Search Engine Journal has published a new podcast episode ‘LinkedIn’s New Company Engagement Report & This Week’s Digital Marketing News’ featuring Jess Budde, Greg Finn, and Christine “Shep” Zirnheld. The SEJ team says, “Why you shouldn’t discount Microsoft Advertising this holiday season and LinkedIn’s new data for account-based marketers. Listen now to Marketing O’Clock. Jess Budde, Greg Finn, and Christine “Shep” Zirnheld are back with another episode of Marketing O’Clock. This week, why you shouldn’t discount Microsoft Advertising this... [...]
Archive for the 'LinkedIn Marketing' Category
Neil Patel has published a new video ‘LinkedIn Advanced Strategies to Turn Business Connections Into Leads & Customers’ to help you improve your marketing efforts using LinkedIn. He says, “Today, I want to teach you everything about LinkedIn. I have this new training course that’s a 100% percent free, called LinkedIn Unlocked. Where I teach you everything from getting more followers, to turning your business connections into leads, customers, and more importantly revenue. This is a six part training program, where there’s six videos, and in each video I’m... [...]
Video is an irresistible weapon when it comes to marketing and promotion. With quality content, you can continue to persuade more prospects and turn them into customers. Social Media Examiner’s Louise Brogan has shared four useful ways to help you improve LinkedIn marketing with video content. Brogan says, “Want to stand out on LinkedIn? Are you taking full advantage of video on LinkedIn? In this article, you’ll discover four underutilized opportunities to use LinkedIn video in your everyday marketing efforts. #1: Introduce Yourself With Video via the LinkedIn Profile Featured Section The Featured... [...]
The Entrepreneur magazine has published new video ‘How to Leverage LinkedIn for Lead Generation and Sales’ featuring James McKinney. He says, “With 700 million users, LinkedIn provides a massive opportunity for businesses to increase sales leads and revenue. In this video, the creator and host of “The Startup Story” shares tips for leveraging LinkedIn to start conversations with cold contacts, namely: Research, learning more about the contact you’re reaching out to from their profile as well as other social media accounts Requesting to connect, adding a personal... [...]
Social Media Examiner has published a new video ‘LinkedIn Stories Are Here: Is This a Marketing Opportunity?’ featuring Jeff Sieh and Grace Duffy. The SME team says, “Explore LinkedIn’s new Stories, updated Messaging features, and more with special guest @Stephanie Liu this week on the Social Media Marketing Talk Show with Jeff Sieh and Grace Duffy”. Watch the video here. Social Media Examiner [...]
Social Media Examiner has published a new video ‘New LinkedIn Company Page Features Improve Visibility’ featuring Jeff Sieh and Grace Duffy. The SME team says, “On this week’s Social Media Marketing Talk Show, join Jeff Sieh and Grace Duffy as we explore new LinkedIn Company Page features, updates to LinkedIn ad targeting, and more with special guest, Louise Brogan”. Watch the video here. Social Media Examiner [...]
HubSpot has published ‘Social Selling on LinkedIn: The Ultimate Guide’ to help marketers and companies use LinkedIn for social selling. According to HubSpot, “Social selling on LinkedIn refers to using LinkedIn to find, connect, and build relationships with leads and prospects in hopes of driving sales”. Read this free guide to learn: How to Optimize Your LinkedIn Profile for Sales How to Prospect on LinkedIn How to Research on LinkedIn How to Sell on LinkedIn How to Build Your Personal Brand on LinkedIn LinkedIn FAQ. Social Selling on LinkedIn: The Ultimate Guide HubSpot [...]
LinkedIn Message Ads are intuitive, self-service ad formats that enable you to easily create, manage, and optimize customized promotional campaigns. You can use this ad format to reach a premium professional audience and drive high-quality leads to your business. PPC Hero contributor Noah Lewchenko has published a comprehensive article on LinkedIn Message Ads. Lewchenko says, “Do you ever find yourself inquiring about which ad format on LinkedIn is the most effective? Well, today, I’m going to break down my experience with one of the more heavily debated ad formats LinkedIn has to offer... [...]
LinkedIn marketing enables you to reach and target a professional audience. By choosing right promotional tools, you can improve your marketing performance on LinkedIn network. Social Medea Examiner has published a new video ‘Retargeting Tools & Email Marketing’ featuring Jeff Sieh and Grace Duffy to help you learn about the LinkedIn retargeting tools. The SME team says, “On this week’s Social Media Marketing Talk Show, join Jeff Sieh and Grace Duffy as we explore new LinkedIn remarketing tools for advertisers with special guest, AJ Wilcox. We will also cover how marketers... [...]
A study conducted by eMarketer has revealed some significant findings on use of LinkedIn by marketers. According to the study, 50.3% of marketers will use LinkedIn for marketing and advertising purposes by 2021. In 2020, approximately 49.6% of companies with 100+ employees are expected to use this platform. eMarketer senior forecasting analyst Oscar Orozco says, “As brands become more adept at leveraging multiple social media platforms, marketers are finding success in utilizing LinkedIn to capture professional audiences at a different stage of the marketing funnel. LinkedIn has... [...]