The latest article on HubSpot blog is titled “A Beginner’s Guide to LinkedIn Showcase Pages”. Sasha Laferte says, “Having more than one buyer persona is a balancing act. If they’re very different, you may feel like you’re constantly in danger of not giving one enough attention, or confusing your personas with untargeted content. Add the problem of keeping all your content grouped together on one social media page, and you’re really lost. Some brands have found a way to fix this issue on LinkedIn, specifically, by creating something called Showcase Pages.... [...]
Archive for the 'LinkedIn Marketing' Category
The latest article on ‘Marketing Land’ is titled “LinkedIn Company Pages For Search, Social & Reputation Management”. Alison Zeringue says, “We social media marketers frequently preach that simply having a profile on social sites like Facebook and LinkedIn is not enough to be successful. While this is true — and I highly encourage my clients to maintain active pages for their businesses on social networking sites — it’s also worth discussing the inherent value in simply being present. I used to think LinkedIn was only useful to job seekers and head hunters.... [...]
The latest TopRank blog post is titled “5 LinkedIn Marketing Tips to Optimize Your Social Media Success”. Lee Odden says, “Last week we published the first Social Media Marketing World conference eBook and while it’s had over 15,000 views on Slideshare and many thousands of views here already, I think we’ve just seen the tip of the iceberg. As a robust sized eBook, it’s full of practical advice including platform specific tips like the following 5 nuggets about LinkedIn. With over 277 million members, 3.5 million active company profiles and 187 million unique visitors across LinkedIn... [...]
The latest post on ‘Copyblogger’ Blog is titled “Make It Rain: LinkedIn and the “Media not Marketing” Model”. Jason Miller says, “ Congratulations to Copyblogger’s Brian Clark and Robert Bruce on the New Rainmaker podcast. Episode 1 was so compelling that I almost walked into oncoming traffic on my walk to work the other day. Episode 2 made me even more of a believer, though perhaps even less safe. In anticipation of the forthcoming Rainmaker Platform, Brian asked me to write this article to offer some ideas about promoting it on LinkedIn. While certainly savvy, today’s... [...]
The latest article on HubSpot blog is titled “LinkedIn’s New ‘Publishing for All’ Raises Duplicate Content Questions”. Rebecca Churt says, “LinkedIn recently announced that they’re opening up publishing access to all users, a perk previously reserved for influencers only. While most are eager to participate, the announcement raised some questions for SEO-savvy marketers concerned about what some not-so-SEO-savvy users might publish.The question they raised was this: Will non-scrupulous users amass their site content and start publishing duplicate content... [...]
The latest article on ‘Business 2 Community’ is titled “8 LinkedIn Tools For Your Business”. Pam Dyer says, “LinkedIn connects marketers to millions of affluent, ambitious, and influential professionals. The undisputed leader in business and career-oriented social networking, LinkedIn’s valuable demographic is sought after by marketers. It can help you grow professionally and improve your organization’s networking effectiveness. From contact management to tracking marketing campaigns, the LinkedIn tools below will help you leverage the platform to its full potential. 8... [...]
The latest article on ‘Business 2 Community’ is titled “The Future of Sales: 5 Predictions from LinkedIn’s SVP of Sales, Mike Gamson”. Lauren Licata says, “When Mike Gamson was initially courted by an old colleague and asked to join the budding team at LinkedIn he declined the offer. A few months later he was persuaded to make the flight from Chicago to Silicon Valley and there began his long-term, long-distance relationship with the professional networking market leader, LinkedIn. Currently Mike Gamson serves as the SVP of Sales at LinkedIn and as an advisor to Base. At... [...]
The latest article on HubSpot blog is titled “Want to Publish on LinkedIn? Now You Can”. Ginny Soskey says, “Ever wanted to get published on LinkedIn Pulse? Well get ready to roll up your sleeves and start writing: Today, LinkedIn announced that soon, all members will be able to post on the social network’s publishing platform. Though we haven’t gotten access to try it out for ourselves, LinkedIn’s help center says thatpublishing is pretty simple. Here’s how it works. If you have permission to publish (access will be slowly rolled out to everyone... [...]
The latest post on ‘Mashable’ is titled “LinkedIn: 81% of Small and Medium-Sized Businesses Use Social Media”. Kurt Wagner says, “New research from LinkedIn found that the majority of small and medium-sized businesses (SMBs) are turning to social media for growth. Roughly 81% of SMBs are using social media, according to a LinkedIn study released Thursday, and of those that use social, 94% do so for marketing purposes. Social media is even more important to “hyper growth” companies, or those that self-reported “significant” year over year revenue growth“. LinkedIn:... [...]
The latest article on ‘MarketingProfs’ is titled “LinkedIn Showcase Pages: Target Your Content”. Hana Abaza says, “LinkedIn has become one of the most powerful social media platforms both for individual professionals and for companies. Although LinkedIn Company Pages has been around for several years, the network recently made a move toward a more targeted approach, allowing companies to create Showcase Pages in addition to their existing Company Page, thus extending their presence within the platform. Via Showcase Pages, you can promote a specific brand or product to a targeted group... [...]