Matt Owen says, “LinkedIn has made a lot of improvements and changes to its functionality recently, not least to the ‘Publish’ function.  For those who missed it, last year LinkedIn rolled out the ability to publish blog posts directly on the platform. It was a smart move, allowing the platform to crowdsource a deluge of user-created content, and if you’re careful about the way you do it, you can now vastly increase the reach of your content within the LinkedIn ecosystem. Let’s start by looking at how to publish there, and then we’ll look at how a bit of collaboration can drive some... [...]

Demian Farnworth says, “One of the first steps to creating adaptive content is becoming aware of the content you already have. This is why we encourage you to audit your site. But before you dive into a full-blown comprehensive content audit, it might be possible to make your job a little easier by first dealing with all of the expired content. What exactly is expired content? It’s those old sales pages, obsolete product pages, and other outdated content. The pages you’ve forgotten about in your archives that desperately need some attention”. A Brief Guide to Fixing Your Old, Neglected,... [...]

Louisa Chan says, “Flash mobs. People are attracted to these spectacles. We drop what we’re doing and gather around to watch, but then we leave. We go back to what we were doing before we were interrupted. No one really knows who orchestrated the performance. The entire experience is short-lived and doesn’t make any profound impact. Now, imagine performing at an opera house, such as the Ellie Caulkins Opera House pictured above — the venue for Authority Rainmaker 2015“. Are You Overlooking Any (or All) of These 7 Ways to Build Online Authority with LinkedIn? ‘Copyblogger’... [...]

Lara O’Reilly says, “LinkedIn announced Thursday its first major leap into ad tech, with the launch of a global display advertising network. It’s the next stage of thestrategy it set out last year to build out a $1 billion business-to-business (b2b) marketing businesses. The professional social network has partnered with AppNexus to deliver ads based on LinkedIn data not only on LinkedIn’s site and apps, but a network of 2,500 of other business-focused websites. It follows LinkedIn’s $175 million acquisition of b2b marketing platform Bizo in August last year. LinkedIn... [...]

Business.com team says, “In 2012, LinkedIn started Influencers, a blog with posts by people who are influential in their fields. This includes famous people like Richard Branson, Jack Welch, Bill Gates and Arianna Huffington — even President Barack Obama contributed. Some 300 industry leaders currently post to LinkedIn and thousands (and thousands) more follow what they have to say. You too, can blog on LinkedIn. Even if you aren’t a branded “Influencer,” you and your business can still reach a substantial audience. Mark Stevens isn’t an Influencer, but he’s got 21,657 followers.... [...]

Hannah Tighe says, “It seems every day there is more evidence to show that LinkedIn is an incredible tool for creating strategic relationships, boosting your reputation, and generating more leads. But just because the tool is valuable doesn’t mean that everyone is using it properly. If you aren’t getting the results out of LinkedIn that you were hoping, consider asking yourself if you are making any of the following mistakes. These common trip-ups could be limiting your success before you even start. Keep on reading to discover the top LinkedIn blunders people make —... [...]

Baer says, “The first thing to remember is that LinkedIn is great for SEO, so remember that whatever you put on LinkedIn is searchable, both for individuals and companies. Spend the time and resources necessary to make sure that your LinkedIn page is showcasing your brand, not hurting it. For businesses, that means implementing a few of these pieces of advice: HAVE a company LinkedIn page, to start. If you don’t, you are behind. Focus on the WIIFTR (What’s In It For The Reader) when posting content on LinkedIn (as anywhere in social media). Make sure you’re disseminating content that your... [...]

Sarah Clark says, “LinkedIn is a powerful social media platform that according to its statistical data, reports to have more than approximately 332 million members by now. An ideal platform with a steady increase in the number of users per month, LinkedIn will soon grow into a powerful marketing tool of the twenty first century. Does it mean Facebook and Twitter would soon have to occupy the back seat? Well, that is impossible to predict without any strong statistical evidence. Nevertheless, here are some data that you would require, to think twice about LinkedIn and how it fairs in the following... [...]

Rachel Foster says, “LinkedIn’s publishing platform used to be reserved for select influencers; however, now anyone can publish articles there. But is the platform worth your time? According to an Oktopost study, LinkedIn is the best social network for generating B2B leads. Over 80% of B2B social leads come from LinkedIn, compared with 12.73% on Twitter, and 6.73% on Facebook. I recently decided to give LinkedIn Publisher a try to see if it would help me get more leads. After two months of building readership and tweaking my strategy, my post on How to Plan Your 2015 Content Calendar took... [...]

Thiago Guimaraes says, “LinkedIn is perhaps the most overlooked social network. But overall it is actually more popular than Twitter, generally considered the number two social network in the U.S. The latest data shows a higher proportion of U.S. adults on the internet (22%) have used LinkedIn, compared to the percentage who have used Twitter. LinkedIn is a valuable platform for brands interested in its highly educated, relatively mature, professional audience. In a new report from BI Intelligence, we unpack data from over a dozen sources to understand how social media demographics are... [...]