Ginny Marvin says, “Taking shopping ads on YouTube a step further, Google has announced Shopping ads for YouTube will appear on other videos, not just those of the retailer or brand advertising. This folows on TrueView for Shopping ads, launched in May, which enables brands and retailers to run ad cards featuring products on their own videos. Shopping ads for YouTube will appear on other product-focused videos on the site, such as unboxings (those popular videos of people opening products, which Google said had 57 percent more views in 2014 than in 2013), hauls (videos in which people... [...]
Archive for the 'YouTube Marketing' Category
Eric Siu says, “Stop me if this sounds familiar: You hear everybody talking about how great an opportunity YouTube advertising is. After all, this video-sharing website claims that more than 4 billion videos are viewed each day. That actually bigger than Facebook’s reach (and growing). So you set up your own in-stream ads, and nothing happens. Your YouTube analytics show a crazy high number of “skips” — meaning that the people who saw your ad chose to skip it — and you’re not getting any positive results. You cut your campaigns and curse everyone who told you... [...]
Unique YouTube software was announced a few days ago by Cyril Gupta and Andre Stoelinga. It’s called Tube Engage Pro. Over the last few years there have been many software announcements by people hoping to help you improve your marketing success with YouTube. But, to the best of our knowledge, this is the first software to help you build your YouTube audience loyalty by helping you engage your audience in an easy, but effective way, using YouTube’s comment facility. If you’re serious about building a successful video marketing business on YouTube, you’re going to want to... [...]
Sam Edwards says, “As you’ve probably heard before, YouTube is the second largest search engine in the entire world. That means aside from Google (which owns YouTube) no website is used more frequently each month than YouTube. In fact, the most recent statistics suggest Google attracts an estimated 1.1 billion unique monthly visitors. YouTube brings in approximately 1 billion. That’s more than Facebook, Yahoo!, Amazon, Wikipedia, Twitter, Bing, and other popular sites. And this equates to big bucks. According to data curated and published by ExpandedRamblings.com, YouTube produced... [...]
You may get clicks on your YouTube videos, but when people get to your video how engaged are they? Do they pay attention to the content? Do they stay until the end? Are they anticipating the next one you release? Without this kind of engagement, the clicks mean little. They don’t build your brand and they don’t build your sales. For example, one thing that builds engagement is the recommendations people receive from friends. People pay more attention to items recommended by their friends. So social media can be a positive factor. Another factor is how people perceive your interest... [...]
The key principle of marketing success is showing the right message to the right people at the right time. Once you have your advertisement crafted, you need to find the right people and show them your message right when they are interested in your topic. YouTube can help you do that. It has statistics on what videos (and what channels) get the most views, for example. This is the strategy; it’s just 3 steps to profit: 1. Find the leading YouTube videos and channels in your niche; 2. Advertise on those videos, using an intro video such as you have frequently seen on YouTube videos; 3. You’ll... [...]
Brett Ingram has been experimenting with combining the power of YouTube’s popularity with Amazon’s enormous range of products. Now, he says, he has found a way to tap into the 6 Billion hours of YouTube videos that people watch every month and the 200 Million Amazon products to create your own “set-it-and-forget-it” automated business that generates Amazon commissions. He has created software to automate this process that he calls Tubeloot Pro. It is a WordPress plugin that lets you link from any YouTube video to any product sales page (either Amazon product or any other... [...]
Anthony Carranza says, “It’s hard to believe that the pinnacle of video streaming, YouTube, recently turned ten years old. YouTube is the second largest search engine to no other than Google. It has more than one billion users that watch hundreds of millions of hours per day. This extraordinary revolution has provided tremendous opportunity; brands are experiencing growth, engagement and views that in turn offer opportunities to generate leads from this active audience online. A recent blog post titled “Top 100 Brands Report: Insight into Brand Content on YouTube” highlighted... [...]
Cory Munchbach says, “Some 80% of Internet users recall having watched an online video ad in the previous month. Of that group, 46% took some action after watching the video: visiting the brand’s website, searching for more information, or purchasing the product featured in the ad. If you’re a brand using online video marketing, those are some great statistics. But if you’re investing time and dollars into YouTube marketing, you also want to know a lot more than that. You want to know the impact your videos are having on your business: Are people watching your videos?... [...]
Targeted marketing makes all the difference in success. But it’s often hard to find the right target market. But when you combine precision targeting with the power of video, this one-two punch brings in a lot more responses. That’s nice in theory, you may say, but how can I do it in practice? Well, new software, called Video Marketing Blaster Pro, can take the work out of the targeting process for your YouTube videos so that: 1. They get more views. 2. They are seen by people who are more receptive and, 3. They bring in more response, more sales and opt-ins. Video Marketing Blaster... [...]