Danny Sullivan says, “This year marked a return for me to Instagram, where my account had largely been dormant. I’ve greatly enjoyed my time on the service, but I find several things maddening. Here’s what I see wrong with Instagram, despite its great success. 1) You Can’t Regram Natively If I see something awesome on Twitter or Facebook, it’s easy for me to share that with others. On Instagram, there’s no such luck. If I want to “regram” an image, I either need to use a third-party tool or make a copy and credit the originator. Neither is satisfactory. Moreover, as The Awl... [...]

MOZ team says, “A single fantastic (or “10x”) piece of content can lift a site’s traffic curves long beyond the popularity of that one piece. In today’s Whiteboard Friday, Rand talks about why those curves settle into a “new normal,” and how you can go about creating the content that drives that change“. The Linkbait Bump: How Viral Content Creates Long-Term Lift in Organic Traffic MOZ Blog  [...]

Rand Fishkin says, “This week, we launched a feature inside Open Site Explorer that I’m very excited about – the Spam Score Histogram, found by clicking on the “spam analysis” tab. The histogram is particularly useful for visualizing the distribution of potentially spammy links that show up in a site’s link profile. Above, for example, we’re looking at Moz.com, with a strong distribution of sites that have 0-5 spam flags. According to our research, that means the vast majority of those sites are unlikely to be penalized or banned by Google”. New... [...]

Alex Espenson says, “At some point or another, every business owner will hear the term “supply chain management” thrown around, usually alongside the terms “logistics” or “operations management.” Use of the term “supply chain management” arose in the late 1980s and has come to refer to the process of influencing the behavior of supply chains in order to achieve beneficial results. Supply chains include all of the businesses, companies, and other activities needed to develop, produce, and ship a product or service. So essentially, supply chain... [...]

Nick Chowdrey says, “If you’re still operating link building campaigns, it’s time to rethink your strategy. Here’s why and how. Link building has been a dying SEO practice for some time. Google Penguin is now three years old and it’s getting smarter every year at identifying between spammy and genuine links. If you’re still operating link building campaigns, it’s time to rethink your strategy. Here’s why and how. Outdated practices Google wants rankings to reflect the popularity and quality of pages as accurately as possible. In the early days of Google, there was a general... [...]

Matt Asay says, “Deep linking is hot, and for good reason: it can make mobile search much more powerful by making it more predictive. In a world governed by small screen sizes and large intent, that’s a huge asset. And it’s why deep linking startup URX recently introduced AppViews, a product with the not-so-modest goal of “understand[ing] what a user is doing and what could make them happier.” To better understand not only AppViews but the innovative deep linking marketplace, and whether the increased intelligence buried in deep links will lead to privacy concerns, I... [...]

Rainmaker team says, “Links are hugely important for the web. In a macro, 30,000-foot way, links are the currency that help search engines evaluate the essence and quality of content. They help search engines determine the authority behind a web page. On a micro level, though, from the reader’s perspective, links also serve as one more of these landmarks that stand out for the reader as she surveys her media landscape. And when you have mere minutes to woo a potential reader, you do whatever you can to make your page stand out”. The Anatomy of a Hyperlink That Woos Readers ‘Copyblogger’... [...]

Nicole Rende says, “As a result of the recent Penguin updates, link building has changed … again. Google Penguin is an algorithm update aimed at decreasing search engine rankings of a website due to a large number of spammy, low authority links in their backlink profile. Over the years, this type of algorithm update has only grown smarter, which calls for a strong focus on white hat tactics as a means of more efficient link building. To help you make sense of the recent changes, I’ve gathered some insight on which link building strategies to avoid and which you should gravitate towards”. How... [...]

Richard Lazazzera says, “Search engine optimization, when implemented properly, can help your store rank higher in search engine results and deliver a steady stream of traffic and sales, day after day, week after week, month after month. This makes SEO ultra-valuable for ecommerce merchants in a world where paid ads keep getting more expensive. SEO in its most basic form can be sub-divided into on-page and off-page. On-page SEO involve optimizations you do with each of your webpages to help search engines understand what your site is about so they can show it at to the right people, at the... [...]

Casey Meraz says, “Let’s face it: Local link building is hard. Even if you have the budget and resources needed to earn or build links it will take time. Having a strong link profile is essential to your website’s success in search engines. If you’re new to link building and want to develop a more in-depth understanding, check out this great resource from MOZ on link building here. In this guide we will look at 11 practical ways you can start earning links for your local business, which will make an impact on your bottom line today“. 11 Ways for Local Businesses... [...]