Amy Rodgers says, “Organisations are much more likely to have some sort of strategy in place this year for ‘integrating mobile into broader marketing campaigns’. However, the focus on mobile (and integration of mobile) is still small when compared with the opportunity, according to a new report from Econsultancy and Oracle Marketing Cloud. The Cross-Channel Marketing Report 2014 found that the focus of marketers continues to shift from traditional to digital marketing channels”. Mobile advertising investment shows £1.9bn shortfall: report ‘Econsultancy’ Blog  [...]

Ben Davis says, “Econsultancy has published a new report aimed at providing insight into the relatively new world of mobile advertising. In this context, it seems appropriate to ask more generally, “what is the state of mobile today?” So, for this post I’ve gleaned Chris O’Hara’s views (the report author) on the state of mobile and why the time is so ripe for an explosion in mobile advertising (which over the past four years has seen an annual growth rate of 123%). From omnichannel realities to the difficulty in audience tracking, here is the state of mobile today”. What... [...]

eMarketer is  hosting a webinar featuring Cathy Boyle on Thursday, August 21 at 1.00 pm ET. The topic of the webinar is “Mobile  Ad Effectiveness”. eMarketer team says, “We’ll address these questions: What are the key touchpoints marketers must optimize to reach omnichannel consumers? What factors do marketers need to consider when connecting with today’s always-shopping consumer throughout what has become an ongoing purchase cycle? What steps can marketers take to make the customer experience seamless across the different devices consumers use and the physical environment?”. Webinar... [...]

Arie Shpanya says, “Since 2010, mobile’s share of ecommerce traffic has grown from 3.5% to 36.9% with mobile revenue rising from $2bn to $42bn. Knowing where, and how, to get customers to embrace this growth will separate your online store from the rest of the pack. As an online retailer, you know it would be foolish to ignore mobile, but knowing where to start can be tricky”. Mobile commerce: How to target customers and beat the competition ‘Econsultancy’ Blog  [...]

Tracy Stokes says, “Is this the long-awaited year of mobile? Last week, Facebook announced that its quarterly profits had more than doubled, driven in large part by mobile; 62% of Facebook’s ad revenue now comes from advertising on mobile devices. Forrester forecasts that mobile will be the fastest-growing digital marketing category in 2014, increasing 47% in 2013 over the prior year. And Forrester believes that we are witnessing a mobile mind shift — “the expectation that I can get what I want in my immediate context and moments of need.” But mobile’s marketing moment has not... [...]

Juliet Stott says, “Mobile first is not a luxury but a necessity if your ecommerce business is to keep pace with the rapid growth in mobile use.   One in five people in the world own a smartphone and one in 17 own a tablet, according to BI Intelligence. Revenues from mobile sales in Europe and the US continue to grow dramatically too. In the last four years they are up from 2.2% in 2010 and predicted to grow to 23% by the end of 2014, meaning transactions made on the go will be worth $101bn. Research from Intelligent Positioning showed that mobile and tablet traffic is also set to overtake... [...]

Greg Finn says, “Retargeting powerhouse AdRoll recently crunched data from their advertisers and uncovered some surprising findings on retargeting and Facebook. AdRoll supplies advertisers with options for retargeting across the web and FBX (Facebook Marketing Exchange) on the desktop and WCA (Custom Audiences from your Website) on mobile. The click and response results might not be what you’d expect. A significant discovery is that the overall CPM of News Feed on mobile is 57% lower than News Feed on desktop. Furthermore, the mobile placements generate a 10% CTR which lead to a 61% lower... [...]

Pamella Neely says, “Some say 2014 is “the year of mobile.” While many have been saying “this is the year of mobile” since 2009, 2014 probably does deserve the title. Why? Because this was the year when Internet traffic to mobile devices will exceed traffic to desktops. Read that again: Mobile traffic now exceeds desktop traffic. And more than half of your emails are opened on mobile devices. Smartphones are becoming more email readers than telephones. According to Adobe’s 2013 Digital Publishing Report: Retail Apps & Buying Habits, 79 percent of smartphone owners use their smartphone... [...]

Derek S. says, “Ads on mobile devices are often boring static images that are more likely to frustrate the user than get them to interact. However, InMobi, a performance based mobile ad network, is looking to ease consumers’ ad frustration with the release of its new Monetization Solution for Games. The new solutions are said to play off of users emotions thus driving higher engagement rates using interactive ads. There are four ads available for developers to insert into mobile games: Playable, Intersitial (full screen with animation), Video and Reward Ads. The most effective of... [...]

Daniel Weisbeck says, “Every now and then companies tell me that their mobile Web traffic is still too low for them to prioritize it over the traditional PC Web. While few can doubt that the latter is still prevalent among customers, in reality, many brands are experiencing low traffic due to the poor user experience afforded to those accessing via a mobile device. There is no doubt the World Wide Web has already started the move to mobile devices, and the shift is accelerating, with 2014 cited as the year mobile surpasses desktop Internet usage. Not having a mobile Web strategy for... [...]