James Agate says, “Many of you may have seen our Link Building Survey results published here on Moz around this same time last year. The reception was fantastic, so we decided to push ahead with turning this into an annual series to see how this strand of the industry is developing and evolving over time. Firstly, “link building”… Yep, we’ve not changed the name to a “content marketing survey” or “inbound link acquisition survey;” we still feel link building is a vital part of an SEOs arsenal of tactics, and therefore it deserves its own survey”. The... [...]
Archive for the 'Link Building TIps' Category
Chow says, “Superlinks is an innovative advertising and technology company that connects online web publishers with premium advertisers using a variety of innovative digital advertising products. The company’s integrated approach to serve and manage publishers delivers amazing results for bloggers, websites, forums and content networks. Superlinks’ parent company Admanage SA is headquartered in Escazu, Costa Rica with a presence in Beverly Hills, Vancouver and Zaporozhye, Ukraine. Superlinks has just announced the launch of its full-service online display advertising publisher platform.... [...]
Todd Wasserman says, “Deep-linking, a technology that lets you use a link to launch a mobile app without going through the welcome screen, has been a hot topic in tech circles recently, but that hasn’t translated into actual use. However, a new move by Facebook on Tuesday may change that. Facebook is now letting developers send users from a mobile ad to a “deep link” within an app, the company announced on a blog post. In April, Facebook announced AppLink.org, a technology that would make it easier for third-party developers to provide deep links. The company reported that... [...]
Rand Fishkin says, “Link building is nowhere near dead, and some of the best link opportunities can be discovered by setting up email alerts for various things that are published on the web. In today’s Whiteboard Friday, Rand runs through eight specific types of alerts that you can implement today for improved SEO“. 8 Ways to Use Email Alerts to Boost SEO – Whiteboard Friday MOZ Blog [...]
The latest post on ‘Copyblogger’ Blog is titled “The 5 W’s of Link Curation”. Jerod Morris says, “When someone shares a link, and you click on it, and you are moved in some way by it — to action, to inspiration, even to tears — how do you feel about the person who shared it with you? You likely feel equal parts appreciation and respect. If you’re honest, you might even feel a slight twinge envy. (Damnit, why didn’t I find that link to share first!) It’s okay. Being the clicker and the consumer is just fine. Content marketing is an ecosystem, and we all have to play... [...]
The latest article on ‘Marketing Land’ is titled “Bad Links Are When You Know You’ll Be Getting A Link, Bing Says”. Barry Schwartz says, “10 SEO Myths Reviewed by Microsoft’s Duane Forrester on the Bing Search Blog sent ripples through the SEO community when Duane wrote that if you know you are about to get a link, then you are doing something wrong. Duane specifically wrote: You should never know in advance a link is coming, or where it’s coming from. If you do, that’s the wrong path. Duane also added that you should want “links to surprise you,”... [...]
The latest MOZ blog post is titled “The World of Link Opportunities Beyond Bloggers”. James Agate says, “Most link profiles include a majority of links earned from blogs. Especially given the recent controversy surrounding guest blogging, it’s wise to diversify that portfolio, and this post shows you many ways to do so”. The World of Link Opportunities Beyond Bloggers MOZ Blog [...]
The latest article on ‘Business 2 Community’ is titled “Content Marketing is NOT Link Building”. Andrew Dennis says, “There is a bit of confusion in the SEO industry right now. It seems that many people are confusing content marketing with link building or portraying content marketing as “the new link building”. However, this belief is misguided, as link building and content marketing are fundamentally different. Content marketing is NOT link building. I’m not saying content marketing can’t be effective, I’m simply saying content marketing isn’t link building.... [...]
The latest article on ‘Website Magazine’ is titled “Google + Optimization and Link Building Strategies”. Travis Bliffen says, “Many Internet professionals, me included, aren’t Google Plus’s biggest fans and if it had failed, many of us wouldn’t have lost a bit of sleep over it. The fact of the matter is, however, Google Plus is here to stay and failing to take advantage of it would be a big mistake. GETTING STARTED WITH GOOGLE PLUS Google Plus as you know is a social media platform built by Google. You can create a personal profile and you can also create pages... [...]
The latest MOZ blog post is titled “The Rules of Link Building – Whiteboard Friday”. Cyrus Shepard says, “Much of marketing, especially SEO, has shifted from a game with very few rules to a game that Google is fairly strictly refereeing. With their old tactics eliciting penalties, many marketers are simply throwing in the towel. In today’s Whiteboard Friday, Cyrus Shepard calls a time-out and shows us the new strategy we need to come out on top“. The Rules of Link Building – Whiteboard Friday MOZ Blog [...]