Faizan Raja says, “The devices that we hold in the palm of our hand contain more technological power than the spacecraft used in the Apollo Space Missions to the moon. Think about that for a second. The rectangular shaped piece of glass in the palm of your hand has more technological horsepower than an entire spacecraft that successfully took the first humans to the moon. Wow! Okay, now that you’re mind has been sufficiently blown, let’s come back down out of orbit and look at how your business has to compete in today’s mobile market. These smartphones are doing a lot more than letting... [...]

Satish Gaire and Vas Blagodarskiy have just released apiece of software that can make a big difference in the attention you get from your subscribers. It’s called PushLotus. This works by sending a small pop-up message to your users who have opted in. It’s similar to the notifications you get from Facebook and other online services, appearing at the top right or the bottom right of your screen, a small rectangle with the information you want them to see. When you push notices to subscribers, you don’t have to worry about your emails going into a spam folder or being drowned out... [...]

Craig Weinberg says, “The cat is definitely out of the bag regarding location-based mobile targeting. This post from Marketing Land’s Greg Sterling encapsulates the trend well: Most mobile marketers are using location-based targeting, and they’re using it as a proxy for audience segmentation. Although I think this trend needs to go from “most mobile marketers” to “all mobile marketers” sooner rather than later, I won’t focus on that. Instead, I’d like to share some tips from the front line: caveats, insights and more gleaned from our client campaigns, ranging from midsize... [...]

Marketing Land team says, “In recent years, over thirty billion phone calls were made to businesses from mobile searches. According to independent research advisor, BIA/Kelsey, that number is projected to increase by more than twice that amount by 2018, with calls projected to reach an astounding 73 billion. Your potential customers are conducting searches on their mobile devices, looking for the services you provide and poised to pick up the phone. In this playbook from CallRail you’ll learn how to use simple actionable strategies to drive real results, and how to track the full ROI of... [...]

Greg Sterling says, “According to SimilarWeb’s State of Mobile Web US 2015 report, roughly 56 percent of consumer traffic to the leading US websites is now from mobile devices. Mobile traffic in Q4 was roughly 49 percent, on average, for these top sites. The report is based on the company’s analysis of the top 10,000 US websites in 24 categories. It does not include app usage. The following are the top 10 mobile traffic site categories, with the top five are receiving at least 60 percent of their traffic from mobile devices. Beauty and Fitness Home and Garden Health Pets and Animals People... [...]

Cindy Krum says, “Most people in the digital community have heard of Facebook’s 2G Tuesdays. They were established to remind users that much of the world still accesses the Internet on slow 2G connections, rather than 3G, 4G, LTE or WiFi. For an online marketer in the developed world, it’s easy to forget about slow connections, but Facebook is particularly sensitive to them. A very high portion of their traffic is mobile, and a large portion of their audience uses their mobile device as their primary access to the Internet, rather than a desktop or laptop. Facebook and Google agree... [...]

Paul Ruppert says, “Look around you: How many people are on their phone right now? Today, you can’t go more than a few steps without seeing people texting, emailing, or using social media. “Mobile moments” are happening all around us—all the time. It doesn’t matter where you are—in a taxi, in a business meeting, or at a social dinner—using your phone or tablet is now the standard, and it’s accepted in just about every setting. Despite how commonplace mobile devices are in our everyday lives, some businesses are still resisting, or at least not fully integrating,... [...]

Ayaz Nanji says, “Global consumer spend on mobile apps is expected to grow 24% in 2016, reaching $50.9 billion—and eventually doubling from that level within four years to reach $101.1 billion in 2020—according to a recent report from App Annie. The report was based on forecast gross spend by global users across Apple’s iOS App Store, Google Play, all third-party Android app stores, Microsoft’s Windows Phone Store, and Samsung’s Galaxy Apps. The projections include revenue generated from in-app purchases, subscriptions, and paid downloads, but not advertising and e-commerce... [...]

Thomas Husson says, “In November, Forrester released its mobile predictions for 2016, highlighting how mobile will act as a catalyst for business transformation and explaining why the battle for mobile moments will redefine the vendor landscape. Let’s now take a closer look at how mobile will impact marketing in 2016. A year ago, Forrester argued that most brands would underinvest in mobile in 2015. This is likely to remain the case this year, since too many marketers still have a narrow view of mobile as a “sub-digital” medium and channel. This is good news for the 20% of marketers... [...]

Eric Holeman says, “Mobile has been growing at a rapid clip for a while, but in 2015 its growth reached a tipping point: mobile spend is growing at three times the rate of desktop display, 65% of emails are opened on mobile devices, and mobile accounted for 100% of Facebook’s revenue growth. Today, mobile is the throughline for communication between consumers and businesses—whether through mobile search, social media, email, or phone calls. Considering this mobile opportunity, it’s an exciting time to be a digital marketer. Mobile marketing has come a long way, but there’s... [...]