Matt Asay says, “Deep linking is hot, and for good reason: it can make mobile search much more powerful by making it more predictive. In a world governed by small screen sizes and large intent, that’s a huge asset. And it’s why deep linking startup URX recently introduced AppViews, a product with the not-so-modest goal of “understand[ing] what a user is doing and what could make them happier.” To better understand not only AppViews but the innovative deep linking marketplace, and whether the increased intelligence buried in deep links will lead to privacy concerns, I... [...]

Rainmaker team says, “Links are hugely important for the web. In a macro, 30,000-foot way, links are the currency that help search engines evaluate the essence and quality of content. They help search engines determine the authority behind a web page. On a micro level, though, from the reader’s perspective, links also serve as one more of these landmarks that stand out for the reader as she surveys her media landscape. And when you have mere minutes to woo a potential reader, you do whatever you can to make your page stand out”. The Anatomy of a Hyperlink That Woos Readers ‘Copyblogger’... [...]

Nicole Rende says, “As a result of the recent Penguin updates, link building has changed … again. Google Penguin is an algorithm update aimed at decreasing search engine rankings of a website due to a large number of spammy, low authority links in their backlink profile. Over the years, this type of algorithm update has only grown smarter, which calls for a strong focus on white hat tactics as a means of more efficient link building. To help you make sense of the recent changes, I’ve gathered some insight on which link building strategies to avoid and which you should gravitate towards”. How... [...]

Richard Lazazzera says, “Search engine optimization, when implemented properly, can help your store rank higher in search engine results and deliver a steady stream of traffic and sales, day after day, week after week, month after month. This makes SEO ultra-valuable for ecommerce merchants in a world where paid ads keep getting more expensive. SEO in its most basic form can be sub-divided into on-page and off-page. On-page SEO involve optimizations you do with each of your webpages to help search engines understand what your site is about so they can show it at to the right people, at the... [...]

Casey Meraz says, “Let’s face it: Local link building is hard. Even if you have the budget and resources needed to earn or build links it will take time. Having a strong link profile is essential to your website’s success in search engines. If you’re new to link building and want to develop a more in-depth understanding, check out this great resource from MOZ on link building here. In this guide we will look at 11 practical ways you can start earning links for your local business, which will make an impact on your bottom line today“. 11 Ways for Local Businesses... [...]

Mitch Meyerson says, “A crucial part of online marketing is links and, more specifically, seeking, earning, and attracting links to your site from related sites and social media users. Links are important not only because they drive traffic but also because they continue to be the single most credible metric used by Google and other search engines to determine a site’s ranking. Search engines pay extra attention to the types of links that point back to your site. Having the “right kind of links” can mean the difference between success and failure online. There are hundreds of different... [...]

Travis Bliffen says, “For the past couple of years, tiered link building has been an effective means of boost search rankings. As with several other types of link building, the effectiveness of this strategy is greatly reduced when you don’t take the time to do it properly. Today we are going to discuss how to build tiered links in such a way that you will actually see positive results. WHAT WAS TIERED LINK BUILDING? In 2012 Matthew Woodward shared a great video series on YouTube that provided step-by-step instructions for tiered link building, although now outdated, the series gave many... [...]

Rainmaker team says, “Links have become the online content creator’s currency. Get a lot of links, and you get “wealthy.” And the more quality links that point to a particular page, the higher that page is going to rank. But how do you get those links without breaking the law or looking like a scuzzy spammer? Well, here are some clean and pretty ways to get them. And you’ll also find out the number one SEO practice you can employ to get people (and Google) to pay attention to your online content. In this roughly 12-minute episode of Rough Draft with Demian Farnworth, you’ll discover: The... [...]

Rand Fishkin says, “How much does the context of a link really matter? In today’s Whiteboard Friday, Rand looks at on- and off-topic links to uncover what packs the greatest SEO punch and shares what you should be looking for when building a high-quality link“. Are On-Topic Links Important? – Whiteboard Friday MOZ Blog  [...]

Rand Fishkin says, “Imagine a world where even the high-up Google engineers don’t know what’s in the ranking algorithm. We may be moving in that direction. In today’s Whiteboard Friday, Rand explores and explains the concepts of deep learning and machine learning, drawing us a picture of how they could impact our work as SEOs“. What Deep Learning and Machine Learning Mean For the Future of SEO MOZ Blog  [...]