Melih Oztalay says, “LinkedIn has evolved into an advertising channel worth considering for your business. In “Using LinkedIn’s Sponsored Updates to Promote your Business,” my article last week, I addressed how to reach a highly targeted group of prospects by inserting your company updates into their personal profile feeds. This form of advertising allows you to get involvement by LinkedIn members directly with your company updates. Before that, in “Using LinkedIn to Attract Consumers, Prospects,” I addressed how to utilize your personal profile in LinkedIn to validate your credentials,... [...]
Archive for the 'LinkedIn Marketing' Category
Marius Fermi says, “When it comes to LinkedIn these days it’s important to have an actual profile set up, this doesn’t mean having just your name there and having the generic profile picture. As a business professional you need to have you face out there, your brilliant achievements presented to everyone and you need to ensure this is all being done correctly via the social network. It doesn’t work A lot of people will claim that LinkedIn just doesn’t deliver on the promises that have been made, the same can actually be sad about other social networks. Before you jump ship, first... [...]
Melih Oztalay says, “In “Using LinkedIn Company Pages for your Local Business,” my article last week, I explained how to create and update a LinkedIn company page, which is the first step to using LinkedIn’s sponsored updates and other advertising services. As I noted in “Using LinkedIn to Attract Consumers, Prospects,” LinkedIn is the world’s largest business network with roughly 300 million members in more than 200 countries. LinkedIn’s overall audience is small compared to Google. But, unlike Google, it allows businesses to achieve precise targeting, including industry,... [...]
B2C team says, “LinkedIn Publisher is coming! LinkedIn Publisher was finally made available to me last week. LinkedIn Publisher is being rolled out to the entire LinkedIn community in phases. I posted my first article. What is LinkedIn Publisher? LinkedIn Publisher is the blogging platform that LinkedIn Influencers have been using for the last year or so. LinkedIn Influencers are thought leaders who LinkedIn asked to publish their writings on LinkedIn Pulse. LinkedIn Publisher will soon be made available to everyone”. Promoting Your Brand Using LinkedIn Publisher Business2Community.com [...]
The latest ‘Econsultancy’ blog post is titled “LinkedIn Ads: What I learned from spending a year and $100k on the platform”. Jeff Rajeck says, “If you do any B2B marketing, then you should try LinkedIn Ads. Here are a few pointers from my experience to help you get started. I’m sure that almost everyone who reads this blog is active on LinkedIn. You are ‘linked’ with all of your business contacts and friends, you have filled out your profile, and you may even be active in a group or two. But it’s quite likely that you have not used the... [...]
The latest ‘Web Marketing Today’ blog post is titled “Using LinkedIn Company Pages for your Local Business”. Melih Oztalay says, “In “Using LinkedIn to Attract Consumers, Prospects,” my article last week, I addressed how a compelling LinkedIn personal profile can help promote your business. In this post, I will review LinkedIn company pages. Why a LinkedIn Company Page? Your LinkedIn company page helps not just LinkedIn members learn about your business. The page is also indexed by Google, which means it will show up in Google search results when users search on your company name. Your... [...]
The latest post on ‘ReadWrite’ is titled “LinkedIn’s Latest Lawsuit Is A Great Reminder Of How We Give Up Our Own Privacy”. Selena Larson says, “On Friday, a judge ruled that LinkedIn must face a lawsuit brought by customerswho claim LinkedIn accessed their external email accounts like Gmail and Yahoo in order to bombard their contacts with unwanted LinkedIn invites. You’d need to read LinkedIn’s terms of service closely to learn that when you give LinkedIn access to your email accounts, the company pulls data from your emails to recruit new members. And you’d... [...]
The latest ‘Web Marketing Today’ blog post is titled “Using LinkedIn to Attract Consumers, Prospects”. Melih Oztalay says, “LinkedIn is the world’s largest business network with roughly 300 million members in more than 200 countries. Launched in 2003, LinkedIn connects the world’s professionals to each other. Its sections include personal profiles, company profiles, connections with people around the world, jobs, groups, and LinkedIn’s own publication called Pulse. Just as consumers’ local shopping habits have changed over the years, the same holds true in being a successful... [...]
The latest post on ‘ReadWrite’ is titled “Now Even LinkedIn Is Embracing The Visual Web”. Selena Larson says, “LinkedIn, the most staid of the major social networks, is about to get a little more lively. But only in that buttoned-down kind of LinkedIn way, in which the height of excitement is the fact that you’ll soon be able to add a header image to your profile. The company announced a handful of new features for premium subscribers today, but the biggest—and most obvious—change will be available to everyone in the coming months. LinkedIn is taking visual cues from other... [...]
The latest article on ‘Marketing Land’ is titled “Optimize LinkedIn Like A Pro To Boost Your Personal Brand”. Jim Yu says, “As a professional marketer, you have a story to tell about your background and experience, your skills and interests, and what you can add to the conversation in your area of expertise. Together, these pieces of the story paint a picture of your personal brand — a brand you create and grow over time as you move forward in your career whether you lead companies or join them“. Optimize LinkedIn Like A Pro To Boost Your Personal Brand Marketing... [...]