to others? TrackMaven recently conducted a study of B2B brands and their social media activity. The study found that LinkedIn just kills it when it comes to the average number of social media followers among B2B businesses. B2B companies had an impressive 109,000 LinkedIn followers on average. Other social networks didn’t even come close when it came to the average number of social media... [...]

Tim Peterson says, “LinkedIn is ready to let advertisers use their own data to target ads on the business-centric social network. Similar to Facebook’s Custom Audiences, Twitter’s Tailored Audiences and Google’s Customer Match targeting options, LinkedIn’s new account-targeting option will let businesses upload lists of companies they do business with or want to do business with, and LinkedIn will cross-reference those lists with its own list of more than eight million company pages and show ads to its users who work for those companies. “This is us launching our audience match... [...]

Caroline Early says, “This week’s edition of Rainmaker Rewind features our own Sean Jackson and Mica Gadhia on The Missing Link. The dynamic duo welcomed John Nemo, bestselling LinkedIn author and trainer, to discuss calls to action on LinkedIn Pulse”. 12 Tips for Creating Calls to Action that Work on LinkedIn Pulse ‘Copyblogger’ Blog  [...]

Ginny Marvin says, “LinkedIn is shuttering its nascent ad network just under a year after launching it. Resources will instead focus on growing the Sponsored Content business. Last Feburary, following a path now well worn by the likes of Google, Facebook and Twitter, LinkedIn started an ad network to target ads using its data to users outside its own walls. The ad network and a standalone product called Lead Accelerator grew out of the company’s acquisition of B2B marketing technology firm Bizo in July 2014. Steve Sordello, LinkedIn’s CFO, wrote in LinkedIn’s quarterly earnings statement... [...]

Jeff Rajeck says, “LinkedIn is facing criticism as network full of useless updates, spam, and link requests from strangers. Is it still a good place to reach customers in Asia-Pacific? First, the criticism In Q3 2015, LinkedIn reported that it has 396m members globally, up from 81m five years earlier. Impressive growth indeed, but success has not come without some issues. Most of the problems seem to come from the open nature of the network. Members can be found easily through searching on LinkedIn or Google and then contacted without too much difficulty. As a result, members have become... [...]

Larry Kim says, “Wouldn’t it be so cool if you could drive engagement and qualified traffic to grow your business and brand from LinkedIn? You can! This article will show you how to get tons of likes on your LinkedIn updates and further grow your reach with LinkedIn Pulse. Doing so requires one crucial 1. Build a large LinkedIn network Smart marketers must build a large LinkedIn network. The LinkedIn news feed algorithm isn’t a black box. It’s more like an open box. It’s about as basic as boiling water“. 3 Unusual Hacks to Dramatically Up Your LinkedIn Game MOZ... [...]

Lindsay Kolowich says, “Your LinkedIn profile is a place for you to build your professional brand, showcase your achievements and skills, share content with other professionals, and connect with colleagues, business partners, and even potential employers. And people will come across it in a variety of ways — whether they’re searching for employees at your company or in your industry, or they met you in person and want to remind themselves what you do or learn more about your accomplishments. No matter how or why they stumble on your profile, it better be darn impressive. What... [...]

Matt Mansfield says, “You most likely know that LinkedIn is a great way to network with other business owners. However, are you truly using it to its full potential? Over the years, a number of LinkedIn tools for business have been introduced that can take your networking, marketing, selling and hiring efforts to new heights. While these tools can be useful, the company doesn’t always do the best job in surfacing them for you to discover. To remedy this and to help you get the most out of LinkedIn, we’ve compiled a list of useful solutions, tools and apps this social media platform offers. LinkedIn... [...]