MOZ team says, “When it comes to the link building process, there’s a lot to keep track of — and that process today is pretty different from what it was a few short years ago. In this week’s Whiteboard Friday, Rand scores 20 different attributes that can influence a link’s value based on whether or not they still matter in 2015/2016“. 20 Attributes that Influence a Link’s Value – Whiteboard Friday MOZ Blog  [...]

Cyrus Shepard says, “As SEOs, we well understand the value links contribute to ranking websites in search results. So much so, it’s something we study regularly here at Moz. At their most basic, links are counted as “votes” of popularity for search engines to rank websites. Beyond this, search engineers have long worked to extract a large number of signals from the simple link, including: Trustworthiness – Links from trusted sites may count as an endorsement Spamminess – Links from known spam sites may count against you Link Manipulation – Looking at signals such... [...]

Ben Davis says, “Let’s start with an internal link.  So, here’s why internal linking is important. But how should one go about internal linking, ensuring the maximum benefit for users and best visiblity in search engines? Keep a spreadsheet of your best content There is an explicit reason for internal linking (to improve the UX for the user and allow content discovery) and an implicit reason (to get more of your website crawled, send more ranking signals to Google and place higher in search). Both of these efforts are best served by knowing what your best content is. Econsultancy... [...]

Punita Sabharwal says, “Nishant Rao, CEO, LinkedIn India, talks about the usefulness of LinkedIn for small business, and how one can build a business more robustly through this platform in an exclusive interaction withEntrepreneur. How does LinkedIn find a ‘Make in India’ connect? We make sure that right kind of skill matching is happening. There is a gap in manpower’s demand and supply. We need more manpower. As everybody is unique, and based on your strengths we could tell you what career path is suitable for you. That’s one aspect where LinkedIn can help Make in India. Digital... [...]

MOZ team says, “Outreach. It’s arguably the most important part of the link building process—and also the most grueling. Good personalized outreach is impossible to scale effectively, and it’s easy to fall into a rut. What should you be doing to maximize your success rate and to stand out from the crowd? In today’s Whiteboard Friday, Rand offers up some methods of bartering value to earn genuine links, catching your target’s attention, and gives actionable advice on what exactly you need to include in your outreach correspondence“. Link Building Outreach in... [...]

Paddy Morgan says, “Not all links are created equal. One part of the Google algorithm is the number of links pointing at your website, but it would be foolish to make this a raw number and not take into account the quality of those links. Otherwise it would just be a free for all, and everyone would be trying to get as many links as they can with no regard for the quality of those links. Back in the early days of search engine optimization, it was pretty much a free-for-all because the search engines were not as good at determining the quality of a link. Even the introduction of PageRank,... [...]

Nadya Khoja says, “If you’re a marketer, then you understand the constant demand for “original content.” Every online publication wants something new, exciting and unseen anywhere else, but with over 211 million pieces of content being produced every minute, it’s nearly impossible to come up with something truly unique that hasn’t been published elsewhere. The first trick is understanding how to make the most of one batch of research. If you are constantly researching for every 400-800-word article that you write, chances are you aren’t producing very much content. I’m not... [...]

Lindsay Kolowich says, “In the seemingly eternal struggle to keep up with Google’s algorithm updates, savvy marketers are always looking for ways to increase the authority of their content. One of the ways to boost your blog posts in search? Increase the number of quality inbound links from other people’s websites to your own website. While link building is critical to your SEO strategy, it’s not something you have complete control over. At the end of the day, it’s all about creating awesome content that people can find easily and then want to link to. Don’t... [...]

Steve Rayson says, “This summer BuzzSumo teamed up with Moz to analyze the shares and links of over 1m articles. We wanted to look at the correlation of shares and links, to understand the content that gets both shares and links, and to identify the formats that get relatively more shares or links. What we found is that the majority of content published on the internet is simply ignored when it comes to shares and links. The data suggests most content is simply not worthy of sharing or linking, and also that people are very poor at amplifying content. It may sound harsh but it seems most... [...]

Felix Tarcomnicu says, “”Backlinks,” meaning sites that link to your site, are, for most search engines, the supreme ranking factor. So is getting more organic traffic. Because that traffic is directly related to the quality of the backlinks your website has, the more authoritative websites that link to you, the better rankings and traffic you’ll get. And of course you want to keep an eye on your Google rankings. When crawling the web, Google looks in particular for your website’s backlinks, to understand how your pages are connected to one other and in what ways. Certainly... [...]