Andrew McDermott says, “You’ve got leads. Prospective customers who want to buy. They’ve made a beeline for your website and opted in. Some of them explicitly stated that they need your product. Yet 75% of them aren’t buying. What gives? Why aren’t they buying? They won’t buy because they’re not ready. But it gets worse. According to Gleanster Research, 50% of the leads you generate are qualified, but not ready to buy right now. 25% of the leads you generate are totally unqualified; they won’t ever buy. In fact at any given time, only 25% of your leads... [...]

Joe Pulizzi says, “Of all the segments of content marketers we’ve studied over the last year, technology marketers are the most focused on lead generation as a goal for content marketing. While tech marketers were the group most focused on lead generation last year as well, the percentage has increased from 86% in 2014 to 91% this year. It’s also notable that the tech marketers are shifting away a bit from brand awareness (which does not generate leads) as a primary goal, and more toward getting measurable results (using leads as one measure). Those are some of the key insights from... [...]

Josh Haynam says, “60% of content marketers say their number one goal is to generate new sales leads. This is not an easy thing to do.  I’m going to show you how to make a quiz that produces a steady stream of brand new qualified leads. In order to show how this is done, we are going to follow the journeys of three quizzes that brought in a combined total of 15,000 leads. We’ll go step-by-step through the creation process, looking at what was done right as we discover the secrets behind creating such high converting content”. How to use quizzes for lead generation ‘Econsultancy’... [...]

Verónica Maria Jarski says, “Do you know the seven components of lead generation? Here’s a look at each one, its purpose, and benefits. The seven elements are quality of the source, volume of the leads, decision makers, media and social, business targeting, location targeting, and industry targeting. “Lead generation comes in many forms,” according to the following Pareto Effect infographic. “Learn to use the tools available to you and how to get the best ROI from your efforts.” For example, consider location targeitng. “Review your current areas of business... [...]

The Yellow Pages ruled the advertising world for 100 years. It was the most widely distributed business directory in the world. Any business wanted to have its name in the Yellow Pages. But times change, and now the important business directories are the ones online, not the printed books that become obsolete in a year. Online directories have several important advantages. For example: • They can be updated instantly. In fact, if the directory owner allows, the business itself can update its listing. • They can specialize in a niche market, so the people who visit the directory are people who... [...]

Jasmine Sandler says, “These three strategies, which include embracing social media, boosting your blogging efforts, and increasing content marketing, can help you improve your lead generation. There is no one-size-fits-all answer to creating more brand awareness. Even for organizations in the same industry, an online marketing plan from one company to another will likely be different, because what works for one may not work for the other. If you are struggling with qualified online leads, here are three digital marketing tips for you and your marketing team to consider that will boost your... [...]

Baer says, “Contact information is easy to get, but how do you turn a lead into a customer? There is no magic bullet for conversion, despite the many wild promises you may hear, but lead nurturing can drive huge improvements. In fact: 79% of marketing leads never convert to sales. Lack of lead nurturing is the common cause for poor performance (MarketingSherpa). Companies that excel at lead nurturing generate 50% more sales ready leads at a 33% lower cost (Marketo). Nurtured leads makes 47% larger purchases than non-nurtured leads2 (The Annuitas Group). But how do you make sure your lead... [...]

Lisa Toner says, “”We need more leads.” Pretty much every B2B marketer has heard this phrase from their sales team at some point in their career. And after hearing it, most marketers are left in a sticky situation: They suddenly have to do more with the same budget and the same number of hours in a week. The good news is that there are lots of things you can do to generate leads without breaking the bank or working every single weekend. In the SlideShare presentation and post below, we’ll go over five quick and easy methods that can boost your lead flow with very little... [...]

Ryan Lynch says, “Inbound marketing is here, people. What this means for your business is that your audience no longer wants their attention bought––they want it earned. This means lead generation strategies need to be revamped across the industry to better meet the needs of target markets. The first step in this evolution is to create compelling content, and the second is to use that content to convert visitors into leads. Of course, this is easier said than done. To highlight the importance of a powerful lead generation strategy, we are going to backtrack a little bit first. Are you... [...]

There’s an attractive new WordPress theme that can be used in many ways, but is being targeted to small business websites and sites that collect leads for small businesses. The Metropoli Theme builds attractive sites and is easy enough to use that you don’t have to have any tech skills to make a good-looking site. If you build sites for clients, or rent sites to local clients or sell leads, this theme can give your work a fresh modern look. You get a developer’s license, so you can install on your own sites and client sites, as many as you choose. Metropoli Theme comes with loads of flexibility.... [...]