Lauren Orsini says, “Suppose the only way to get to this article—yes, the one you’re reading—was to first visit readwrite.com and then trust that you could locate it using the site’s navigation tools. Odds are good that you’d be somewhere else right now. Instead, you probably followed a link shared on Twitter, passed along in email or even displayed here on ReadWrite. That “deep link” made it possible for you to zip right to this page, the same way you can visit just about anywhere on the Web with a single click. Deep links make the Web what it is; they’re... [...]

Travis Bliffen says, “Regardless of what you may have heard, inbound links are still one of the most important ranking factors. Earning links that your competition cannot easily recreate will give you a competitive edge and the types of link building we are going to talk about below are going to be great for authority and traffic. Here are 20 ways to earn credible inbound links to your website. 1. Present at Conferences – In most industries there are conferences and seminars where you can present. Generally that conference will have a website of its own or be hosted on a related site.... [...]

Kevin says, “As far as basic tenants of SEO practice go, creating a quality link profile for a client’s site (or yours) is fundamental to the success of any SEO campaign. As basic as this practice is in the SEO world, it is astounding at how complicated many SEO’s seem determined to make it.  Which is why me and the guys over at FosterSEO created this article to summarize the necessities of link-building by outlining the aspects of quality links and how to avoid poor ones. First, let’s begin with the elements that determine the quality of a link profile: Relevance Links to your website... [...]

Marie Haynes says, “Have you used Google’s disavow tool? You might want to. If you have been actively involved in SEO for your website over the last few years, there is a good chance that you have unnatural links pointing to your site. These can hurt you in the eyes of Google’s Penguin algorithm. Or, in some cases they can even get you a manual unnatural links penalty. In this article we will talk about some very practical things that will help you when using the disavow tool. These tips should help you whether you are an experienced SEO or a small business owner who is trying... [...]

Ginny Marvin says, “Earlier this year, Google introduced app promotion ads on search, display and YouTube. In an AdWords livestream event today, the company announced the app engagement ads in search are now rolling out of beta. Engagement ads launched on display last month. App install ads are already available on search as well. A Google study with Ipsos CT found that 25 percent of smartphone app users use search to find new apps. The company said today that app-install ads have already generated hundreds of thousands of app downloads. That Ipss study also showed that, on average, users... [...]

Adam Hansen says, “Link-building services have always been a part of the SEO world because, let’s face it, building (the right) links isn’t always the easiest thing in the world to do. It can be repetitious, boring, thankless and sometimes futile. Yup, there’s nothing like spending more time than it takes to watch all of the Star Wars movies (except that dumpster fire of a film, Episode I — no one should have to endure that again), only to find that the links didn’t stick and all your work was for”. Link-Building Services: Are the Risks Worth the Rewards? Mark Ling’s  ’Affilorama’... [...]

Travis Bliffen says, “For the past couple of years people having been crying “link building is dead” or some variation of that title and in all honesty, they still do because people click on and read those articles. Once you get a few lines into most of the articles, you realize link building is in fact not dead. Even Matt Cutts chimed in on links to mention that if Google did not consider links, the results would be much worse than they are today. Today we are going to talk about some ways you can build quality links to your website spending just 30 minutes per day working on it. As... [...]

Adam Hansen says, “Link-building software is amazingly powerful when it comes to automating and streamlining your SEO campaigns. But use it incorrectly or irresponsibly, and your site will drop from the rankings faster than the Titanic post-North Atlantic iceberg. These programs can literally build tens of thousands of links in a week. But having tools like that is like having a loaded gun. Yes, you can hunt with it, but if you’re not careful you can also shoot yourself in the face!”. Link-Building Software: With Great Power Comes Great Responsibility Mark Ling’s  ’Affilorama’... [...]

Rand Fishkin says, “Why hello there! You’re looking marvelous today, you really are. And, in other good news, Open Site Explorer has a bit of a new look—and an entirely new section called “Link Opportunities” to help make some link prospecting tasks easier and more automated. Come with me and I’ll show you; it’ll be fun 🙂”. Open Site Explorer’s New Link Building Opportunities Section (and a Slight Redesign) MOZ Blog  [...]

Rand Fishkin says, “All signs point to links with exact match anchor text retaining the huge value we’ve seen throughout the years, but many of the techniques for acquiring those links are spammy. There are a few, though, that not even Google would frown upon, and in today’s Whiteboard Friday, Rand shows you what they are”. How to Acquire Anchor Text-Rich Links Without Resorting to Spam or Manipulation MOZ Blog  [...]