Emma Snider says, “Salespeople tend to be masters at the art of LinkedIn. They maintain their profiles in tip-top shape, use the network to research buyers before sending a call or email, and keep close tabs on what their customers post in groups. Of people who are still not sold on the power of LinkedIn, few (if any) are in sales. So when it comes to prospecting on LinkedIn, most salespeople have the basics down. They know how to search for prospects and narrow the results down by industry, company, location, and other specifications. The savviest of the bunch also know how to save searches... [...]

Rainmaker team says, “Prepare to grab LinkedIn tips and information on this episode of The Missing Link that even host Sean Jackson and Mica Gadhia didn’t expect! Three of our Certified Content Marketers (Louisa Chan, Carin Kilby Clark, and Megan Williams) take the time to share surprising information at every bend in this nonstop episode. Did you know that you can have different profile pages for each language you’re fluent in? Through these real-life stories, you’ll realize you’re not alone in your LinkedIn questions and challenges. You’ll be inspired to keep going, to keep... [...]

Rainmaker team says, “If you thought LinkedIn paid advertising was out of your league, think again. The Missing Link team did it again. Sean Dolan, today’s amazing guest from PushFire, provides an information-packed show you’ll want to listen to again and again. You’ll learn more about the different types of paid advertising available on LinkedIn, what’s available to any small business owner, and how to make the most of your paid advertising through different LinkedIn ad options. Sean Dolan brings the heat as he shares his extensive experience with LinkedIn paid marketing. The Missing... [...]

Rainmaker team says, “The one and only Sonia Simone joins Sean Jackson and Mica Gadhia on The Missing Link to teach you about the art and science of driving traffic to your posts on LinkedIn. Sonia discusses the “people” aspect of all markets and how to find “your people.” You’ll learn about sharing your content through video and how it can tie successfully into your marketing strategy. And, Sonia is just fun to listen to. She has years of experience, and she shares openly in this episode about how you can get your LinkedIn content strategy right where you want it“. How (and... [...]

Russell Working says, “What a great blog post that was, if you do say so yourself. Trouble is, a few weeks after you shared the URL on LinkedIn, it vanished beneath the stream of your newer posts. If you’re seeking to establish yourself as a thought leader—and who isn’t inspired by your thoughts?—try blogging from LinkedIn, rather than just dropping in status updates, Jill Jones says in the Ragan Training session, “Use LinkedIn to showcase your thought leadership and become a brand ambassador for your company.” LinkedIn is different from Facebook in that short... [...]

Jimmy Rodela says, “LinkedIn can play a crucial role when it comes to growing your customer base. According to Expandedramblings.com, the platform has about 380 million users as of July of this year. Considering how LinkedIn’s users are composed of businessmen and professionals, you can’t go wrong with looking for customers at LinkedIn. While the potential benefit that the platform can bring to your business might be unquestionable, the way you market your business will also play a crucial role on whether or not you’ll be able to get more customers. If you’re just sending everyone... [...]

Lindsay Kolowich says, “What do you do when you meet someone in a business setting and you want to find out more about their career? You look them up on LinkedIn, of course. LinkedIn is the number one place to show off your career successes, rewards, and goals so business contacts can get to know more about your professional experiences. It’s the place your business contacts go to see what you’ve accomplished, where you’ve worked, and which parts of the industry you’re most interested in and engaged with. That’s why it’s so important to continually update... [...]

Rainmaker team says, “Do you want to add LinkedIn publishing to your content marketing mix? Then you will want to listen to this first of three Missing Link episodes on the smart way to publish content on LinkedIn. In this three-part series, you’ll learn what you need to know to successfully post powerful articles and content that will reach your audience. In this first part, host Sean Jackson and Mica Gadhia teach you the actual mechanics of posting on LinkedIn. You’ll learn what to look for in your field, what you will need to post successfully, and best practices for sharing your content. When... [...]

Vivek Patel says, “If you want to improve search visibility of your business, link building, or increasing the number of inbound links to your website, still remains a critical and powerful online-marketing tool. But it’s getting tougher to build the kind of links that increase organic search traffic and which eventually encourage strategic business growth. But it can be done. Let’s look at how link-building has evolved and four ways you can use the strategy to improve SEO. 1. Contextual relevance has become super important Arrival of the Google Hummingbird algorithm update reemphasized... [...]

Ann Handley says, “Let’s start with the data: More than half of marketers surveyed say Facebook is the most important social network they use, according to the 2015 Social Media Marketing Industry Report by San Diego-based Social Media Examiner. LinkedIn came in second: 71 percent of marketers use it, but only 21 percent cite it as the most important social network. (Twitter ranked a distant third, at 12 percent.) But here’s another interesting and perhaps more telling stat from the same report: While 66 percent of respondents want to improve their knowledge of how to use Facebook, a... [...]