The latest MOZ blog post is titled “Getting Link Removals Wrong”. John Doherty says, “Ever since Penguin launched in 2012, SEOs who for years had built less than savory links, or companies who for years had ridden off the coat tails of these links, started to ask for links to be removed. I’ve heard many of my friends, like Wil Reynolds, repeatedly poo-poo it from the stage (Wil did it during his now famous “Real Company Shit” talk at Mozcon in 2012). As someone who has overseen link removal campaigns for clients when I was at Distilled, I am not down on link removals.... [...]

The latest MOZ blog post is titled “Filthy Linking Rich: How to Passively Attract Valuable Links”. James Agate says, “The best ideas for “building links” seldom arrive whilst you are sat there thinking of ways you can build links. I don’t mean to start off on the wrong foot here and provide you with one of those posts that proclaims “just hit publish” and links will rain down from the sky if your content is “great” enough. We’ll be getting links with the process I am talking about today, but there are also a whole load of benefits besides links... [...]

The latest MOZ blog post is titled “31 Link Building Tactics Discovered From Competitive Analysis”. Kaila Strong says, “Over the years, I’ve seen hundreds of thousands of backlinks while analyzing for opportunities (as well as looking for bad links to disavow or prune). Most recently my analyses have inspired me to write this post because common opportunities continue to reveal themselves, and they’re worth sharing“. 31 Link Building Tactics Discovered From Competitive Analysis MOZ Blog  [...]

The latest MOZ blog post is titled “The Power of Authors and Content for Link Building”. Matthew Barby says, “Traditional guest blogging campaigns start by finding websites on which they’d like to post. To build better links, I’d suggest turning that around, and focusing first on finding the right authors and influencers“. The Power of Authors and Content for Link Building MOZ Blog  [...]

The latest article on ‘Website Magazine’ is titled “How to Pick In-Content Links”. Amberly Dressler says, “How do you pick the keywords that you use as in-content links? The answer is inevitably a hodgepodge of guesswork, memory and words that you think will boost SEO. Every content creator, however, should have a steadfast process for in-content linking that is strategic, consistent and helps readers discover more relevant material. In today’s Mastering Search newsletter, Greg Keller of LinkSmart provides Website Magazine readers with five steps to improve engagement with... [...]