Anita Campbell says, “It’s no surprise that customers are doing more of their shopping on mobile devices. After all, the move toward mobile has been increasing for a few years now. What may be a bit of a surprise is where customers are starting their purchase journeys. One of the places they start is … YouTube. Yes, the mega-mammoth video site is a place where small businesses are finding more and more of their customers. Or perhaps, I should put it this way: YouTube is where more and more customers are finding small businesses. Think Mobile, Think YouTube You might be wondering,... [...]
Archive for the 'YouTube Marketing' Category
Over the last few days we have told you about the training videos (case studies of successful YouTube ads). These case studies were produced by Neil Napier and Justin Sardi. Yesterday afternoon, they released their third case study here: Video Introduction to YouTube Advertising. This one is about eCommerce, to show you how they revived a dead eCommerce store, using a $10 buy of YouTube ads. Napier and Sardi have received some very favorable feedback about these video case studies. Some people have shifted their focus from Facebook and other ad platforms to work with YouTube ads. Today, 11th December,... [...]
Neil Napier and Justin Sardi have released their second training video on using YouTube ads to build your traffic and conversions for your online business. This new video shows you a step-by-step method to increase your traffic to your site by using re-targeting. With YouTube retargeting ads, they have found that they now can spend 1/4th of what they formerly spent on Facebook ads and still get the same results. If you aren’t familiar with YouTube ads, that’s not surprising. Many people don’t know about it. And because of that: • YouTube is still an untapped traffic platform,... [...]
Friday, Neil Napier and his business partner, Justin Sardi have a product launch coming up. It’s called Video X. There’s not much known about the product yet, but it relates to placing ads on YouTube for low-cost clicks to your sales page. As often happens in product launches, they are providing free training this week on topics relating to YouTube ads. There is one video available now, along with a PDF, The YouTube Ads Cheat Sheet. After about 5 minutes of introduction, the video has about 5 minutes of detailed explanation of how they put together their successful YouTube ads campaign.... [...]
If your YouTube video isn’t viewed, it won’t be of much use to your business. That’s why so many marketers work hard at building up their count of views. The first key to a large number of views is that your video matches the needs of viewers and gives them good content about the topic they are searching for. There are other helpful techniques that also help in increasing your views, too, but at the top of the list is to create a good video about a frequently searched topic. Tom Norrgrann has studied and experimented to find out what works in helping a video rise to the top and... [...]
Number of views on YouTube is like traffic to a website. It’s the starting point for building anything of value. Crush YouTube is a new video training course about how to get more views. (A lot of its information applies to other video services, too.) Here are the kind of things you will discover in this new course: • How to know what people are looking for in Google and YouTube • How to conduct a Keyword Research • How to Optimize your Titles and Descriptions • What links and embeds have to do with YouTube SEO • How to do a “Subscription Hook“ • What Social Signals are, and... [...]
Ginny Marvin says, “YouTube’s Shopping ad formats for retailers are now out of beta and available to all advertisers in AdWords. TrueView for Shopping and Shopping ads on YouTube can be set up directly in the AdWords UI. The product names can be confusing, here’s what each offers: TrueView For Shopping First introduced in May, TrueView for Shopping ads allow merchants to show Shopping ads for their own products in their own videos. Related products are shown dynamically, pulled from advertisers’ Google Merchant Center product feeds“. YouTube Shopping Ad Formats Now Available... [...]
Richard Marriott says, “Nobody could have predicted the incredible impact that YouTube would have on the world ten years ago. Former PayPal employees Chad Hurley, Steve Chen and Jawed Karim discovered the niche platform in which people could access video clips of the most random events, and no one has come close to matching the huge popularity of it since. Currently, YouTube is the third most-visited site on the internet, and the second biggest search engine on the web, with over 40m brand-related videos uploaded daily. With this in mind, there has been a rise in the new influencer on the... [...]
If you ever wanted to use YouTube like a Pro, Dr. Amit Pareek has an offer for you, his new Youtube Marketing 2.0 Biz in a Box. Now you can know the “ins and outs” of how to make YouTube give you traffic and sales. And, as a bonus, you can teach others how to do it, too, if you want to. This step-by-step YouTube Marketing Training is going to take you (and your customers, if you like) by the hand and show you how to get most sales, leads & clients using YouTube Marketing in shortest time. Here is what you will discover in this new Youtube Marketing 2.0 Biz in a Box training: Chapter... [...]
Jami Oetting says, “You’ve spent months perfecting the script, storyboarding, finding the right talent, shooting, and editing. The end result? A blockbuster brand or product video for your client. With all that time invested, you can’t stop at just embedding the video on a homepage or sharing it on Facebook and hoping that someone watches. While great content is bound to be found, it’s also important to be proactive about gaining the attention of and educating prospects and those unfamiliar with your brand. Running a series of YouTube ads is one way to make sure more of... [...]