Martin Beck says, “Pinterest is bringing Buyable Pins to Android. Pinterest launched its long-anticipated e-commerce feature in June exclusively on the iPhone and iPad. Today, the company announced that it’s starting to roll out the service for Android users and that it’s launching “The Pinterest Shop,” a curated collection of Buyable Pins and products from retailers. Buyable Pins give merchants on Pinterest the ability to offer products that can be purchased with several clicks and without leaving the social bookmarking app. Now, as the holiday shopping season starts to ramp... [...]

Pinterest is offering marketers living in the USA a new marketing tool that has the potential to increase sales. It’s called Promoted Pins. You have seen something similar on other social sites, and now Pinterest is getting in on this strategy as well. It’s a new and almost unexplored marketing opportunity. As with most unexplored areas, there are dangers to watch out for. But the potential is outstanding. For example, Shopify reports that Pinterest is second only to Facebook in driving traffic to Shopify stores. Ezra Wyckoff has been studying this new Pinterest feature and has even... [...]

Ayaz Nanji says, “Some 38 million users have saved holiday-related pins on Pinterest, according to a recent report from the social network. The report was based on internal Pinterest data, including year-over-year figures from 2013 and 2014, as well as Millward Brown data from 2015. There was a 50% year-over-year increase in holiday pin volume between 2013 and 2014, according to the analysis. To date users have made 170 million holiday decor pins on Pinterest, 92 million holiday gift pins, 50 million holiday fashion pins (including 3 million ugly holiday sweater pins), and 42 million holiday... [...]

Martin Beck says, “Pinterest is giving Buyable Pins to more businesses. The company announced today that is it partnering with three more e-commerce platforms — Bigcommerce, Magento and IBM Commerce — to offer merchants access to sell directly on Pinterest. Pinterest also has switched the feature on for Bloomingdale’s, Wayfair, DVF, Steven Alan and thousands of new merchants from Shopify and Demandware, the e-commerce platforms it launched with. When Pinterest launched the feature in June, it said 30 million Pins included the blue “Buy it” button that enables people to make purchases... [...]

Martin Beck says, “Pinterest is different. Less a social network for people to share with friends, instead “Pinterest is about me, what I want to do. What I’m thinking about doing in the future,” co-founder and CEO Ben Silbermann said during an interview on stage at the IAB Mixx conference in New York this week. And that difference, Silbermann said, makes Pinterest an especially effective forum for advertising because brands’ products and services are a natural part of that content mix. Ads on Pinterest are relatively new. Promoted Pins, the main ad product, has been around for 14... [...]

Martin Beck says, “Nearly three months after launching Buyable Pins, Pinterest is still keeping quiet about the product, but early returns from a number of merchants we spoke with are promising. And Pinterest was willing to tell us this week that Buyable Pins are bringing new customers on board. “One of the things we are hearing is that people are getting a lot of new customers through this channel,” Pinterest’s head of commerce Michael Yamartino told Marketing Land in a telephone interview. “It’s not just people who were already going to buy this or who were already frequent shoppers... [...]

Alicia Marie Tan says, “Pinterest addicts, you’re not alone. Pinterest reached 100 million monthly active users, the company announced in a blog post on Wednesday, a big milestone for the visual bookmarking treasure chest. In March, the company was valued at $11 billion, which put it right behind Snapchat — but ahead of Dropbox and Airbnb — at the time. Additionally, 70% of those 100 million monthly active users aren’t just on Pinterest for the pins; they’re saving links or clicking through to learn more. The number of Pinterest searches also grown 81% in the last year,... [...]

Brian Honigman says, “Pinterest has been steadily building itself as a deeply powerful social referral machine. While not as big as its competitors, Pinterest’s devoted users and ability to manufacture intent have made it a great way to drive valuable traffic to your site. In addition, Pinterest is unlike other social networks in that their posts have real staying power, and can drive long-term value and traffic. While all of these benefits are available via organic posts, the relatively new and vastly under-explored realm of promoted pins offers a wealth of new opportunities. For July’s #InsiderChat on... [...]

Chloe Basterfield says, “Social sharing goes beyond your friends list. Even ultra-social apps like Pinterest can work wonders for marketers with the right approach. It’s been described as a ‘guide for brides’ and a ‘pasteboard for patterns’ but Pinterest is going places you never suspected. Which means it may now be a worthwhile addition to your marketing cloud. Not as a tactical ‘everyone else is there’ approach, but as a strategic marketing decision. After all, according to Sprout Social, 93% of Pinterest users shopped online in the last nine months. Pinning... [...]

Matthew Lynley says, “Tim Kendall’s new job is to make sure Pinterest’s partners are finding new ways to make money off one of the most engaging platforms on the Internet. He’s been plenty busy since he got started, including launching Buyable Pins. We sat down with him to find out a little bit more about the company’s commerce plans. “It is tempting to draw a buy button on a product and say you’ve enabled commerce,” Kendall said. “In our case we feel like we’ve built the full end-to-end capability. We now offer 2.5 million products that are buyable.” Kendall said,... [...]