Baer says, “The first thing to remember is that LinkedIn is great for SEO, so remember that whatever you put on LinkedIn is searchable, both for individuals and companies. Spend the time and resources necessary to make sure that your LinkedIn page is showcasing your brand, not hurting it. For businesses, that means implementing a few of these pieces of advice: HAVE a company LinkedIn page, to start. If you don’t, you are behind. Focus on the WIIFTR (What’s In It For The Reader) when posting content on LinkedIn (as anywhere in social media). Make sure you’re disseminating content that your... [...]

Sarah Clark says, “LinkedIn is a powerful social media platform that according to its statistical data, reports to have more than approximately 332 million members by now. An ideal platform with a steady increase in the number of users per month, LinkedIn will soon grow into a powerful marketing tool of the twenty first century. Does it mean Facebook and Twitter would soon have to occupy the back seat? Well, that is impossible to predict without any strong statistical evidence. Nevertheless, here are some data that you would require, to think twice about LinkedIn and how it fairs in the following... [...]

Rachel Foster says, “LinkedIn’s publishing platform used to be reserved for select influencers; however, now anyone can publish articles there. But is the platform worth your time? According to an Oktopost study, LinkedIn is the best social network for generating B2B leads. Over 80% of B2B social leads come from LinkedIn, compared with 12.73% on Twitter, and 6.73% on Facebook. I recently decided to give LinkedIn Publisher a try to see if it would help me get more leads. After two months of building readership and tweaking my strategy, my post on How to Plan Your 2015 Content Calendar took... [...]

Thiago Guimaraes says, “LinkedIn is perhaps the most overlooked social network. But overall it is actually more popular than Twitter, generally considered the number two social network in the U.S. The latest data shows a higher proportion of U.S. adults on the internet (22%) have used LinkedIn, compared to the percentage who have used Twitter. LinkedIn is a valuable platform for brands interested in its highly educated, relatively mature, professional audience. In a new report from BI Intelligence, we unpack data from over a dozen sources to understand how social media demographics are... [...]

Craig Rosenberg says, “For a person not in sales, unless they’re looking for a new job or they publish a lot of public-facing content, it’s not the end of the world if their LinkedIn profile isn’t 100% perfect.Summary not the most engaging paragraph in the world? Not a big deal. A picture with their dog? Sure. But LinkedIn is a whole different ballgame for people in sales. Sales reps aren’t (necessarily) looking for a new job — they’re trying to find leads and convert them to customers at theircurrent job. With this purpose, your profile becomes a lot more important”. How... [...]

Lindsay Kolowich says, “Imagine you’re at a networking event. You’re milling around and meeting people, cheese cube plate hand, when you spot someone across the room. Oh! Is that the woman who wrote that awesome article in Business Insider? You walk up to her, extend your hand, and say (drum roll please): “I’d like to add you to my professional network.” Sounds ridiculous, right? That would never happen in real life. So why would you invite someone to connect on LinkedIn with an introduction like that? When you want to connect with someone professionally, especially... [...]

Selena Larson says, “LinkedIn is offering new security features that give you new tools for securing and controlling your information on the professional-networking site. For instance, LinkedIn will now alert you when your password changes—and will give you a sense of where that request originated as well. When you change your password, you’ll not only get an email notification, you’ll be able to see which browser and operating system was used, as well as the IP address and approximate location of the computer or device used to request the change”. LinkedIn Locks Down Security,... [...]

Jeff Rajeck says, “LinkedIn ad targeting is great. But when you have to duplicate a campaign, you may run into trouble. Here’s how you can avoid it. The merits of advertising on LinkedIn have been debated to a great extent with widely varying opinions about its effectiveness. One thing everyone agrees on, though, is that LinkedIn probably has the best targeting of any social media site. No other platform allows members to be so clear about who they are, what they do, and their place in society. And this detail makes targeting on LinkedIn a dream when compared to the tortuous guesswork... [...]

Jasper Martens says, “By now most of us are au fait with Linkedin and are, hopefully, using it to help forge our personal brand. But, while it’s a great platform for entrepreneurs, job seekers and consultants – it’s also a fantastic resource for businesses too. In fact, as an incredibly powerful marketing tool and with the potential to increase sales, we’d go as far as to say LinkedIn is a must for all small businesses today. If you’re a small business owner but don’t know where to start, don’t worry – help is at hand. We’ve put together an interactive guide to walk you through... [...]

Selena Larson says, “The other day I received a notification from LinkedIn that made me actually laugh out loud. My friend and colleague Lauren Orsini had endorsed me for “murder” and “arson.” It was a joke referencing my Twitter bot and law-breaking alter ego,@SelenaEbooks; I’m not actually all that skilled in either murder or arson. But LinkedIn asked me if I wanted to include the new endorsements on my LinkedIn page. I accepted “murder” because I wanted to see if LinkedIn would actually take it—and it did. (I did turn down “arson,” though.)”. How... [...]