Jacob Plumb says, “At carwow we recently raised series-B funding, so although it’s fair to say we have a little bit more money to experiment with these days, this certainly hasn’t always been the case. We also know that we didn’t get to where we are by spending money unnecessarily. No matter how big you get, it always pays to keep a hustler mindset. Just like every other startup, historically we’ve been forced to be creative to make up for the reality of having a limited marketing budget. In most circumstances this creativity involves scaling back initially grandiose content ideas... [...]

Barry Levine says, “When you finish reading this story, maybe your attention will still be hovering for a few seconds around this story topic. That’s the idea behind the growing realm of content discovery services like Outbrain and Taboola. Today, San Francisco-based URX steps beyond its origins in deep linking for mobile apps and introduces its vehicle for steering your attention to related ads and other material. Called AppView Carousel, it appends several text/image/link cards in a scrollable sequence at the bottom of content on mobile web pages. Although it usually provides four to... [...]

MOZ team says, “SEO has much of its roots in the practice of targeted link building. And while it’s no longer the only core component involved, it’s still a hugely valuable factor when it comes to rank boosting. In this week’s Whiteboard Friday, Rand goes over why targeted link building is still relevant today and how to develop a process you can strategically follow to success“. Targeted Link Building in 2016 – Whiteboard Friday MOZ Blog  [...]

Jawad Khan says, “Over the last few years, content marketing has evolved from just being a buzz word to a genuinely profitable and scalable marketing methodology. Some of the biggest corporations and businesses around the world are investing heavily into different forms of content with great success. Recent studies show that content marketing costs almost 62 percent less than traditional paid advertising while generating three times as many leads. But not all content types are equal“. 5 Content Types That Will Generate More Backlinks and Leads Business.com  [...]

Sherry Gray says, “Once upon a time, Google guru Matt Cutts said “Okay, I’m calling it: if you’re using guest blogging as a way to gain links in 2014, you should probably stop,” and the SEO community lost its collective mind. The discussion raged, with experts on both sides of the fence writing posts about the death – or not – of guest blogging and link building strategy. To add to the confusion, not long after Matt Cutts made his fateful blog post, he videoed the answer to a backlink question and indicated that search results without backlink signals are not workable. Now that... [...]

MOZ team says, “When it comes to the link building process, there’s a lot to keep track of — and that process today is pretty different from what it was a few short years ago. In this week’s Whiteboard Friday, Rand scores 20 different attributes that can influence a link’s value based on whether or not they still matter in 2015/2016“. 20 Attributes that Influence a Link’s Value – Whiteboard Friday MOZ Blog  [...]

Cyrus Shepard says, “As SEOs, we well understand the value links contribute to ranking websites in search results. So much so, it’s something we study regularly here at Moz. At their most basic, links are counted as “votes” of popularity for search engines to rank websites. Beyond this, search engineers have long worked to extract a large number of signals from the simple link, including: Trustworthiness – Links from trusted sites may count as an endorsement Spamminess – Links from known spam sites may count against you Link Manipulation – Looking at signals such... [...]

Ben Davis says, “Let’s start with an internal link.  So, here’s why internal linking is important. But how should one go about internal linking, ensuring the maximum benefit for users and best visiblity in search engines? Keep a spreadsheet of your best content There is an explicit reason for internal linking (to improve the UX for the user and allow content discovery) and an implicit reason (to get more of your website crawled, send more ranking signals to Google and place higher in search). Both of these efforts are best served by knowing what your best content is. Econsultancy... [...]

Punita Sabharwal says, “Nishant Rao, CEO, LinkedIn India, talks about the usefulness of LinkedIn for small business, and how one can build a business more robustly through this platform in an exclusive interaction withEntrepreneur. How does LinkedIn find a ‘Make in India’ connect? We make sure that right kind of skill matching is happening. There is a gap in manpower’s demand and supply. We need more manpower. As everybody is unique, and based on your strengths we could tell you what career path is suitable for you. That’s one aspect where LinkedIn can help Make in India. Digital... [...]

MOZ team says, “Outreach. It’s arguably the most important part of the link building process—and also the most grueling. Good personalized outreach is impossible to scale effectively, and it’s easy to fall into a rut. What should you be doing to maximize your success rate and to stand out from the crowd? In today’s Whiteboard Friday, Rand offers up some methods of bartering value to earn genuine links, catching your target’s attention, and gives actionable advice on what exactly you need to include in your outreach correspondence“. Link Building Outreach in... [...]