YouTube is one of the top destinations for the video makers. They make money with YouTube by turning on ads for their videos and earn revenue from them. In December 2017 and this month YouTube has made changes in its partner program which makes it difficult for the publishers to keep earning the same amount. HubSpot’s Amanda Zantal-Wiener has highlighted the major changes in the YouTube’s policy and offered suggestions to overcome it. Highlighting the changes in YouTube’s policy, Amanda says, “Beginning February 20 of this year — 30 days from now — Creators... [...]
Archive for the 'YouTube Marketing' Category
The Entrepreneur magazine team has published a video featuring Salma Jafri describing a 5-step process to getting great leads from your YouTube channel. Entrepreneur team says, “In this video, Entrepreneur Network partner Salma Jafri wants to help you get more leads from your business by using YouTube. Jafri is a pro at this — her own YouTube channel is one of the biggest drivers of traffic to her website, and the top driver for people to sign up to her email list. By getting traffic to her email list and website, Jafri can then show her audience business offers that could turn them... [...]
For those who want to use video for their marketing, YouTube is an essential tool to take advantage of. YouTube’s massive reach provides them with an opportunity to project their brand and products to millions of people online. Forbes contributor James DeMers has shared eight secrets to help marketers grow their YouTube channel in 2018. It is based on his conversation with Syed Balkhi, a renowned online marketer famous for his work on the conversion software, OptinMonster. On creating videos based on single topic / keyword, DeMers says, “While it sounds obvious, you’d be surprised... [...]
According to a Business Insider report, YouTube may raise the prices it charges advertisers on “reserved” inventory. The site has reported that this change is the result of brand safety issues YouTube faced recently. Mike Shields says, “The web-video outlet is telling advertisers that prices for some of its top US channels could increase by nearly 20% next year. That’s according to people in the advertising industry who work with YouTube, help place ads on websites, or buy inventory for advertisers. YouTube owner Google has notified industry participants of the coming... [...]
Publishing a great video might be easier than achieving a good rank in the YouTube. Search Engine Land columnist Andrew Dennis has shared the process for dominating the top spots in YouTube search. Dennis says, “Start by analyzing your popular pages that are already performing in search. Although YouTube search is less competitive and complex than Google search (and the two rank videos differently), you still need to build on a solid SEO foundation. To springboard your video to the top of YouTube search, you’re going to need to piggyback on an existing page’s SEO equity. For our project,... [...]
According to YouTube official blog, there are 1.5 billion logged in viewers who visit YouTube every single month. With the announcement this statistics, The company has also announced a new look for the app and YouTube’s desktop site. Also YouTube TV is going to be expanded in Dallas-Fort Worth, Washington, D.C., Houston, Atlanta, Phoenix, Detroit, Minneapolis-St. Paul, Miami-Fort Lauderdale, Orlando-Daytona Beach-Melbourne and Charlotte. On using VR for YouTube, YouTube CEO Susan Wojcicki, says, “The reality is, filming 360-degree VR videos isn’t easy for most creators and some... [...]
If you want to build you audience for pennies, Kevin Fahey is offering training in how to become an effective advertiser on YouTube and Facebook. Fahey says he and his students have bought 1,000 Views For $1.00. And in this new training, he wants to show you how he did it. Ads creating traffic for your site start the process of collecting leads; the more traffic, the more people sign up and become leads. That’s why cost of traffic is important. With traffic this cheap, you can buy a lot more traffic and gather more leads. Kevin Fahey has driven a lot of traffic to his websites. Since 2007,... [...]
If you use video for strengthening your marketers, you should be well aware about the View Through Rate (VTR) which is calculated by dividing the number of completed views on a skippable ad by the number of its initial impressions. Business.com writer Rich Dress has shared an article advising marketers to consider YouTube VTR seriously to improve the performance of their video ad campaigns. Focusing on the the most common measurement for YouTube ad success, Dress says, “The metrics commonly measured to understand the success of an ad campaign are the click-through rate, and impressions.... [...]
YouTube has announced detailed guidelines for the content that is eligible for ads. The video network has taken tough steps against hateful content, inappropriate use of family entertainment characters and incendiary and demanding content. To help content developers come out with right video content, the company has launched New Creator Academy course. Ariel Bardin says, “Keep in mind that even if your video is approved for ads, what’s right for one brand may not be right for another. A home cleaning brand and a beer brand will likely choose to target very different audiences. Today, we’re... [...]
According to a recent Google report, 70% advertisers said that YouTube bumper ads helped them increase their brand awareness. It means that creating creative bumper ads can help marketers to gain better momentum on YouTube. Econsultancy’s Nikki Gilliland has shared useful tips on creating effective bumper ads. Gilliland says, “Instead of saying everything in 30 seconds, bumper ads can allow brands to piece together a story over a period of time – the only difference being a series of separate ads as opposed to a single one. In fact, this approach could be why bumper ads are more effective... [...]