Marketo has released a free ebook titled “Social Media for Lead Generation”. The Marketo team says, “Using social media to brand your business isn’t a groundbreaking strategy. Been there, done that? And although social is still important for branding and buzz, it’s becoming increasingly important for lead generation. Download our eBook and find out how tapping into social media channels can transform your lead generation efforts. You will learn: How social marketing is shifting away from company-to-buyer marketing Why social sharing is important and how to get your audience... [...]
Archive for the 'Lead Generation' Category
The latest article on HubSpot blog is titled “Lead Gen 101: How to Create an Intuitive Website Conversion Path”. Diana Urban says, “If you’re getting your website visitors to sign up for anything on your website — an ebook, a whitepaper, a webinar, a newsletter, a blog subscription, etc. — you need to create a conversion path. A conversion path consists of five elements, four of which live on your website: A call-to-action – A button or text that lets website visitors (prospects) find your offer A landing page – The page that advertises your offer... [...]
The latest article on ‘Business 2 Community’ is titled “Smarketing: The Guide To Lead Conversion!”. Laura Sievert says, “Merging sales and marketing teams is kind of like wearing polka dots and plaid. They just don’t go. That’s exactly the thought process that companies shouldn’t be following. Many executives choose to leave their sales and marketing departments as separate entities when really they should be insisting the two groups work together to form a unified Smarketing team. Whether or not these two groups like to admit it, what they do is vary similar and... [...]
The latest article on ‘MarketingProfs’ is titled “The Most Important Element for Increasing Leads and Sales”. Tom Pick says, “We’ve witnessed a spate of recent articles proclaiming the “consumerization” of all things business—the consumerization of sales, of IT, and of business-to-business (B2B) marketing most prominently. McKinsey’s David Edelman has referred to the consumerization of B2B marketing and sales as a “massive disruption” on the horizon. Although there’s no questioning these trends, it’s worth taking a step back and asking... [...]
Business 2 Community is hosting a webinar with Michael Krigsman, Steve Mann & Satya Krishnaswamy on Thursday, February 6 at 2.00 pm ET. The topic of the webinar is “Achieving Social ROI Nirvana through Lead Gen”. The ‘Business 2 Community’ team says, “In this webinar, the internationally recognized panelists, Michael Krigsman and Steve Mann, will discuss how social channels can be leveraged by organizations to generate more leads and better leads, which result in faster time to revenue. They will teach you how you can be a business hero in your organization by clearly... [...]
Marketo has released an ebook titled “Definitive Guide to Lead Generation”. The Marketo team says, “If you can generate qualified leads for sales, you make their job easier – andmore of your leads will be turned into revenue faster. Now, find out how lead generation helps your company: Define a lead and his or her buying journey Build a robust lead generation strategy through marketing automation Use content marketing, social media, your website, SEO, and paid programs for lead generation And much, much more!“. Marketo’s ‘Definitive Guide to Lead Generation’ eBook [...]
Business 2 Community is hosting a webinar with Michael Krigsman, Steve Mann & Satya Krishnaswamy on Thursday, February 6 at 2.00 pm ET. The topic of the webinar is “Achieving Social ROI Nirvana through Lead Gen”. The ‘Business 2 Community’ team says, “In this webinar, the internationally recognized panelists, Michael Krigsman and Steve Mann, will discuss how social channels can be leveraged by organizations to generate more leads and better leads, which result in faster time to revenue. They will teach you how you can be a business hero in your organization by clearly... [...]
The latest article on HubSpot blog is titled “A Scientific Approach to Hitting Your Lead Gen Goals With Content”. Corey Eridon says, “Do you have a lead gen goal? Probably. I certainly do — we’ve had an SLA established with Sales for years, and part of the blog team’s SLA is delivering a certain amount of net new organic leads to Sales each month. The only time goals like this give me a major panic is when it feels like a guessing game“. A Scientific Approach to Hitting Your Lead Gen Goals With Content HubSpot [...]
John Chow’s latest blog post is titled “How To Get Leads From Your 404 Page”. Chow says, “If you were on the live webinar that I did with LeadPages CEO and Cofounder, Clay Collins, then you picked up some of the best tips ever on how to create high converting lead pages. I want to share one of the stand-out tips with you, and that is getting leads from your 404 page. You Can Get Leads From a 404? The 404, or Not Found error message, is a HTTP standard response code indicating that the client was able to communicate with the server”. How To Get Leads From Your 404 Page John Chow’s... [...]
Business 2 Community is hosting a webinar with Michael Krigsman, Steve Mann & Satya Krishnaswamy on Thursday, February 6 at 2.00 pm ET. The topic of the webinar is “Achieving Social ROI Nirvana through Lead Gen”. The ‘Business 2 Community’ team says, “In this webinar, the internationally recognized panelists, Michael Krigsman and Steve Mann, will discuss how social channels can be leveraged by organizations to generate more leads and better leads, which result in faster time to revenue. They will teach you how you can be a business hero in your organization by clearly... [...]