Max Taylor says, “Once you’ve established your reputation as a marketer who delivers quality leads to Sales, you’ll be every salesperson’s best friend. But not every new lead is destined to make a beeline to the bottom of your marketing funnel and request follow-up with a helpful, appreciative salesperson. And not every industry has a marketing funnel that lends itself well to online qualification beyond the initial consideration stage. The consideration stage is the second of three stages in the buyer’s journey.​ So what does the savvy inbound marketer do in... [...]

Mike Klevorn says, “Only a few years ago, social media was a task reserved for the intern– but who in their right mind would do that today? That’s because social media now plays a much more important role for business growth. For one, it offers a lifeline to generating and nurturing leads on their way to making a purchase. Some of the largest companies put major stock in the ability to fill the sales pipeline through social media and you can too. Personally, at my agency, I have seen months with a 20% social media conversion rate, often rivaling the number of leads from referral... [...]

Selena Blue says, “A common way to gain lead information is by offering free content, such as a white paper or guide. But if it’s free, why don’t we have 100% lead capture rates? Why do prospects provide their information for one PDF guide, but not for another? The answer may not be in the incentive itself, but rather in how you’re presenting it. Last week, I had the pleasure of joining Jon Powell, Senior Manager, Research and Strategy, MECLABS, on the MarketingExperiments monthly Web clinic, “Leveraging Content to Generate Leads: 3 simple tactics one company used to generate a 96% increase... [...]

Jeff Zabin says, “The 2014 Benchmark Report on B2B Content Marketing and Lead Generation reveals various insights into how B2B companies are creating, licensing and utilizing content assets to demonstrate thought leadership, raise brand visibility – and, perhaps most importantly, generate qualified leads. Some of the insights are obvious; others are not. The research was conducted in Q2 2014 by Starfleet Media; 261 B2B marketing and sales professionals participated. The final report can be accessed here. Following are 7 key takeaways for B2B marketers to consider“. 7 Key Insights Into... [...]

Billy D just released his latest training, designed to grow all parts of your business: 9 Sneaky Traffic, Leads & Profit Tricks. When you invest in this training you will: • Learn one of the cheapest sources of traffic you can use right away to starting building your list. • Receive Billy’s secret Rolodex of solo ad vendors that not only send quality tier 1 traffic to your link but also send their buyers to your link • Find out how he added well over 1000 subscribers to his list in the last 4 days alone • Get the strategy which allowed him to increase his profit... [...]

Sue Campbell says, “Serious about making your living via the Web? Then you’ve likely shelled out good money for an online course or subscription that includes access to a forum. And if you’re anything like me, you eagerly devour the webinars, worksheets, and ebooks … but avoid the forum, as you would the pee-smelling seat on the train. I’ve seen forums more tedious than an office cocktail party — chock-full of people who want to talk about themselves and cozy up to important people. Not to mention it’s a total time suck to wade through all the threads before you find anything interesting”. The... [...]

Ayaz Nanji says, “Most B2B marketing and sales professionals (60%) say price is the top reason Sales doesn’t close qualified leads, according to a recent report from Demand Metric and Showpad. Beyond price, other frequently cited reasons for failing to close sales include failure of the sales team to perform (35% of survey respondents), lack of a compelling product or service (31%), difficult business terms or conditions (21%), and failure of the marketing team to perform (18%)”. Why B2B Sales Leads Don’t Convert MarketingProfs  [...]

John Tackett says, “We’ve all seen them. Web forms that ask for an exhaustive amount of information in exchange for a paltry white paper – or worse, a static thank-you note that lets someone know Sales will soon start their phone and inbox bombing runs. But is this truly the best we can do to serve prospects effectively through a balanced exchange of value? I think not. In a world where Web 2.0 is here, mobile is soon to be the new desktop and content is king, lead generation must do a better job of offering value for a prospect’s information. In this MarketingExperiments Blog post, we’ll... [...]

This is a reminder for Business 2 Community’ webinar on Social Media for Lead Generation. Business 2 Community is hosting a webinar with Jonathan Moody & Satya Krishnaswamy on Wednesday, July 9 at 2.00 pm ET. The topic of the webinar is “How To Leverage Social Channels For Lead Generation”. The ‘Business 2 Community’ team says, “Pyramid Analytics is a leading provider of business analytics solutions and winner of 2014 CIO Big Data award. Jon Moody, their director of marketing embarked on a mission to attribute revenue to social efforts and move away from vanity... [...]

Diana Urban says, “Twitter isn’t just for getting followers, retweets, and replies — it’s also a valuable marketing channel for generating qualified leads. But when you’re trying to generate leads on Twitter, your tweets have to be a little different than normal. With a few tweaks, your tweets can be transformed into lead generation machines — you just have to know what those little tweaks are. Recently, Twitter’s Anne Mercogliano and HubSpot’s Kipp Bodnar teamed up to share their top tips for generating leads on Twitter in just 25 minutes a day.... [...]