Jessica Plunket says, “Optimizing your web presence for mobile is a digital marketing no-brainer. With more than 60% of U.S. adults owning a smartphone and more than half of consumers saying they won’t return to a website if it doesn’t work right on mobile (Business2Community 2014), it’s not a question of when to establish a mobile presence, it’s a matter of how best to execute it. Here is a 10-point mobile-preparedness checklist to get you on the fast-track to mobile success.AS consumers 1) Answer the question – what information do mobile visitors need from my website? Do they... [...]

Matt Asay says, “While games continue to dominate the apps that consumers buy, there are clear signs that the future of mobile may not be what they allow you to play, but what they enable you to buy. According to a new research report, mobile commerce is finally getting real. How real? This busy shopping season, as much as 31% of all online purchases will happen on mobile devices. That’s a big change from even a year ago, and portends a healthy future for mobile developers”. Why Booming Mobile Commerce Is Good For Developers ReadWrite  [...]

Sasha Zinevych says, “If you are ready to refresh your marketing strategy by incorporating a very promising digital channel not yet entered by your competitors, think about going mobile. You should do so for several reasons. Mobile apps are developing into a primary digital channel for many reasons: Image source: Pando.com, AppTap raises $1.5M to prove that mobile app discovery isn’t broken – Almost 70% of all cell phone holders in America keep checking their mobile devices even when there’s no sound or vibration signal. – About a half of all cell owners sleep right next to their mobile... [...]

Andrew Waber says, “In last month’s column, we looked at three different usage-based stats that help frame the mobile ecosystem for marketers. Now that we have a kind of “lay of the land,” we’ll touch on specific issues – ones that were brought up at November’s ad:tech New York show and seem destined to make an impact in 2015. “Phablets” Will Drive Roughly 30% Of North American Mobile Traffic By End 2015 Samsung unveiled its Galaxy Note smartphone in 2011, sporting a 5.3-inch screen that left many industry watchers in the U.S. wondering about the viability of the device... [...]

eMarketer team says, “The webinar will address these key questions: How are consumer behaviors changing when it comes to transacting and interacting with financial institutions on mobile devices? To what extent are financial companies investing in digital and mobile advertising? What strategies and tactics are successful financial marketers using to reach increasingly connected consumers?”. Webinar Details Organizer:  eMarketer Key Speaker: Bryan Yeager Topic: The Multiscreen, Multitasking Consumer Day/Date: Wednesday, November 12 Time: 1.00 pm ET – Time Zone Converter Register... [...]

MarketingProfs’ ‘Mobile Marketing’ virtual conference series starts from Friday, November 14 at 11am ET. Key speakers of the event are Andrew Wiesenberg, Tom Webster, Richard Hill and Ryan Whillier. More about ‘Mobile Marketing’ virtual conference Mobile marketing and optimization is no longer just the proverbial icing on the cake. The mobile revolution has fundamentally changed customer behaviors and expectations, and thus, how we must do business if we want to be relevant. Are you meeting the mobile marketing challenge? If not, this event is for you. Join us for... [...]

Ash Kumar says, “This year mobile use in the US finally surpassed desktop use, with 60% of total digital media time spent on smartphones and tablets, up 10% from the previous year. The US has finally caught up with global trends, and the mobile screen has become the primary screen. That fact will define not just the mobile landscape but also all digital media strategy in 2015. With that in mind, my team and I conducted research and interviews with industry leaders, along with vigorous debate and internal discussion, to arrive at the following predictions and some major themes we expect to... [...]

Ginny Marvin says, “A third of all paid search spend went to mobile in the third quarter of 2014, an increase of 180 percent year-over-year. Mobile search volume rose 120 percent. That’s according to Covario’s quarterly analysis, which covers clients in high tech, consumer electronics and retail. Search media spend on smartphones eclipsed that of tablet for the first time in Q3. Covario clients spent 18 percent of their search budgets on smartphones in Q3, compared to 15 percent on tablets. Desktop, though shrinking, still dominated with 67 percent spend share”. Report: Mobile... [...]

Greg Sterling says, “This morning e-commerce platform MarketLive released its Q3 Performance Index. Drawn from its customers’ aggregated traffic and conversion data, MarketLive sounded the alarm on mobile commerce: “Merchants must immediately face – and address – the enormous implications and inescapable demands of multi-device shopping and mainstream mobile commerce. The company said that smartphone traffic to e-commerce sites grew by more than 62 percent and revenue grew 141 percent. Tablet revenue and traffic grew by a more modest 20 percent. Though still dominant, PC-based commerce... [...]

Thomas Husson says, “As the hub of our offline and online experiences, mobile interactions are a powerful catalyst for contextual marketing. The untapped opportunity in mobile for marketers will be to get an extremely granular understanding of their customers, then anticipate their expectations, and develop unique insights to power better marketing across all channels, not just mobile“. Mobile’s Untapped Value Is In Contextual Data The Forrester Blog  [...]