Doug Davidoff says, “Inbound marketing is a powerful strategy. When we implement it for a company here at Imagine Business Development, we will typically see a 2 to 7 times increase in lead generation in the first year and a 5 to 10 times increase in future years. A 2013 study identified generating high quality leads as the number one challenge for B2B marketers. It’s no surprise that Inbound Marketing, with it’s proven track record, is exploding in use. While Inbound Marketing will certainly increase the generation of quality leads, it will also generate more low-quality leads. In... [...]

Rachel Sprung says, “It’s the timeless question for corporate bloggers: How many leads did your blog post generate? It’s much easier to see top-line metrics like how many visits each blog post gets, but measuring the impact further down the funnel is essential to growing your blog — and your business. But even more important than knowing the number of blog leads you have generated is being able to analyze those results and create an actionable plan for the future. After all, if you can’t make changes based on your analytics, they won’t really be that helpful. Not... [...]

Niraj Bariya says, “B2B Lead Generation is the process that aims to capture and stimulate interests of clients to develop a company’s sales pipeline. While the buying process always goes through changes triggered by various factors, lead generation is a sure shot way of getting the brand heard and finding new buyers. In the highly competitive marketplace with several other players targeting the same demographics, B2B lead generation helps to build continuous relationships and long term growth opportunities among buyers. Using top quality tools it is a way for modern businesses to increase... [...]

Dough Davidoff says, “In the sales and marketing world, there are few issues that are getting more attention than the issues surrounding lead management and follow up. In my experience, clarity around lead management, qualification and response times are the crucial linchpin to align sales and marketing efforts. It’s a rather scary statistic, but according to a study most recently done for Harvard Business Review, 71% of qualified leads are never followed up with. What’s more is, of the leads that are followed up on, they’re only touched an average of 1.3 times. This represents tremendous... [...]

One thing that every internet marketer needs to be successful is cheap, reliable traffic. Typically, marketers resort to one of two approaches to pulling traffic to their site: 1) Spending hours trying to accommodate Google’s complex, ever-changing SEO algorithms or 2) Spending lots of time and money testing PPC ads, trying to find an ad that brings traffic for a reasonable cost per click. If there’s an easier way to drive cheaper, targeted traffic (one that is legal and that works), wouldn’t you want to know about it? Today, new software, called Viral Lead Machine Reloaded is being launched.... [...]

Neil Rosen says, “We all know that a steady stream of leads is an essential ingredient in keeping a business afloat—but coming up with original and effective ways to attract and convert qualified leads is easier said than done. And, especially in this new age of the self-directed buyer, marketers need to constantly deliver innovative, unique ways to reach potential customers and get heard through the noise. Brands today are planning, executing, and spending considerable amounts of money around the clock to both get consumers to raise their hands and create potential opportunities to win... [...]

Daniel Burstein says, “VolunteerMatch has a unique revenue model. It’s a nonprofit that operates as a SaaS (software-as-a-service) company, so the lessons from its case study are very applicable to many businesses in addition to nonprofits. To help you improve your own lead management, this case study will show you how VolunteerMatch enabled its sales team to gain real-time insight into the pipeline, find the hottest leads in the shortest amount of time and increase the amount of qualified leads passed to Sales”. Lead Management: How a B2B SaaS nonprofit decreased its sales cycle 99% MarketingSherpa  [...]

Nobody likes to cold call on prospective clients. It’s a waste of time, and let’s face it, you get so many rejections, it’s painful. Now, Jamie Garside has come up with a way you can cut out all that painful wasted time. In fact, this process is so powerful, Garside reports, that he and his team created a $100k+ business in less than 12 months, starting from scratch: no clients and nobody wanting to talk to him. But that has all changed. Carefully crafted emails, sent by a virtual assistant, bring in leads who are already interested in his services. Now, he only talks to new clients... [...]

Carly Murphy says, “No pressure, but when it comes to inbound marketing, the success of your sales team is dependent on your ability to sort out qualified leads from the rest of the pack. Does that make you nervous? It shouldn’t as there are many tactics you can use to sort through these leads. Before reviewing these tactics, it’s important to understand what a qualified lead is. A marketing qualified lead (MQL) is a lead perceived more likely to become a customer compared to other leads based on lead intelligence and activity before converting. The tips below can help you sort through your... [...]

Jack Hopman and his students have been selling leads to local businesses for the last four years, and they can report that its a good business to be in. It’s especially good because they have been able to build their lead generation businesses: 1. Without tech skills, 2. Without Selling (and certainly without sales skills) and 3. Without needing a big budget to get things going. In this training, you will discover: • How to get motivated customers for local services to call your clients • How to get these local merchants to pay you for keeping this stream of customers coming • How to... [...]