We as marketers have to keep trying different methods of approaching the clients to boost our sales figures. It happens that we get success in one method and we may fail in the other. Copyblogger columnist Sonia Simone has shared five ‘old-school’ methods to boost the sales online. Simone says, “One of my favorite “old school” pieces of advice was articulated by Bob Burg: “All things being equal, people will do business with, and refer business to, those people they know, like, and trust.” Smart salespeople know how to create that “know-like-trust” response in a few... [...]

The process of upselling and cross-selling helps you improve your sales and boost your revenues. It is all about suggesting higher-end products and suggesting other products for purchase with the main ones. HubSpot columnist Morgan Jacobson has shared four tips to upsell and cross-sell. Jacobson says, “To really see success with your product suggestions, there’s an integral part of the formula: customer delight. When you can convince your customer that your suggestions are for their benefit, then you can master the art of upselling and cross-selling. So, how can you go about doing... [...]

You need to be creative at your work for making more sales and to continue to acquire new customers. HubSpot columnist Leslie Ye has shared twelve strategies to help marketers improve their sales performance in the new year. Leslie says, “Whether you’re going to President’s Club for your performance in 2017 or fell short, everyone was back at 0% starting January 1. Take advantage of your clean slate and set yourself up for success with the following tips. How to Exceed Your Sales Quota in 2018 1) Set personal goals. Your career goals will define everything else you do this year. For... [...]

The Entrepreneur magazine has published a video ‘Quick tips you can use to improve your sales technique’ featuring award-winning author, speaker and entrepreneur Tim S. Marshall. The Entrepreneur team says, “In this video, Entrepreneur Network partner Kate Volman interviews award-winning author, speaker and entrepreneur Tim S. Marshall. Marshall, who is perhaps best known as a salesmen, gives some tips you can use to improve your own technique and make more sales for your business. For example, Marshall says that you shouldn’t consider a sale solely a transaction —... [...]

HubSpot columnist Dan Waldschmidt has shared eleven ways to update your sales strategy for 2018. Waldschmidt says, “Sales needs an overhaul. It’s no secret that buying and selling is the same now as 5,000 years ago. We’re addicted to hollow phrases and people-less selling. We will talk to anybody — whether they’re interested or not. A sale is a sale is a sale. To get better results, you need to rethink your system. Here are 11 unconventional ways to bring your selling strategy into the 21st century. 1) Prospect part-time Sure, you should let your friends know what you do.... [...]

Keeping your sales steady and growing is a challenge. Most brands and marketers face this and try to face it in different ways. HubSpot columnist Aja Frost has shared five reasons why your propects might not be making a purchase. Frost says, “It doesn’t matter how good you are at selling, your close rate will never be 100%. But if you’re consistently losing deals you should have won, there’s probably a reason — if not several. Fortunately, once you diagnose the cause, you can improve your process, and ultimately, your results. 1) You’re trying to sell to everyone What this sounds... [...]

A typical sales process could be a long lasting conversation between you and your prospects or customers. HubSpot columnist Brittni Kinney has shared seven useful tips to make it effective. On maximizing meaningful moments, Kinney says, “I once sent a woman I sat next to at a conference in the sweltering desert heat an email with the subject line “Nice sweating next to you @ Inc. 5000.” I wanted to help her recall a moment we shared together and make myself stand out. Now, you can’t bait and switch here. If you use a personal, relevant subject line, deliver the goods in your actual... [...]

Interaction with your prospects and customers is something that persuades them to take an action and make a purchase. Since we have multiple modes to connect with the buyers, for most businesses it is a challenge to find out the right channel to communication with different customers. HubSpot columnist Kipp Bodnar has listed three channels marketers should use to connect with their buyers. Bodnar says, “Given that there’s no one-size-fits-all solution for this interaction, there’s also no simple answer to this question. For each section of the funnel, there are some paths that... [...]

HubSpot has published a free guide to creating a sales process. According to HubSpot, sales process  is a repeatable set of steps the sales team takes with a prospect to move them from early stage to a closed customer. Cambria Davies says, “Building a repeatable, scalable sales process is tough. There’s no shortage of diagrams, methodologies, or experts with opinions on exactly how you should be doing things. So where should you start? Right here. We’ve pulled together an introduction to all things “sales process” to help you get started down the road toward defining what your... [...]

Brands and marketers are constantly focusing on the improvement in sales and for that they try different tactics. An article posted on Forbes justifies the importance of conversations with the prospects for improving sales. Ken Krogue says, “There are many factors in determining a qualified lead on both sides of the fence, for both the prospect and the sales rep. Both will make an impact. But wouldn’t it be great if we could control the variables more? In my opinion, it is vital to recognize what we can’t control—another person—and start with what we can control in sales: our own... [...]