Phong Ly says, “Mobile devices have shifted the marketing landscape dramatically within the last five years, creating a new effective channel for brands and businesses to deliver digital content. According to a recent comScore report, most Internet users in the U.S. consume content predominantly on mobile devices, and Americans spend most of their online time consuming digital media through apps. Smartphone usage has increased 394 percent, while tablet usage has seen a growth of around 1,721 percent. Together, these two platforms account for almost 60 percent of the overall digital media... [...]

Anand Srinivasan says, “When it comes to ecommerce, mobile is picking up steam. A recent survey, conducted by the National Retail Federation, found that nearly 57 percent of online shopping traffic during this year’s Black Friday season came from mobile phones. Meanwhile Walmart reported sales from mobile phones nearly doubled from 2014 to 2015. While the debate over whether online shopping will kill brick-and-mortar stores has been around for a long time, do these latest statistics indicate that desktop ecommerce is itself in danger of becoming obsolete? Not necessarily, according... [...]

Jack Simpson says, “In the final trends round-up from me (until next year, of course), I’m looking ahead into 2016 to see what the most exciting developments in mobile will be.  Well, I won’t actually be doing anything other than collating the opinions of a group of people considerably more clued-up than me. Let’s take a look at their mobile predictions for 2016. 1. Joined-up mobile experience Gary Elliott, Head of Strategic Services at Rocketmill We’ll see brands concentrating on what all of these exciting technologies will mean for their customers’ mobile experiences. The brands... [...]

MOZ team says, “You may have heard the term “AMPs” thrown around lately. What exactly are Accelerated Mobile Pages, what do they mean for search, and how can you prepare for it all? In this week’s BritishWhiteboard Friday, Will Critchlow and Tom Anthony of Distilled lay out all the important details“. What You Need to Know About Accelerated Mobile Pages (AMPs) – Whiteboard Friday MOZ Blog  [...]

Jack Simpson says, “All marketers should now be aware that mobile is increasingly overshadowing desktopin many areas, and it seems retail searches during Christmas is one of them.  Retail searches on mobile are expected to increase by at least 500% over the Christmas weekend alone. The prediction comes from Bing Ads, which analysed data from the 33% of online retail users that used its platform in 2014. Mobile dominated retail search last Christmas 65% of all UK retail searches where the user was looking to make a purchase were made from either a smartphone or tablet during Christmas day... [...]

Jack Loechner says, “According to a new report from Silverpop/IBM Marketing Cloud, 8.6 trillion text messages are sent every year on average, including 6 billion per day in the United States alone. Consumers are carrying their mobile devices with them day and night, using them to engage with brands in ways never imagined even a decade ago. With more than 90% open rates on Short Message Service (SMS,) and engagement rates of up to eight times higher than email, Savvy marketers have picked up on these mobile trends and have started incorporating SMS into their messaging mix to better... [...]

MOZ team says, “Mobile’s been a hot topic for a while now. We know it’s not something to be ignored, but when it comes to different mobile mediums, it can be tricky to determine where to focus your efforts. In this week’s Whiteboard Friday, Rand goes over the differences between marketing via mobile apps and mobile web, examines some criteria that can help guide your decision, and speculates about the future of the mobile world in general“. Mobile Web vs Mobile Apps: Where Should You Invest Your Marketing? MOZ Blog  [...]

Ina Toncheva says, “Once your mobile app is out in the wild, you begin to face limitations that make app distribution difficult. Some of those limitations are rooted in the underlying structure of the world of mobile apps: Unlike the Web, where, inherently, content is linkable and websites are connected, mobile apps are usually gated behind the walls of their download pages in app stores and mobile content is hidden behind the apps’ homepages. Having interacted with the Internet for years, we often take for granted the discoverability of content, websites’ interconnectivity,... [...]

Courtney Eckerle says, ““I think that mobile is one of the most profound changes we’ve seen in marketing in years,” John Costello, Global Marketing & Innovation, Dunkin’ Brands, Inc, said when I sat down with him in the MarketingSherpa Media Center at DMA’s event &THEN. ‘America Runs on Dunkin’ is more than just a slogan, he said. It really infiltrates every aspect of the brand to customer relationship. “Because of that, mobile is absolutely perfect for us,” he said, adding that, “mobile has really evolved from a small phone to a smart phone to a hand-help computer,... [...]

John Fetto says, “I recently had the pleasure of presenting with digital marketing agency PM Digital, about luxury consumer trends and digital strategies. During our research, we found the luxury market online saw a 20 percent increase in monthly visits last year with a majority of traffic now coming from mobile devices. Luxury brands have become experts at translating the key elements of their offerings into the online realm and beyond. High price points and prestige aside, luxury apparel’s continued online success can be instructive to marketers from all walks of life. Who is today’s... [...]