The latest article on ‘Marketing Land’ is titled “LinkedIn Paid Ads: A Beginner’s Guide”. Benjamin Spiegel says, “There are lots of ways to spend your digital advertising budget today; but, have you considered LinkedIn? Advertising on LinkedIn is a great choice for many businesses. Below, we’ll explore why you should consider it and provide a walk-through of how to create your first LinkedIn ad campaign. Why LinkedIn Gets Overlooked Have you run a campaign on LinkedIn? If not, you are hardly alone. LinkedIn’s self-service ad platform often gets overlooked... [...]
Archive for the 'LinkedIn Marketing' Category
The latest article on HubSpot blog is titled “20 LinkedIn Groups Every Marketer Should Join”. Brittany Leaning says, “Keeping up with industry trends and reading content from the best and brightest industry experts are two tasks many marketers struggle to find time for. This is certainly understandable, given all of the projects on their plates on a daily basis — from setting up workflows, to analyzing blog metrics, to creating premier content. What these marketing pros may not realize, though, is they can easily access the latest marketing news and insights from well-known... [...]
The latest article on HubSpot blog is titled “The Resources You Need to Master LinkedIn Marketing”. Maggie Hibma says, “If you want to learn how to master social media marketing on LinkedIn, check out this beginner’s guide to using LinkedIn for business. Or, read our ultimate cheat sheet. Still have a few questions? Don’t worry — we’ve got answers to those. And after you’vecreated an awesome Company Page, read up on how to build the authority on the network“. The Resources You Need to Master LinkedIn Marketing HubSpot [...]
The latest article on HubSpot blog is titled “How Google’s Change to Gmail Images Affects Email Marketers”. Dan Lyons says, “Yesterday Google announced that it is changing the way images are delivered to Gmail users. How big a deal is this? Some, like Ars Technica,say the new method will make life more difficult for email marketers. But others, including HubSpot’s own email experts, say it’s no big deal. Here’s what we know so far. In an Ars Technica article, reporter Ron Amadeo says Google is shutting down a tactic that helps email marketers gather... [...]
The latest article on ‘Business 2 Community’ is titled “Lessons from the Best LinkedIn Company Pages of 2014”. Connie Chan Wang says, “As a LinkedIn Company Page administrator, I’m always keeping an eye out for brands that connect with their communities in engaging and meaningful ways. Managing a page well requires a keen eye for interesting content, quite a bit of creativity and a true understanding of who your followers are. That’s why I’m thrilled that the LinkedIn Company Pages team crowdsourced and honored the best Company Pages of 2013 earlier this week. LinkedIn... [...]
The latest article on HubSpot blog is titled “Want to Get More Leads? Stop Making These 12 Landing Page Mistakes”. Ginny Soskey says, “There are few feelings worse than knowing you’re missing out on something. Scientists have even given that feeling a name: FOMO (fear of missing out). Whether it’s missing out on an outing your coworkers are all going to or realizing you could have made that meeting if you only left five minutes earlier, we all get that same feeling of unrest in the pit of our stomachs when we miss out on something. Typically, FOMO has applied to... [...]
The latest article on HubSpot blog is titled “A Year in Review: The Biggest Social Media Updates of 2013”. Maggie Hibma says, “Can you believe 2013 is almost over? Well, it is, meaning it’s that time of year again to startplanning for the year ahead and thinking about everything you want your marketing to achieve — more leads, more website traffic, you name it. But it’s tough to look forward without understanding what’s happened this year. That’s why it’s important to not only analyze your own marketing data, but to understand what occurred... [...]
The latest article on HubSpot blog is titled “A 5-Minute Plan for Mastering LinkedIn Marketing”. Corey Eridon says, “I must admit that, when it comes to marketing myself, I don’t take as much advantage of LinkedIn as I should. But you know what they say about marketers: They’re terrible at marketing themselves. I guess I prove ’em right. But you don’t have to fall victim to that adage! And neither does your company’s LinkedIn marketing. That’s because the folks at Bluewire Media developed this nice little infographic that you can use... [...]
Jay Baer‘s latest ‘Convince & Convert’ blog post is titled “7 Reasons Your LinkedIn Profile is a Hot Mess″. Baer says, “In the age of personal brand marketing, it’s just not okay to let your LinkedIn profile sit collecting Internet dust until you’re ready to look for your next job. If your profile isn’t current, or if it communicates indifference, not only are you likely missing career-transforming opportunities, but you could also be giving people the”. 7 Reasons Your LinkedIn Profile is a Hot Mess Jay Baer’s ‘Convince & Convert’ Blog [...]
This is our last chance to tell you about eMarketer’s webinar featuring Noah Elkin on Thursday, December 12 at 1.00 pm EST. The topic of the webinar is “Key Digital Trends for 2014”. eMarketer team says, “To get you ready for the upcoming year, eMarketer’s Noah Elkin will cover a variety of topics including the challenges of marketing to the always-on, increasingly mobile-centric consumer. The webinar will address these key questions: What is the role of mobile devices within today’s multiscreen, multiplatform landscape? How do social media and video content bridge... [...]