Mitch Meyerson says, “A crucial part of online marketing is links and, more specifically, seeking, earning, and attracting links to your site from related sites and social media users. Links are important not only because they drive traffic but also because they continue to be the single most credible metric used by Google and other search engines to determine a site’s ranking. Search engines pay extra attention to the types of links that point back to your site. Having the “right kind of links” can mean the difference between success and failure online. There are hundreds of different... [...]

Travis Bliffen says, “For the past couple of years, tiered link building has been an effective means of boost search rankings. As with several other types of link building, the effectiveness of this strategy is greatly reduced when you don’t take the time to do it properly. Today we are going to discuss how to build tiered links in such a way that you will actually see positive results. WHAT WAS TIERED LINK BUILDING? In 2012 Matthew Woodward shared a great video series on YouTube that provided step-by-step instructions for tiered link building, although now outdated, the series gave many... [...]

Rainmaker team says, “Links have become the online content creator’s currency. Get a lot of links, and you get “wealthy.” And the more quality links that point to a particular page, the higher that page is going to rank. But how do you get those links without breaking the law or looking like a scuzzy spammer? Well, here are some clean and pretty ways to get them. And you’ll also find out the number one SEO practice you can employ to get people (and Google) to pay attention to your online content. In this roughly 12-minute episode of Rough Draft with Demian Farnworth, you’ll discover: The... [...]

Rand Fishkin says, “How much does the context of a link really matter? In today’s Whiteboard Friday, Rand looks at on- and off-topic links to uncover what packs the greatest SEO punch and shares what you should be looking for when building a high-quality link“. Are On-Topic Links Important? – Whiteboard Friday MOZ Blog  [...]

Rand Fishkin says, “Imagine a world where even the high-up Google engineers don’t know what’s in the ranking algorithm. We may be moving in that direction. In today’s Whiteboard Friday, Rand explores and explains the concepts of deep learning and machine learning, drawing us a picture of how they could impact our work as SEOs“. What Deep Learning and Machine Learning Mean For the Future of SEO MOZ Blog  [...]

Eric Enge says, “Let’s face it. Getting slapped by a manual link penalty, or by the Penguin algorithm, really stinks. Once this has happened to you, your business is in a world of hurt. Worse still is the fact that you can’t get clear information from Google on which of your links are the bad ones. In today’s post, I am going to focus on the number one reason why people fail to get out from under these types of problems, and how to improve your chances of success. The mindset Success begins, continues, and ends with the right mindset. A large percentage of people I see... [...]

Rand Fishkin says, “Y’all remember how last October, we launched a new section in Open Site Explorer called “Link Opportunities?” While I was proud of that work, there was one section that really disappointed me at the time (and I said as much in my comments on the post). Well, today, that disappointment is over, because we’re stepping up the Link Intersect tool inside OSE big time”. Announcing the New & Improved Link Intersect Tool MOZ Blog  [...]

Chow says, “I read this in a magazine I was reading and it was mentioned by JohnChow.com when I asked him this question for an expert post I was writing a few months back. This statement is very true and if you want enormous targeted traffic sent to your website, it’s all about writing the best content ever. This means creating content that solves a common problem and is in-depth, providing a complete solution. People love this type of content, and it increases the chance of someone linking back to it as an additional resource for other content online. However, you have to follow the fundamentals... [...]

Chow says, “Sometimes, getting a website online may seem like a monumental task, all by itself.  I have seen web development projects on new sites take years, simply due to funding and resource problems.  Getting the site to work exactly the way you want, how you want, and look the way you want, may be the single biggest hurdle to getting online. The thing that most designers and owners overlook once they launch the website is that magical idea of pushing traffic to the website.  One of the best ways you can do this is link building, and this article can help show you where to begin”. How... [...]

Sam Lloys says, “If you have kept up with Google’s updates over the last few years, you may have the impression that links are no longer as important as they once were. You can now find opinions on various blogs and online forums stating that links no longer matter or even that SEO marketing is dead. Such beliefs, however, are mistaken. It’s important to understand the truth about links, as your website’s ranking can suffer if you fall victim to one of the myths floating around the web. Then you’ll be able to formulate an effective backlink strategy. Google and the Recent History... [...]