The latest MOZ blog post is titled “Three Lead Generation Card Tips from the @TwitterSmallBiz Playbook”. Anne Mercogliano says, “Lead Generation Cards allow businesses to collect email addresses directly from their Twitter followers. In this post, Twitter’s head of SMB marketing tells us about the tricks her team has learned to get the most out of using those cards”. Three Lead Generation Card Tips from the @TwitterSmallBiz Playbook MOZ Blog [...]
Archive for the 'Lead Generation' Category
Business 2 Community is hosting a webinar with Jonathan Moody & Satya Krishnaswamy on Wednesday, July 9 at 2.00 pm ET. The topic of the webinar is “How To Leverage Social Channels For Lead Generation”. The ‘Business 2 Community’ team says, “Pyramid Analytics is a leading provider of business analytics solutions and winner of 2014 CIO Big Data award. Jon Moody, their director of marketing embarked on a mission to attribute revenue to social efforts and move away from vanity metrics such as Likes and Impressions. Jon will share with you how he leveraged social channels... [...]
The latest ‘MarketingExperiments’ blog post is titled “Lead Generation: Is your registration form part of the customer journey?”. John Tackett says, ““Too long.” “Get rid of the phone number!” “Can you remove the fields?” These are common responses from marketers who attend our Web clinics on lead generation, and they are all excellent suggestions for optimizing lead generation forms. But what if you’re one of the marketers in an organization where changes to your lead gen form would be an act just shy of declaring war on your sales team? In this MarketingExperiments Blog... [...]
The latest article on HubSpot blog is titled “How to Bridge the Gap Between In-Person and Online Lead Generation”. Meghan Keaney Anderson says, “We spend the lion’s share of our days online. As buyers, our fingers navigate through a dozen different review sites. As marketers, our strategies involve a span of countless online interactions from email to website to social media to webinars. The great benefit of all of these online channels from a marketing standpoint is how trackable and measurable they all are. Knowing what social links a lead clicked before converting on... [...]
‘7 Key Website Features That Are Helping Businesses Generate Leads’ – ‘Business 2 Community’ Article
The latest article on ‘Business 2 Community’ is titled “7 Key Website Features That Are Helping Businesses Generate Leads”. Sam Elliott says, “Down with Comic Sans! Death to neon text! Some aesthetic web features have become so widely reviled by developers and designers that they have reached the public conscious. People often claim they feel digitally ill over a certain typeface or colour palette but, while many people know which websites they like and which they don’t, few would be able to successfully identify the features that make their favourite sites likeable. What... [...]
The latest article on HubSpot blog is titled “The Inbound Approach to Turning More Leads Into Customers”. Jillian Day says, “Inbound isn’t all about marketing. After all, what happens to all those leads you’ve been getting? Your business can’t run on leads alone — you need customers who help bring in revenue and fuel your future inbound strategies. So once you’ve perfected your visit-to-lead acquisition, it’s time to get to work on your lead-to-customers game. Below are some of my favorite tactics that inbound marketers and salespeople alike can use to help nurture... [...]
The latest article on ‘MarketingProfs’ is titled “How You Can Generate More Qualified Leads With Google AdWords and Call Tracking”. Brad Reynolds says, “You’ve likely been there: You spend hours combing through keywords, tailoring the right headline and ad text, and customizing landing pages; you finally launch your Google AdWords campaign, and after a couple days or weeks… the conversions aren’t as high as you expected, and you aren’t quite sure why. Google AdWords is undoubtedly a viable medium for attracting qualified leads[1]. But to fully take advantage of... [...]
The latest article on HubSpot blog is titled “How to Calculate Next Month’s Lead Gen Goal “. Ginny Soskey says, “Today is stressful — it’s the end of the month. Maybe you had a fabulous month where traffic and leads flowed in without you lifting a finger. Maybe you worked your tail off to hit your goal and you just made it. Or maybe, despite your hard work, you came in under the waterfall line. Regardless of how this month went, today is stressful. Tomorrow, your score gets set back to zero — but first, you’ve got to figure out what your leads... [...]
The latest ‘MarketingExperiments’ blog post is titled “Lead Generation: Customers are looking for a solution to their problems”. Jessica Lorenz says, “At MarketingSherpa Lead Gen Summit 2013, Jon Ciampi, Vice President of Marketing, Corporate Development, Business and Strategic Accounts, CRC Health, recounted his challenges with PPC ads and how using A/B split testing helped him better understand his customers and use his marketing budget more effectively. Jon and the team went through the arduous process of purging a majority of the 3,000 keywords the company was bidding on in an effort... [...]
The latest article on ‘MarketingProfs’ is titled “Three Ways to Use Videos to Maximize Your LinkedIn Marketing and Lead Generation”. Bruce McKenzie says, “You’re creating videos and distributing them through Facebook, YouTube, your blog, and paid media opportunities to generate hundreds to millions of views. But are you forgetting LinkedIn, one of the most important channels for B2B marketers? LinkedIn has documented research indicating that members of the “buying committee” are more likely to connect with vendors on LinkedIn than any other social media platform. So,... [...]