The latest article on ‘Website Magazine’ is titled “How Do You Rank in Your LinkedIn Network?”. Allison Howen says, “LinkedIn has unveiled a new tool that shows users how they stack up next to other professionals in their network. The tool, dubbed “How You Rank,” enables users to see how they rate – in terms of profile views – within their network of connections and/or within the company they work. Plus, users can leverage the tool to find the top profiles within their network. By doing this, LinkedIn members can gain inspiration for changes they can make to their own... [...]
Archive for the 'LinkedIn Marketing' Category
The latest article on ‘Business 2 Community’ is titled “10 Steps To Use LinkedIn To Help Grow Your Small Business”. Gerry Moran says, “LinkedIn is the marketing hub of many social selling executives and solopreneurs. What about small businesses using LinkedIn to reach their goals? 80% of small business owners, with 200 or fewer employees, use social networks to find new customers and grow their revenue, and LinkedIn is one of them, as they report. Your LinkedIn For Small Business Goals Your small business’ goal with using LinkedIn is to: Expand and increase your relationship... [...]
The latest post on ‘Mashable’ is titled “LinkedIn Q1 Earnings Beat Estimates, Stock Dips 4%”. Seth Fiegerman says, “LinkedIn reported better than expected earnings on Thursday, but guidance for the upcoming quarter and full year came in at the low end of estimates. The professional social network reported earnings of $0.38 per share on revenue of $473.2 million for the first three months of this year, compared to Wall Street estimates for earnings of $0.34 per share on revenue of $466.6 million. However, the company projected that it would generate between $500 million and $505... [...]
The latest post on ‘Mashable’ is titled “LinkedIn Says Mystery App Is Coming Soon”. Kurt Wagner says, “LinkedIn has big plans for mobile adoption in 2014, and a new standalone app (or two) appears to be among them. The professional networking company has “more apps planned” for 2014, according to Parker Barrile, VP of Product for LinkedIn Talent Solutions — with one of them coming in the “not too distant future.” That app, the company’s fifth, could arrive in the next few weeks. Here are LinkedIn’s existing four apps“. LinkedIn Says... [...]
The latest article on HubSpot blog is titled “LinkedIn Recommendations: Valuable Real Estate You’re Losing Deals On”. Kurt Shaver says, “After a recent training session, one of my clients sent out requests to 25 of his customers, asking if they would write a recommendation on his LinkedIn profile. Within a week he received a dozen responses — a nearly 50% response rate. On LinkedIn, Recommendations are the qualitative reviews people actually write. So you may be wondering, so he got a dozen people to write a few sentences about him, what’s so great about that? The... [...]
The latest article on ‘Marketing Land’ is titled “LinkedIn Releases Content Shock And Awe”. Arnie Kuenn says, “With the rise of content marketing and the amount of content published daily always increasing, some marketers predict that eventually, the content bubble will burst. This notion, referred to ascontent shock, assumes that someday, there will simply be too much content to consume. I personally disagree with this sentiment for a number of reasons. However, in February, whenLinkedIn announced that eventually all members will be able to publish content on... [...]
The latest article on ‘MarketingProfs’ is titled “Eight Secrets of Success With LinkedIn PPC Ads”. Elaine Marquis says, “If your B2B marketing department is like most others nowadays, you are engaged in blogging, social media, SEO, email marketing, and much more; the sales department requires an ideal number of quality leads, after all. But limited resources and tight budgets in today’s economy can make that a challenge for any marketing department. If implemented correctly, LinkedIn pay-per-click (PPC) advertising can be a high-volume lead source at low cost per lead. It is similar... [...]
The latest article on HubSpot blog is titled “The Ultimate Cheat Sheet for Mastering LinkedIn”. Pamela Vaughan says, “With more than 259 million users, LinkedIn is the most popular social network for professionals as well as one of the top social networks overall. Are you using it to its fullest potential? While new social networks are sprouting up constantly, LinkedIn is a powerful platform that often gets underutilized or put on the back burner. But the truth is, LinkedIn can be extremely powerful — especially when you’re aware of all the little hidden tricks that... [...]
The latest article on HubSpot blog is titled “LinkedIn Launches “Content Marketing Score” and Trending Topics Site”. Ginny Soskey says, “If you’re doing inbound marketing, you’re probably maniacal about measuring your success. You’ve got to grow a business after all … and you can’t just hit “publish” on a social media update and hope that it somehow brings you traffic. You’ve got to investigate the numbers that matter so you can fine-tune your efforts and get the most bang for your marketing buck. And you’ve got... [...]
The latest article on ‘Business 2 Community’ is titled “80% Of Social Media B2B Leads Come From LinkedIn (Infographic)”. Mike Stenger says, “Social media continues to grow as a lead generation avenue, and according to a new infographic from Oktopost, 80 percent of B2B leads were through LinkedIn. Oktopost is a social media marketing platform, and analyzed over 100,000 posts spread across four major social networks. Here’s the percentage of B2B leads generated through each social network: LinkedIn – 80.33 percent Twitter – 12.73 percent“. 80% Of Social Media... [...]